2018 Autumn Winter Shanghai Fashion Week

From March 28th to April 3rd, the 2018 autumn winter Shanghai fashion week was officially launched with the theme of "integration and origin".

Through publishing works, trade shows, theme events and fashion weekends, Shanghai fashion week has constructed a diversified, healthy, win-win and dynamic fashion fashion industry ecological mode, and actively promoted the joint efforts of the design, brand, trade, market, retail and talents in the fashion industry value chain.

With the emergence of design elites in Asia and the market demand that is emerging, Shanghai fashion week is trying to open up China's fashion discourse and influence in the international fashion field.

This season, the official website of the brand new Shanghai fashion week is added to the overseas promotion of brand organizations and various feature sections.

18 autumn and winter fashion week in Shanghai will usher in a number of heavyweight guests including Pascal Morand, executive director of the French Advanced Fashion and Fashion Federation, Carlo Capasa of Italy National Fashion Association, Sara Maino of Italy Vogue, Susie Bubble of global fashion blogger, and international buyers such as Barneys New, Vogue, and so on.

Ms. Yu Yan, founder of "gorgeous ambition", was invited to attend many activities as the keynote speaker.

Create professional -- multi dimensional and multi platform works release, forming professional trend leading.

The new season of fashion week is more focused on creating more specialized and differentiated publishing locations.

Focusing on the promotion of fashion brands that represent the cutting-edge design level in contemporary China and even Asia, focusing on the originality and quality of brands, we also focus on enhancing the guiding power of publication series and the influence on the consumer market.

Xintiandi works, LABELHOOD fashion show, KIDSWEAR children's wear and SIFS international brand publishing have formed the stable advantage project of Shanghai fashion week's works. This season will usher in the first exhibition of design art institutes, and the new design strength from the campus is worth paying close attention to.

Among them:

New World Publishing

This season will continue the A/B/C show layout, bringing a total of 50 releases.

As a mature platform with many years of operation experience, it brings together all the domestic and foreign brands, including quality and product identification, industry resource integration and market integration, such as mature designer brand, special commercial brand and fashion trend brand.

In addition to mainland China and Hongkong and Taiwan, designers from Japan, Korea, Singapore and Malaysia have also held a grand ceremony to discuss and exchange on the platform of Shanghai fashion week to help promote the revitalization of Asian fashion.

-- LABLEHOOD

As the new force of contemporary Chinese avant-garde fashion in Shanghai, LABLEHOOD will move to the Lafayette Art Center to add color to the new world landscape.

Just this month, LABLEHOOD Lei Hu and the brand concept store manager made a formal completion of the merger. The co founder, Tasha Liu, said that she will continue to attract and cultivate design talents who identify with the "beauty of China" and establish a young fashion, design and art community.

Since 2016, LABLEHOOD has expanded its functions from fashion display to multiple forms including art exhibition, live broadcast, flash shop, entertainment mart and brand experience space.

This season, with the theme of "the people of the same channel", will be on the display of 20 innovative pioneer works, of which seven young and new designers are the first to participate in the fashion demonstration unit.

KIDS WEAR children's wear special

Based on the 800 Show position, KIDS WEAR children's wear special season this season will bring 20 domestic and foreign children's wear brand works.

When children's economy becomes the draught, the fine and large-scale development of children's wear and derivatives is also steadily increasing.

SIFS international brand Publishing

This season will bring the famous international heavyweight brand to Shanghai, and the DAMIR DOMA will be released again after last April. The Latin American Gregorio Sanchez will first visit Shanghai to test the water market in China.

Shanghai Design Institute

This season, from the Donghua University, Shanghai College of Visual Arts, Raffles School of design and other well-known design art colleges in Shanghai, the new generation of design forces will also be released during the fashion week, giving full play to the resources advantages of colleges and universities, and establishing an important channel for the export of industrial talents.

Landing business - trade and trade exhibition to build the largest order season in Asia

The seventh quarter MODE Shanghai clothing and apparel exhibition will continue to cooperate with the major cooperation exhibitions. Through high-end, diversified and differentiated features, it will attract buyers from all over the world, to better establish the relationship between designers and the market, boost the construction of the prototype of the buyer's business, and promote the pformation and upgrading of the urban business mode.

As the chief cooperative media of MODE clothing and accessories exhibition in Shanghai, "gorgeous" will continue to enter the most active business frontline of China's fashion industry, giving readers the first-hand industry observation.

This MODE Shanghai fashion show will again appear in Shanghai World Trade Center, Changning District, attracting about 500 brands from nearly 30 countries and regions around the world.

Through the innovation mechanism of the Showroom assembly, the MODE exhibition will focus on the characteristics of the "buying system", which is different from the traditional exhibition mode and will be upgraded in the aspects of exhibition mode, theme design and brand segmentation.

At the same time, we will cooperate with each other to form a synergy and promote the steady development of the largest fashion ordering season in Asia.

Time hall Showroom Shanghai - 99 brands were exhibited this season, of which 30% were the first time to participate in the exhibition, and specially designed the men's wear area.

DFO Showroom, with its 40 brands, unveiled from lightweight to contemporary fashion.

ALTER Showroom - will be the exclusive introduction of more than 20 new designer brands from all over the world.

TUBE Showroom, together with the independent designer brands, will bring their latest series to the Duolun art gallery in an artistic way.

NOT showroom, the new Jin Alliance, will assemble a designer brand that combines contemporary culture and artistry, focusing on cultural connotations, and jointly develops a sophisticated market with diversified styles.

Linkage industry -- industrial chain advantage resources gathering and linkage coordination

The carrier of fashion is changing, and the new fashion meets all possibilities with a more open and inclusive attitude.

The theme of this fashion week is not only embodied in the functions of publishing and exhibitions, but also in the various fashion activities that are creative. Cross-border and sharing are also the key words.

Activities include:

The opening ceremony of Shanghai fashion week will be held jointly with Visa, the global digital payment company. It will integrate the most advanced payment technology and new fashion life, and creatively interpret the theme of "integration".

"TOP100 the Bund Fashion Festival", together with 5 famous European designers in Shanghai international fashion center, presents the new retail mode of "show to buy".

The VVNK JANE PLUS brand launched by Shanghai Wan Chi Group will bring new exploration to fashion with elements such as music, green and home design this season.

The "Fashion Acoustic at this time" project attempts to provide cross-border cooperation between music and art for independent design brands, and erase the sparks between designers and artists.

The "Sino French culture covenant" was co sponsored by the French Consulate General of France, the French business investment agency and the French Advanced Custom and Fashion Federation.

Top experts and experts are exploring the two dimensions of Chinese and French fashion business and culture. Hua Lizhi, as a partner of the business forum, Yu Yan, the founder, is invited to be a guest of the forum.

In the same period, China France joint photography exhibition, France double group video installation exhibition and French RIBA de lace exhibition will also be held to form cultural interaction and communication.

MODE TALK industry talks, held at the MODE Shanghai clothing and accessories fair, focused on brand consumption, supply chain intensification and intellectual property protection of designer brand. This season will continue to bring dry goods sharing of 4 days and 12 fields.

"Gorgeous ambition" will bring two themes around the brand investment and financing, fashion supply chain and technology industry share.

The "Shanghai fashion weekend", built by the Shanghai fashion week, has developed into the third quarter, and experiential retail is getting better.