Curtain To Home, Accelerate To Unbounded Retail Pformation, "Ingenuity And Future" National Spring Order Meeting Will Be Held.

In the era of Internet economy, the home textile industry that the traditional cloth artists live on is facing great impact. It is committed to the continuous innovation and exploration of the fabric industry.

In the new era, the curtain is coming home, leading the new wave of the fabric market with the sincerity of "ingenuity" and salute the boundless possibilities of the industry.

In March 18th, sponsored by Haining public Vietnam Agel Ecommerce Ltd, Haining whole house brand management Co., Ltd. hosted the "ingenuity future" 2018 curtain arrived at home, the spring order will be successfully held in Xu village, a famous textile town in China.

Wang Shuixin, deputy governor of the people's Government of Xu Cun town, Haining, Deputy Secretary General of Haining Home Textile Industry Association, Yang Fu Fu, Jingdong fortune management department Li Xiaopeng, and chairman Hu Zhongyue and director Yang Zhangxing of the curtain, arrived at home more than 60 well-known fabric brands, the national provincial operators and thousands of offline service experience shop representatives attended the event.

Sail from the annual sales of 200 million to 500 million

"After 3 years of stumbling, this year's exhibition, we launched the policy of" free sample, making more money and making more money "to reduce the burden on the stores and promote the" free era "of the whole industry.

In three years, the curtain reached home and made the first step of "free products", and then brought the curtain to the house for three years.

In 2018, when the curtain arrived at home, orders would be sent to the dinner party. Hu Zhongyue, chairman of the curtain, said that in order to cultivate the concept of a o2o into a national scale curtain brand, the curtain would arrive at home in 2018 and adhere to the "one unified four standard".

We will continue to adhere to the road of brand, continuously strengthen the management of supply chain, continue to optimize the online and offline integration model, and constantly cultivate the method and connotation of unbounded retail.

At the same time, we should rely on the brand communication of Jingdong home textiles, CCTV and major media, and further create the brand from the "image and service".

Since its inception in 2015, we have grasped the opportunities of the Internet + as the curtain of industrial development opportunities, and fully realized the importance of data operation and innovative practice of S2B2C mode.

In September 2017, the curtain went to the home to launch data management and platform end S2B2C mode operation, and opened a new operation mode.

In the era of big data, we encourage enterprises to enter and sell data in franchise stores, eliminate information data islands, realize system interconnection, establish a unified data service platform, enhance service capabilities, and build sales data centers.

At the same time, through data to satisfy users' personalized needs in more levels and more dimensions, we will control the precise user groups for the stores, and help the stores and enterprises to make a new leap in their performance.

At present, there are 1526 stores in the country, with annual sales of nearly 200 million yuan.

As the first order meeting in 2018, the curtain came to the home also gave the event a more standardized industry standard.

Unlike all kinds of fast food exhibition fairs, this grand ceremony, adhering to the sincerity of "ingenuity", strictly checks the quality of goods and eliminates the "black heart goods".

Focusing on the substantial guarantee of "low price" and "superior products", we have selected the best manufacturers with rich product styles.

For manufacturers and stores to provide efficient and secure resource matching, precise docking, to facilitate supply and marketing.

In addition, the national training meeting held at the same time will effectively organize the resources of high-quality manufacturers and offline stores, assist in the exchange and interaction between manufacturers and stores, collect market information and relevant data, and explore the endless possibilities of the fabric industry in the future.

At present, the curtain has arrived at home and has integrated 68 home textile brand enterprises in China, and has constructed 29 provincial pfer warehouses and 272 regional pfer warehouses. Through online standardization display, unified price and style, one-stop and 2 hour curtain services have been fully accelerated, and we are confident that sales will reach 500 million yuan this year.

Yang Zhangxing, executive director of the curtain to home, introduced the first China home textile and textile industry internet conference to participate in the first China Industrial Internet Conference and the third, Fourth World Internet Conference on the basis of the industry internet mode. The project entered the CCTV brand innovation demonstration brand, and successfully entered the first China brand day list of the national brand day. It became a strategic partner of Xinhua, Tencent, Sina, today's headlines and other media, Jingdong financial equity brand and Jingdong home textile strategic partner.

"In June last year, CCTV advertising was launched in full, giving the curtain back to the powerful brand endorsement, enhancing consumer confidence and promoting the pformation of stores.

At the same time, through the nationwide online and offline integration activities, we will assist the stores.

In the future, we will be optimistic about the prospect of the curtain coming home.

Experts take pulse to create a platform brand.

"Ingenuity" is an attitude towards meticulous production and management of products. It has a dedicated and patient mindset to make good products and integrate products with time, design and skilled skills to produce products.

Now, consumers have higher requirements for the quality of curtain fabric and more discerning eyes, and have higher requirements for the curtain to the home platform.

In the era of "ingenuity", as a curtain cloth industry, we believe in "professional people, do professional things", and strive to improve our products and services in order to create a platform brand.

Yang Nongfu, Deputy Secretary General of Haining Home Textile Industry Association, has fully recognized the innovation and development of the curtain for many years. He said that in recent years, the curtain has reached the integration of the deep ploughing line and online, and has gathered the information of the industry's supply and marketing with the big data, so that the curtain can reach the home to serve the producers and platform enterprises accurately, and create a more open, inclusive, cooperative and win-win industrial Internet brand platform.

He suggested that in the future, when the curtain comes home, we should pursue the "no best, only better" realm under the guidance of the theme of "ingenuity and future", and become an ingenious hand in the shopping mall. We have a conscientious, respectful and dedicated attitude, based on the post, and do well in every link of product production, platform sale and service.

At the dinner, Jingdong wealth management department, Li Xiaopeng, entitled "create the future together" briefly introduced the cooperation process between Jingdong and the curtain, and affirmed the development mode and achievements of the curtain to the home.

In the face of future development, he suggested that the curtain should be strengthened at home to enhance online market conversion, enhance the market competitiveness of enterprises, strengthen the standardization of stores, enhance the efficiency of supply chain, and link up the follow-up capital to drive the curtain to the home as soon as possible.

Especially in unbounded retailing, curtain should be strengthened by data entry, store intelligence and supply chain flexibility.

Confidence is 100%.

As a traditional industry, home textile and textile industry has always had a "pain spot" in the more prominent industries.

For a long time, due to the squeeze and diversion of decoration and online sales, and the escalating operating costs and the escalating consumer demand, the traditional home textile industry is becoming increasingly difficult to survive.

Especially after the home textile industry has entered the Internet, online and offline integration is the general trend. Pure online or pure entity stores have encountered traffic bottlenecks and are hard to break through.

At the dinner party, representatives of provincial operators, representatives of stores and representatives of brand franchisees came to the floor to share their experience and exchange experiences. They all said they would win the battle with confidence and make the curtain bigger and stronger.

At the same time, the curtain went to the home to award and commend the excellent provincial operator representatives, store representatives and brand franchisees.

Cai Yonglian, the representative of Hunan provincial operator, said that "curtain to the home" integration online and offline, fully integrated the resources of manufacturers and stores, and realized the development of Baotuan.

In purchasing, we have fully exploited the advantages of collecting and gathering, synchronized activities under the national online and offline activities, helped shop training, communication and learning, improved professional standards and service capabilities, and seized more market share.

Sui Mingfeng, the representative of the provincial operator of Shandong and Jiangsu, said that as a provincial operator, it is necessary to cooperate with the curtain to the headquarters to help the store, interpret the curtain to the home mode, help the store do a good job of the store's standardized image, unify the ideas of all stores, ensure the implementation of the general department's policies, and conduct regular training sessions to create opportunities for communication between stores and enhance professional service skills.

Wenzhou store representatives said that before they opened their own stores, they were looking for goods everywhere every year, with many products but uneven quality.

Since joining the curtain in June 2016, ordering at least two times a year has made it easier and quicker for him to choose products.

In particular, due to the unified procurement of stores, the price is also very advantageous, and his business is getting better and better.

The brand representatives said that the curtain came to the home as the platform brand of the home textile and textile industry. There are Jingdong shops on the line, and there are more than 1500 shops in the whole country.

The curtain is home to Jingdong's home textile strategic partner, Jingdong has given very large flow support. Meanwhile, we also have a large sample in the store, and have a corresponding sample book, which is a very good promotion opportunity for entering the brand.

In addition, the sales volume of brand has also been significantly improved after adding curtain to home.

I believe that when the curtain reaches home, it will build the online development platform for all kinds of home textiles and fabrics in the future. It will offer an unbounded retail solution for the home textile curtain industry, create a multi format online platform for the offline industry, and lead the new pformation of traditional industry retail.