Wei Is Prepared To Make Up For The Chinese Market.

According to the world clothing shoes and hats net, from New York to London to Shanghai,

No disguise against China

Longing.

The show featured 55 supermodels, including 6 national models, the highest number of Chinese models ever since the opening of the show.

However, these winged girls are unable to continue to soar with their performance.

In the three quarter, the same store sales decline has narrowed to 4% in the previous two quarters, which accounted for more than 30% of the underwear market in the United States in the three quarter.

It has been felt in the region in the cold winter.

"She" came prepared this time to make up for the Chinese market.

In the face of the North American market, Leslie Viksna, the big boss of the parent company, turned his eyes to the other side of the ocean, a market with more than 1 billion 300 million people.

This market may have the magic to make a global brand "revive".

Wei is not so miserable, but enough to make Leslie, 80, worried.

Once a L Brands brand, it has become a drag on big families.

Over the past decades, it has focused on the North American and Canadian markets, and has opened thousands of stores. It has been cautious in expanding overseas, but there are only 50 stores in other parts of the world.

In February this year, it launched two flagship stores in Shanghai and Chengdu.

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In private, it calculates a small sum of money: how much attention has attracted, how much traffic it has brought, and how much brand influence it will bring to the cost of billions of shows.

Despite the fact that the Chinese market has already been tested in the form of agency cooperation, it was obvious that the time did not pay enough attention to the market.

He didn't want to spend too much time in the overseas market.

Most of the stores overseas, including the Chinese market, mostly sell toiletries instead of core underwear products.

The financial reports from the parent company show that the profit margins of corsets have never been washed up, and the world is contributing to the discussion. But only the American consumers can enjoy the real products.

There is an awkward puzzle in the Chinese market, which is located in the US.

It should be oriented to the booming consumer experience needs of the emerging middle class of the city, but it can not find the correct position to open the market.

And in the case of mass shops that have not yet been sold in large scale, the Tmall flagship store with "double 11" low-key online has been heated up, or the style has been lowered so far.

China has not yet formed a mature underwear culture, let alone brand loyalty.

This means that the high-profile entry of the company is hard to shake the existing underwear market structure.

China's underwear market is vast and unfamiliar. It is complicated and difficult to digest because it is different from the American market.

It can move to China without a long distance, but there will never be an angel in the market.

They are very tired. They are also tired of the old wine in the new bottle.

Last year's 20th anniversary birthday of the secret show, the ratings reached a record low. This is the bottleneck that China can't break through.

Jane Zhang embarrassed to squeeze away the "fruit sister".

The story of a luxurious big show with a slot ended, but the story left to China is far from finished.

Will Chinese consumers be willing to pay for the unfamiliar underwear of the angels?

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