Li Mingqiang, A New Trendy Retailer, Using Intelligence To Break The Terminal Store!

Li Mingqiang,

Founder and CEO, an expert in artificial intelligence products.

Former Tencent Zhang Xiaolong core team member, Tencent T4 technical expert, QQ mailbox technology leader, one of WeChat's founding team members.

At the beginning of 14, Li Mingqiang founded the technology of typu to provide image recognition cloud services for enterprises, covering many fields such as image verification, business intelligence, security monitoring, augmented reality and so on. Now, there are nearly 1 billion image processing data per day. It is the largest cloud service platform for image recognition in the Internet. It is superior to Tencent, Alibaba, Google, Microsoft and other domestic and foreign industry giants in terms of accuracy, recall, response time and so on.

At present, it has served hundreds of customers, including thunder, millet, Mito, second shot, Ying Ke, cool dog, China Mobile, today's headlines, AI recycling, OPPO, Bai Guo Yuan and other famous enterprises.

In May 20th, at the scene of the "China cosmetic all channel retail conference", Li Mingqiang will share the theme of "artificial intelligence reinventing the retail competitiveness of cosmetic products", bringing the latest technology applied in the field of beauty makeup to the scene, and making efforts to solve the problem of integration of online and offline and locking off passengers for beauty stores.

The hot words like "new retail" and "full channel" are reflecting the upgrading and changing situation of consumers and markets. The traditional retail industry has been affected by online shocks. Operators have begun to fight for integration, and are eager to approach and apply innovative technologies to graft new intelligent scenes.

Many channels began to lay out the whole channel shopping chain on line and line, while many traditional operators are still waiting and looking for ways.

The 49 China (Shanghai) International Beauty Expo and the 2018 Shanghai Hongqiao Beauty Expo will lead the channel to speed up the race and compete for the golden age of retail.

The "China cosmetic all channel retail conference" is about to learn and communicate with many elite retailers, channel providers and other elite groups.

The all channel retail conference will bring together international cosmetics chain representatives, well-known cosmetics retail enterprises, department stores, supermarkets, shopping centers, national excellent agents, upstream brands, OEM business owners and new retail supporting resources and cross-border resources, to open up the vision for operators of the industrial chain, and integrate new retail resources, help brands and retailers to open online and offline, and provide resource docking and reference solutions for the pformation and upgrading of the retail supply chain.

What is the latest technology applied to the field of beauty makeup?

"Do you have such a feeling that when you receive a membership card, you really don't feel the warmth and warmth of the store?" Li Mingqiang threw a problem to reporters, though he was caught off guard.

The reason is that this method is highly replicating without differentiation, and membership cards are not even as good as electronic cards.

Moreover, the real service is reflected not only in cards, but in the sense of honor and service extended by cards. These are the sections that are constantly being strengthened by online shocks.

How to improve the conversion rate is a difficult problem that many stores want to solve. Li Mingqiang pointed out many cases that he observed: we need to accurately lock the needs of terminal customers, give proper care and reminder, and thus generate trust.

The relationship between retail industry and consumers is bound to be continuous. To solve this precise requirement, trust can be generated. Even if there is no lack of knowledge and purchase of goods and discounts and channels, consumers will continue to pay for "trust".

Li Mingqiang brought the technology sharing this time, but he insisted that technology is not just once and for all. It is the premise that the services that have been taken care of have already been done well, so that store performance can be added to the icing on the cake.

Such services can reflect the standards of stores: for example, streamlined and clear display, comfortable decoration, product experience without selling words, providing interesting and humanized facilities, etc., all around saving customer's time cost and improving the quality of life, less routine and more practical are the prerequisites for building customer stickiness.

Using technology to store energy, "practical and effective" is the core.

At present, most retail stores will provide the same services to the customers, but everyone's body shape, personality, educational level and taste preferences are very different. Everyone is an independent individual. Li Mingqiang has brought some landing and practical tools in personalized service.

He referred to the "new business infrastructure" through the "cloud + terminal" mode, giving traditional stores AI technology.

According to the image data collected by the offline store camera, it accurately counts the number of customers arriving at the store and the detention time, and intelligently identifies the basic information of the customer's gender, age, expression, clothing and so on.

Once established with customers, this deep connection will enable the store to integrate into the daily life of customers, providing daily skin care options and product choices, such as private care providers, to enable customers to consume accurately, make money in their hands more effective, match products with people, and make products more effective, thus forming a benign closed loop of business. This experience is irreplaceable online, and the superiority of online price difference can not replace the intimate care and comfortable scenes of stores, which can directly make the store see the results.

"Not only to consolidate old customers, but also to develop new sources of tourists.

At the same time, we will open up the data closed loop under the line and online, and provide meticulous operation for site selection, risk control, shop inspection and other meticulous operations for enterprises under chain, retail and other lines, which will greatly enhance operational efficiency, reduce costs and enhance customer unit price.

Li Mingqiang introduced that the system has been used by many enterprises including OPPO, and the new retail tool is not focused on "good-looking" or "fun". In addition to completing the basic interaction with customers, the intelligent retail system itself needs more practical elements. In this new retail conference, Li Mingqiang will bring the "sharp weapon" to bring the technology and application that has universality and the highest cost performance. It will facilitate the introduction of stores, and it will be effective soon after landing. Let's wait and see.