No Way To Convince Customers To Try Out The 4 Major Routines.

Shopping guide should be a large list. The most important thing is to recommend a "unique" product to customers through professional collocation skills. Therefore, in the premise of product selection, whether the business can be concluded depends on whether the purchase is a sentence that customers like to listen to.

Store: steady customers

Shopping guide: welcome to XX.

The customer replied coldly, "let me have a look."

Shopping guide: Yes, sir. It is better to buy clothes than three. Choose carefully and suit yourself best. I call it X. you can call me Xiao Xun, please call me whenever you need anything.

Analysis: at present, customers who buy clothes on street usually know what kind of products they need. Too enthusiastic shopping guides will only force customers out of stores. Too cold shopping guides can not retain customers. The right way is to agree with customers' practices and convey to customers the attitude that they are ready to serve at any time.

　 Before fitting: This is tailor-made for you.

Customer: are you the old one last year?

Shopping guide: (identification + interpretation) Yes, thank you for your attention to our brand. This is our classic. Last year (last season) bought very well, many customers did not buy it, and then called to ask. We contacted Brand Company and made a batch. It is a classic improvement, improving the process, fabric, designer, production line and size. You will have more temperament and charm when you wear it.

Customer: which is better than your other brands?

Shopping guide: actually, sir, you have told me the answer you want to know. Because you choose us to serve you, that is, trust us, thank you. I'm glad to serve you. My name is XX.

Parsing: customers are starting to focus on products, which is a prelude to pushing customers into fitting rooms. This step is very important. At this point, shopping guide needs to do away with all kinds of doubts and answers to customers' confusion. Each answer starts with "yes". It not only respects customers, but also gives customers the feeling of "shopping guide agrees with their own views".

　 In the fitting test: hit the string in the heart of the customer.

When a customer chooses a product, he hesitates between trying and not trying. He needs a "push" at the right time: a shopping guide, a customer who picks up the clothes in the middle of the customer, gently pushes them on the customer's body, and the other hand gently helps the customer's back waist.

When the customer is in the fitting room, the shopping guide should carefully select and match several other clothes for the customers.

Before customers walk out of the fitting room and have not looked at the mirror, the only thing you need to do is to express your appreciation and affirmation.

Customer: I can't feel it.

Shopping guide: Yes, it is very important. Feeling plus professional is more important. Clothes are not only worn to themselves, but more often than not others are looking at you. I am very responsible to tell you that this dress is very suitable for you. You see, when you put on this dress, your legs are straight and long.

Customer: it's not good. I don't like it.

Shopping guide: Yes, I can understand your feelings. It may not be the same as your usual habit of dressing. Feeling is very important. Feeling plus professional is more important. We will be responsible for your image and our brand image. I can tell you very responsibly that this dress is very suitable for you. You can rest assured that if your family and friends say it is inappropriate, you can always bring it back and exchange it.

　 After fitting: answer merchandise FABE

Customer: does this pure cotton dress fade, shrink or pilling?

Shopping guide: (recognition and praise, weakening problems and shifting topics, professional knowledge, services), sir, our clothes have been shrunk, stereotyped and anti pilling. Our pure cotton clothes have been sold for thousands of pieces. So far, we have to wear and maintain the correct methods. So far, no problem has been found, so you don't have to worry too much about this problem. (after the spanaction, tell the customer the correct wear, wash and maintain knowledge).

Customer: do you have any other fabrics for your fabric?

Shopping guide: (professional and guidance), I am sorry, this is our limited edition this year, only this color, and the number is very limited, sold out. Note: the products in the shop are not divided into the old ones and the new ones. Only the classic style (last year's style), the Limited Edition (broken code) and the smooth sales section are available.

Parsing: when customers begin to pay attention to the quality of products, it means that customers have decided to buy this product. At this time, the guide is to convey to customers that this is the only product suitable for customers.