Analysis Of The Basic Principles Of Key Commodity Display

Some teachers will encounter various display problems and bottlenecks in their work.

Many of the students who have already been involved in display work still encounter various technical problems.

Below, combined with the students to reflect the problems encountered in the work, to sum up a few principles, in order to help everyone can quickly solve such problems.

When consumers enter a store, they often unconsciously look around the display items. Usually, the unconscious height is 0.7 to 1.7 meters.

Goods with a visual axis about 30 degrees are most likely to be clearly perceived, followed by 60 degree angles.

In the distance of 1 meters, the average width of the visual range is 1.64 meters; in the distance of 2 meters, the visual range reaches 3.3 meters; in the distance of 5 meters, the visual range is 8.2 meters; within the distance of 8 meters, the visual range extends to 16.4 meters.

Therefore, the height of the commodity should be considered comprehensively according to the size of the merchandise and the sight and angle of the consumers.

Generally speaking, the height should be 1 meters to 1.7 meters, the distance from the consumers is about 2 meters to 5 meters, and the width of the field of view should be between 3.3 meters and 8.2 meters.

Placing them in this range can improve the visibility of products and enable consumers to clearly perceive the image of products.

At the same time, it is easy to touch.

Balance commodity sense

Different positioning of clothing shipments are not the same.

Fast food products must ensure sufficient quantity of goods and give consumers a full and rich impression.

The sense of quantity enables consumers to have sufficient psychological choices to stimulate their desire to buy.

But high-end customization.

The shipment volume of single product is mainly 1-2, highlighting the high quality concept of clothing.

The function and characteristics of commodities are the focus of consumers' attention and interest.

The unique characteristics of products, such as excellent performance, quality, style, shape and packaging, are highlighted in the display, which can effectively stimulate consumers' desire to buy.

For example, placing the odorant goods in the location of the most odorant feelings of consumers; placing fashionable products in the most attractive position for consumers; placing multi-functional goods in the location where consumers are easy to contact and observe; putting famous brand and popular products in a prominent position can play a psychological role in promoting consumers' purchase.