The Twenty-Second Humen Dress Fair Opens Today. These Are Not Important Points To Be Missed.

World clothing shoes and hats,

"Miss World + supermodel + net red" helps Fashion Week

Today, the famous Chinese clothing city, Humen, Dongguan, welcomes the annual event - the twenty-second China (Humen) international garment trade fair and the 2017 Humen fashion week.

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The 4 days (from November 17th to 20th) of the fair will be held at the Humen Convention and Exhibition Center. At the same time, there will be 20 sub venues in the major shopping malls, accessories market, small commodity market, and electricity supplier park in the town.

In 1996, Humen held the first China (Humen) Fashion Fair.

Unconsciously, it has been in its twenty-second year.

After 21 years of experience, more than 30 industries have been precipitated. How will this annual feast show the beauty and prosperity of Humen's clothing in the form of innovation, further shaping the Humen garment industry ecosystem and inject new vitality into the pformation and upgrading of Humen's garment industry?

This year

In order to further innovate the exhibition mode, 32 series of activities such as the opening ceremony, professional meeting, high-end forum, fashion show, design competition and design exhibition will be staged to expand the functions and connotations of the design, brand cultivation and fashion release.

The two major new industrial development platform -- creative fashion commune (

) and Humen mutually beneficial clothing supply chain service platform will start in today and tomorrow, helping Humen apparel and apparel industry embark on the development of a new journey.

1 to show the charm of fashion in Humen

The opening ceremony of the twenty-second China (Humen) international fashion trade fair and the 2017 Humen fashion week will be held this morning at the main entrance plaza of Humen Convention and Exhibition Center.

The scale of this fair is upgraded, exhibitors are better, customers are more extensive, exhibitors are more professional, exhibiting the "Humen characteristics" clothing supply chain, including men's wear, women's wear, children's wear, China's popular fabrics, printing originality, etc., providing a unique one-stop shopping experience for brands and distributors from all over the world.

The total area of the fair is about 300000 square meters, of which the exhibition hall has an area of 10 thousand square meters. There are 520 booths, including special fashion area, children's wear area, accessories and accessories area, and creative fashion exhibition area. Nearly 100 exhibitors will display their strength and image.

2017 Humen fashion week is further integrated with the international fashion week. The model is still featured by the new Silk Road, the leading fashion institution in China.

The main venue has 12 fashion shows, 8 corporate brand shows, 3 designer special events, and 1 "Humen Cup" women's dress design competition finals, which shows the fashion charm of Humen's clothing.

In addition, the fourth China (Humen) fashion and micro film competition focused on the theme of "going ahead and creating new chapters", highlighting the three connotations of Humen's "innovation and entrepreneurship," one belt road "and" coastal clothing town ", and received 104 works from Beijing, Xinjiang and other provinces and municipalities, showing the new features, new features and new development of Humen and clothing and apparel industry.

The award winners include Sun Hongtao, a producer of film and television drama, a national actor, a vice president of the media College of Shenzhen University, a former CCTV presenter, producer Wang Ting, suspense reasoning bestseller writer, author of "hypnotist", Zhong Yu, Guangdong TV director Yu Tong Tong, etc.

Look at the 2 industry and the globalization of communication

This year's rendezvous and docking activities are rich and varied.

The connection between professional buyers and clothing brand enterprises, clothing market, fabric and garment enterprises, printing enterprises and garment enterprises, the docking between Humen apparel cluster and the national textile and garment industry cluster, then the connection between designers and garment enterprises, and the online and offline docking between the electricity supplier and traditional enterprises can be described as the whole industrial chain docking.

This fair will also link the Canton Fair to the layout of global marketing, and take advantage of the Canton Fair's global strategic partner, Guangdong trade network.

More than 50 famous clothing buyers from more than 20 countries including Canada, Spain, Italy, the United Kingdom, Turkey, Thailand, Jordan, South Africa, Argentina, Sri Lanka, Bolivia and the United Arab Emirates will have face-to-face exchanges with exhibitors.

Exhibitors will also permanently enter the online trading platform of the Canton Fair and conduct zero distance docking with the world's well-known clothing buyers.

2017 the Humen fashion sourcing Fashion Festival will also be landing at the current trade fair. Merchants expand from home to abroad. Besides buyers from Guangxi, Jiangxi, Fujian and Yunnan, buyers from the United States, Europe and other places.

They will gather together to buy Humen clothing.

The first original design buyer festival in Humen will also build a new bridge for the original design power of Humen and professional buyers. At the same time, nearly 300 professional buyers will be buying, ordering, and exchanging.

A number of high standard forums and exchange activities are also more extensive than ever before, including China's textile and garment "one belt" cross-border business development forum, China (Humen) pregnant baby industry "real battle and victory hall", 2017 China Textile and garment supply chain (Humen) forum, 2017 industrial cluster pformation and upgrading collaborative innovation alliance Humen round table conference, etc., to guide the development of enterprises and guide the development of the industry.

Look at the 3 home and abroad design big coffee Qi to create a fashion feast.

2017 Humen fashion week will continue to launch "

The International Youth Design (women's wear) competition is a major event.

This year's 30 entries for the finals are from more than 3000 entries from more than ten countries and regions from Russia, the United States, Britain, Japan, Ukraine and Canada.

The judges of the eighteenth Humen Cup International Youth Design (women's wear) competition finals are always as strong as ever: the judges are Li Dangqi, the former chairman of the China Fashion Designers Association, the Academy of Fine Arts honorary president of Tsinghua University, and Liu Yang, the vice president of the China Fashion Designers Association, the president of the Guangdong Fashion Designers Association, the famous international fashion designer Ji Wenbo, the founder of the Shanghai wing she Culture Communication Co., Ltd., Li Chunjiang, the design director of the French brand Bahir, Colin Robert Sloan Renfrew, the director of the Manchester garment Institute of the Manchester City University of the United Kingdom, Ma Yingchao, the founder and creative director of Italy luxury luxury brand SHUJ, and the project director of Italy Malan Ni Ni college, and the chief designer of LucioCosta, David Patra David Patra.

During the trade fair, the design of big coffee at home and abroad will explode the bright spot of creative fashion, and hold the "China new designer joint release show".

Zhao Tiantian, a Chinese cutting-edge designer who is studying in Milan, Italy, and China's cutting-edge designer, will be holding a special release.

2 women's designers in Ukraine will have a brand show.

Local famous brand enterprises will also be featured during the fashion week, including YISHION, NewFound, ANOTHERONE, kapok Road, Zimple, Eall.cz, ECA and other brands and Fumin company.

Watch 4 "Miss World + supermodel + net red" to help fashion week.

This year, Humen fashion Zhou Xingguang is shining. This year's invited heavyweight New Silk Road models include:

The world runner up, China regional champion Wu Zongling, 2017 China super model competition champion Li Ya, 2016 New Silk Road World Model Contest Champion Yin Juan, 2015 World Tourism miss China regional champion Wang Ruyan, 2013 new silk road China Model Contest Champion Zhang Ziqi, etc.

Miss Wu Yingna, the fifty-second World Miss Asia and Oceania beauty queen and new silk road model competition champion, will be present at the current trade fair. The strong lineup includes the runner up of the sixty-seventh World Miss China finals, the sixty-seventh world miss Guangdong finals champion - Jiang Xin, the sixty-seventh World Miss China finals, the top 10 world champion of the sixty-seventh World Miss China finals, Li Zhefei, the sixty-seventh World Miss China Fujian general tournament runner up, the sixty-seventh World Miss China University competition champion, and the new Silk Road women's day team member Nie Wenjing.

As a fashion event, of course, the hottest net live broadcast is now the most popular. This service fair invited about 1000000 fans who had the live pepper platform, and Wang Yiyi, who had participated in the live broadcast of the "I am a singer" in the Guangzhou Automobile MITSUBISHI automobile.

Industry observation

Two new industrial platforms to inject new vitality into the garment industry

Over the past 30 years of reform and opening up, Humen's clothing industry has been pformed from spontaneous market to homebound development, and then the government has taken the lead in the current situation, and the industry has been constantly upgrading and upgrading.

Along the way, the Humen Town Committee Town Government has issued a series of policy support to create numerous industrial service innovation platforms, and vigorously promote the pformation and upgrading of the apparel industry.

During the current trade fair, the two major new industrial development platforms, the creative fashion commune (Humen clothing cloud) and the Humen mutually beneficial apparel supply chain service platform, are also on the bright side to help Humen's garment industry create new advantages.

Creative fashion commune

The output value will be as high as 2 billion yuan after completion.

This afternoon, we are located in the industrial cluster of the whole industry chain, the creative fashion commune.

The project is led by the Humen town government and hosted by Vanke. It is committed to creating a new functional, service, exhibition, trading and appreciation park complex which is oriented by the "industrial economy". It is committed to helping the clothing and apparel industry in Humen to break through the current development bottleneck and alleviate some pain points, such as large and weak enterprises, lack of design and research capabilities, and the introduction of high-end talents.

The creative fashion commune is made up of five parts: Sales cloud, brand cloud, design cloud, supply chain cloud, education cloud and so on. It integrates clothing design research and development, brand building, emerging sales, supply chain integration, and talent education. It provides services for Humen clothing enterprises including financial, market and human resources. Through resource gathering, value enhancement and atmosphere building, it provides a high value business environment for enterprises, and creates a localized brand street. It helps Humen dress and dress industry to develop and design the two ends of the smile curve, brand marketing and high-end development.

Sales cloud is committed to widening and upgrading the existing sales channels. Through the integration of online and offline trade, the new retail trend will be introduced, such as live sales technology. "Brand cloud" will build a marketing research platform that represents the new generation of Humen brand. "Design cloud" aims to bring the designer group's polymerization effect into effect, and promote the marketization and effective pformation of the designer's work. It plans to set up 500 designer apartments, hardcover rooms, designers can carry in bags, and attract a large number of well-known fashion designers at home and abroad to enter. "Supply chain cloud" combines with several large clouds to integrate resources to create a flexible supply chain for Humen clothing. Among them, "

The project is located near Jinzhou first industrial zone and CDC cable factory. It covers an area of about 20 thousand square meters, with a total construction area of about 53 thousand square meters. It has 26 buildings, including office buildings, talent apartments, shops, etc., covering 1.5 square kilometers of the project, covering two major business circles of Humen landmark business district and Humen Avenue business circle. After the completion of the project, the annual output value is expected to reach 2 billion yuan.

Supply chain service platform for mutually beneficial clothing

Comprehensively enhance the efficiency of the apparel industry chain

Another new industrial development platform in Humen, the Humen mutually beneficial apparel supply chain service platform, will also be launched in November 18th. The platform is based on the mutually beneficial apparel supply chain service platform of Fumin clothing business center, reshaping the apparel industry value chain, and building the Fumin clothing business center into a world-renowned apparel industry sharing service platform.

The center has a total area of 150 thousand square meters. It has already carried out the industry promotion service function of the original clothing copyright trading center, the designer corridor, the clothing technology innovation center, the clothing industry sharing service platform operation center, the global trade creation center, the sharing edition room center and so on.

The Humen mutually beneficial clothing supply chain service platform, which is about to start, is a new comprehensive service sharing platform based on new technologies such as the new generation of information technology, cloud computing, industrial automation and other new technologies, such as global trade supply chain management, joint design, shared cutting, shared version room, crowdsourcing, crowdsourcing design, business incubator and other new services.

The platform will focus on promoting the collection, opening and sharing of resources in the apparel industry innovation and entrepreneurship, so as to enhance the efficiency of the apparel industry chain and become a booster for the upgrading of the garment industry.

Take the shared economic mode, link industrial workers through Cheng Yi APP, break the management system of traditional factories, go to the administration and intermediation, reconstruct the labor relations of garment industry, liberate the productivity of industrial workers, increase the income of industrial workers, and reduce the production costs; improve the utilization rate of idle factories, inefficient factories and idle equipment through efficient integration of modules such as sharing factories, sharing cutting centers and sharing version centers, and optimize the utilization cost of new technologies, new materials and new equipment, and promote industrial technological innovation and upgrading.

Through the centralized utilization of technological innovation center, the rapid response and accurate matching of the surface accessories base directly to supermarkets, the close service of supply chain finance can realize the network sharing, intensive utilization, collaborative development and efficient operation.

summary

The total industrial output value of clothing and apparel industry is about 45 billion yuan.

In 2016, Humen's clothing and apparel industry had an annual gross industrial output value of about 45 billion yuan, with annual sales exceeding 90 billion yuan, and online sales of 38 billion 500 million yuan through the third party platform.

In 2016 -2017, Humen successfully passed the reappraisal of "China's women's clothing town", "China's children's wear town", "national torch plan Dongguan Humen garment design and manufacturing industrial base", and won the "2015 annual Textile Innovation Demonstration cluster area" and "2016 China's textile and garment industry's annual elite list of ten vitality clusters".

There are more than 50 thousand registered trademarks of clothing and apparel in Humen. Clothing and apparel enterprises have won 2 well-known Chinese trademarks and 18 famous brands and famous brands in Guangdong Province, including YISHION, new tiger Wei, and this year, two new Guangdong brand names are added to this year's big Ying company, praying apparel brand "CHCH".

expectation

From clothing and apparel manufacturing to creative fashion art industry

At present, Humen is striving to strengthen the clothing and apparel wholesale market centered on Fu Min fashion city, taking the comprehensive industrial innovation platform with the core of the Fu Min clothing business center as the core, the e-commerce market with the Humen electricity supplier Industrial Park as the leading e-commerce market, the industrial sharing service platform represented by the creative fashion commune (Humen clothing cloud), the five major commercial complexes represented by Vanke Wanda, and accelerating the pformation of the clothing and garment industry from the manufacturing industry to the creative industry, the fashion industry and the art industry by strengthening brand cultivation, enhancing R & D design and integrating the advantageous resources.

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