Asia'S Acquisition Of JU With JU'S Fashion Positioning Speed Up Market Development

Queen's day has passed, and the market "her economy" is still spreading.

According to the world clothing shoes and hats net, recently, the first China after the Spring Festival this year.

Brand acquisition of foreign brands has surfaced.

Ah Qian, the veteran underwear brand of China, has finally completed the acquisition of JUST FOR YOU (hereinafter referred to as "JU") of the fast fashion underwear brand in the United States for several months.

Intellectual property rights, stores and so on.

After this operation, Zhejiang Asia's group will have

Asdet, the three underwear brand matrix of the JU, become one of the few underwear brands in China.

From the data, we can see that the annual sales volume of China's underwear industry has reached more than 200 billion yuan, and its annual market share is expected to reach 450 billion yuan in 2018, with the annual growth rate of nearly 20%.

The rapid growth of the draught period, Zhejiang Asian group's multi brand layout has also entered the rapid running process.

Huang Yuxiao, chairman of Zhejiang Asia Group, as a trading acquirer, told reporters that under the multi brand strategy, the group of JU will inject more elements into the design capability and increase the layout of the existing advantage channel.

Coincidentally, the recent underwear brand DARE NE (tipping) has won 30 million yuan A round of financing. In 2017, another underwear brand NEIWAI was awarded 70 million yuan B round financing.

Asia's acquisition of fast fashion underwear brand JU

The underwear industry is in the "draught" and has become the "Darling" of competing capital and investment.

As a domestic brand, Asia has always been active in the two or three tier city, and the big move to buy the US brand JU is not difficult to find its ambition for the first tier cities.

According to public information, JU belongs to the brand of the SAM holding group. JU is the main product of underwear, creating a popular concept of "close fashion", focusing on the "fashion design" and "high quality products".

In addition to the trendy "fashionable underwear" that we wear every day, JU extends the product line to home clothes, bottoming shirts, casual wear, sports underwear, children's wear and swimsuit, and meets the needs of consumers in every aspect.

In September, JU2015 entered the Chinese market and opened its first physical store in Guangzhou. With its product advantages, it has opened more than 50 JU stores in shopping centers such as Shanghai world port, Chongqing Longhu and Chengdu Raffles.

Despite the good momentum of development, however, there was news that JU was going to be sold abroad as early as a few years ago. According to the insider, there were many potential buyers to compete, but eventually Zhejiang's income was "in the bag".

Huang Xuxiao, chairman of Zhejiang Asia Asia, said in an interview with reporters why the acquisition of JU could bring JU into the world's fast fashion elements. "China is becoming the main thrust of the fast fashion underwear market. We believe that the group can empower JU through the integration of global resources and professional strength, while maintaining the core competitiveness and fashion value of the brand."

According to industry analysts, the success rate of related acquisitions in a certain industry is far higher than that in cross-border or industry qualifications. "Asia has already had a strong layout both at home and abroad, and it has made the fast fashion brand market bigger and stronger by acquiring related companies."

ZARA and H&M for underwear industry.

With the fashion orientation of JU, the three underwear brands of Asia Group will speed up market development.

The main brand Ya Qian has paid more attention to traditional channels, and ploughed two or three line cities.

The Asdet AI tower, launched in 2014, is aimed at new fast fashion underwear for young customers. After more than three years of development, Asdet has already opened 150 stores.

With the completion of the acquisition, how will Yashi differentiate the market positioning of JU and Asdet Asha? "Yashi will combine the other fast fashion brand Asdet, Asha, together to build the ZARA and H&M of the underwear industry to form the two pillar industries, and to integrate the channels of production, supply and marketing."

According to the world clothing and shoe net, Asdet eashta plans to open stores to 600 stores in the next 3 years, and maintain an average of 2 days a new store's rhythm. In addition to its requirements in the city level, Asdet ashtray has its own standards in the location of stores. "We should give priority to choosing shopping centers when we insist on the whole direct business mode."

For JU, "further improvement will be made on the original basis, mainly in terms of product quality and category structure optimization, further enriching its interior products. In terms of store layout, JU will continue to plough the market in 2018, and plan to open 50 benchmark stores, giving priority to the entry into a second tier City landmark shopping center".

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