We Are Serious About Graduation Design. Opening Ceremony Of The 2018 Undergraduate Graduation Exhibition Of Beijing Academy Of Art And Design

14 p.m. on June 5th, Beijing clothing The College of art and design held the opening ceremony of the 2018 undergraduate graduation exhibition in the silver Hall of the art building. 　　

Vice President Jia Ronglin and Zhan Binghong, vice secretary of the Beijing Institute Of Fashion Technology, attended the opening ceremony. He was vice president of the photographic Academy of Beijing Film Academy. He was the Secretary General of the rock music branch of the Beijing Musicians Association. Shi Zihe, the chief architect of the Beijing arts Union Exhibition base, Huang Xuejun, the deputy general manager of the founder's business, Ming Wei, the founder of the founder's business product, Ming Wei, Han Yi's COO Ma Yi Yuan, the consultant of Han Yi Zi library, the Beijing Hengyin Machinery Manufacturing Co., Ltd., and the chairman of Beijing printing and culture development Co., Ltd., the printing cultural heritage collector and researcher Xing Li, attended the opening ceremony. 　　

Speech by Deputy Secretary of the Party committee, Ni Sai Li 　　

Chang Wei, Dean of School of art and design, presided over the ceremony.

This exhibition includes more than 560 works or subjects of 153 students, including environmental design, visual communication design, digital media art, animation and so on. 　　

"Designing and serving the needs of society, designing and exploring life styles, designing and thinking about the future" is a common exploration and practice of all the teachers and students at the graduation exhibition of art and Design Institute. It is the result report of the Institute in the past four years actively exploring interdisciplinary personnel training and innovative learning methods. Visual communication design is one of the earliest established majors in the college, and has trained a large number of excellent design talents for the development of the capital and society over the years.

The development of science, technology and media has made great changes. This has greatly changed the way and method of visual communication about "telling". Students have responded positively to the social development with their design works, and put forward higher requirements for visual communication in the fields of culture, creativity, art and communication. In the graduation design, the environmental design profession emphasizes inheritance and innovation, advocates the concept of "sustainable development", and solves practical problems by standing on the hot spots of the times and society.

The topic of graduation design is concerned with the spanformation and design of the living and living space of special social groups and vulnerable groups, such as the design of welfare facilities for children with welfare facilities and behavior barriers, the design of reconstruction of old urban areas, urban and rural areas, urban villages, reconstruction of old neighborhoods and buildings, and the design of temporary buildings for post disaster reconstruction and emergency rescue after natural disasters such as earthquakes. There are also concerns about the construction and spanformation of beautiful countryside and the regional landscape planning and design, such as traditional and folk landscape design; and the design of Xinhua Bookstore, which closely follows the pace of the times, combines social needs and the trend of the times, such as the Xinhua Bookstore under the new retail concept.

The cross professional group is the actual design project of Qingdao East Asia International Conference Center. In this year's design topics, there are also some spanformation designs for the surroundings around the designer, such as the teaching space spanformation design of the school of art and design, Beijing Institute Of Fashion Technology. Digital media art and animation professionals continue to explore and innovate from the collision between technology and art. For example, life style project groups consider people and health from the perspective of life style, study sleep and health problems from products, methods and services, and share the ideal lifestyle from the three aspects of food, experience and sleep.

In the current Internet and digitalized way, the Baiyue service group records and sorts out the gorgeous ethnic costumes of the Yao nationality and the minority nationalities. Clothes & Accessories The dissemination and inheritance of brilliant national culture. 　

　

The Academy of art and design has long insisted on setting up a graduation design exhibition platform and a window to show students' design ability. It has received wide and open evaluation from the society for its adaptability and effectiveness in teaching and personnel training, and has made suggestions and encouragement for continuous improvement of teaching quality. 　　

The graduation exhibition hopes to rebuild the Institute itself by designing thinking and working methods. It will involve more social forces in the way of designing the art and Design Institute, and make the art and design institute further develop in a more open and future oriented way. The 2018 undergraduate graduation exhibition will continue until June 9th.