French Cowboy Shop Decoration Reveals Romantic Atmosphere Everywhere

1. Fullness.

When customers come to the mall, they are most concerned about goods, so they will turn their eyes to the shelf at the door. At this time, if the goods on the counter shelves are very colorful, their spirit will be strong and generate great enthusiasm.

In fact, he will have a sense of subconsciousness: there are so many commodities here that there must be something for me to buy.

As a result, shopping confidence is increasing and interest in shopping is soaring.

On the contrary, if the goods on the shelves are sparse and the business hall is empty, customers will easily be discouraged. He will feel that there are so few commodities that they can hardly have any good products.

Once this mentality arises, it will cause great resistance to consumption.

Therefore, the first basic requirement of commodity display is to put the goods in order.

This requirement seems simple, but in practice, not every operator can do it well.

The author's company once sent a working group to a shopping mall in the south for "friendship support".

This is a new shopping mall which has been in business for several months.

Working group personnel to the business hall to see that the decoration is good, the hardware facilities are very good, but the goods in the counters are sparse, especially the shoes and caps department, open shelves selling, one meter long shelf can put more than a dozen pairs of shoes, now only placed three or four pairs, looking very conspicuous.

The working group asked: why is the product so small? The head of the shopping mall is very frank, saying that there is insufficient liquidity and insufficient supply of goods.

The working group looked carefully at the shoes on the shelves, and found that each brand of shoes had only one pair.

More than just two pairs.

Then he asked, "why do not you put more pairs of shoes on each brand?"

The working group recommends that under the current shortage of goods, even if the shoes of the same brand, regardless of color or style, are the same, they should try their best to put them up as much as possible and fill the shelves as much as possible. If they really disagree, they will make up for some small ornaments, such as flowers, grass, small handicrafts, and so on.

At this time, a person in charge of the shopping mall said very gently: the sample is placed too much. Is it not too much to lose in the future?

This shopping mall is run by a Real Estate Company. Several CEOs have never done business retail before. Their understanding of the counter shelf is just laying the sample. The display of goods is the display of samples. This is a great misunderstanding.

Commodity display is not equal to sample display. Sample display is only one of many functions of merchandising. The most important function of commodity display is advertising.

A marketing expert said, "goods themselves are advertisements".

We say that merchandising is also an advertisement.

There is a commercial proverb in China: goods sell mountains.

Why do we pile up mountains? We need to attract customers, attract customers and stimulate customers' desire to buy goods through the great abundance and great fullness of commodities.

This is the experience of our forefathers.

Therefore, it is necessary to regard merchandising as a way to attract customers; in order to effectively attract customers, goods must be plentiful.

Of course, fullness is not equal to congestion. Different categories of commodities have different requirements for fullness, which should be paid attention to in practical work.

Two, display the beauty of goods.

Plump

Attracting customers' eyes, he could not help coming to the counter. What did he want to know most? What he most wanted to know was "what is this thing?"

That is, whether the quality of the product is good or not, the appearance is not beautiful, and is suitable for him to wear, which is not suitable for him to use.

Therefore, smart businessmen always display the beauty of goods as much as possible, including internal beauty and external beauty, which are the second basic requirements of commodity display.

The so-called inner beauty is the quality of goods.

Once I went to A city to do market research, and came to a special sales department of Beijing Tiantan furniture. When I went upstairs, I saw a thing on the Simmons mattress far away. At that time, I was very disapproving. I thought the shop was too careless for the products, and how to put the goods on the goods.

It was half a pillow, and several rows of sofa springs tied side by side. The top of the spring was covered with brown and sponge.

And so on, is the mattress's "section".

The shop is using this thing to tell customers: my mattress is made of these materials, and the real material is absolutely no rot.

This enables customers to be clear about their quality, intuitive and virtually enhance their sense of trust.

Another example is the practice of a raincoat factory in Beijing.

When they were doing exhibitions in a shopping mall, salesmen did not say anything to customers at the counter. Instead, they wore "rain and wind" on a model and sprinkled it with shower heads. Water droplets on clothes were like rolling on lotus leaves. The dripping water did not touch up, showing vividly the rain blocking effect of this raincoat, causing customers great interest and promoting sales.

As we all know, quality is the lifeline of the image of the commodity. Using commodity display to display good commodity quality is undoubtedly of great benefit to establishing good commodity image.

The so-called external beauty of display goods is to beautify the goods on the counter shelves by various means, and strengthen the external beauty of the goods, so as to stimulate customers' desire to buy.

Once I went to the Beijing shopping center, and I was fascinated by the meat cabinet in the meat market. A long snow-white vertical ice chest was built against the wall, and the cabinet was divided into small lattices.

Looking through the glass, the color of the meat is so good that it looks very tender, so that people who do not like meat at ordinary times are full of saliva.

I observed carefully that it was very attractive because the color was very bright, and its color was not all cooked meat itself, but a large part came from artificial creation. There was a row of color spotlights on the freezer. The purple red light was directly directed to the food inside the cabinet. Under the food of each case, there was an orange circular pad, which was matched by the white background of the icebox, making the food in the cabinet particularly attractive.

If there is no color here

The dress is missing, and the small red mattress with some originality is missing. What is the effect of a bunch of non purple and red flesh knots in the white ice chest and then with the fluorescent lamp? If the small mattress is not orange red, but white, green or purple, then what is the effect?