Quanzhou Entrepreneurs Talk About " Running &#34: Survival Of The Fittest Is Normal.

This year, affected by the great economic environment, in the Quanzhou area where the private economy is developing, there are frequent rumors about the shoe and clothing industry, and the news of the boss of the shoes and clothing enterprises "running away" has also been heard.

Recently, some well-known spring entrepreneurs interviewed by Xinhua network Fujian channel reporter said, "running road" is only an individual phenomenon. Although some enterprises are facing operational pressure, some leading enterprises have taken the lead in breaking through, and there has been a "stop and fall" sign.

"The market is inferior to the fittest. I think it is normal to eliminate a lot of them."

Ding Shizhong, chairman and CEO of Anta group board of directors, believes that there are homogenization problems in Jinjiang shoes and clothing enterprises. Some enterprises have not responded positively, and the market abandonment is normal, but at present, it is only an individual phenomenon, which has not affected the whole shoe and clothing industry.

Ding Shizhong said that before the enterprise only knew production, and then invested heavily in advertising, now this simple and crude growth mode has lagged behind, is bound to face the shuffle.

Last year, Anta started pformation and upgrading two years ago.

At the end of 2012, Anta began to implement the strategy of "retail oriented pformation", which put the organizational structure close to consumers and focused on enhancing the competitiveness of terminal stores and retailers.

In 2013, Anta further strengthened the supply chain, shortened the production cycle, and strategically arranged the proportion of self-produced and outsourced production so as to increase production and fill up efficiency and reduce costs.

"As the economy gets warmer and consumer demand increases, we are optimistic about the sporting goods industry next year."

Ding Shizhong said Anta's operating income in the first half of the year was 4 billion 120 million yuan, an increase of 22.4% over the same period last year, and net profit of 803 million yuan, an increase of 28.3%, reversing the decline in the past two years at a stroke, while the third quarter continued to grow.

Xu Jingnan, chairman of PEAK group, is also optimistic about the prospects of the company.

He told reporters that PEAK's "two digit growth" is no problem this year.

Earlier, PEAK's first half of 2014 showed that the company's turnover increased by 10.1% to 1 billion 291 million yuan, net profit increased 34.6% to 121 million yuan over the same period last year, and orders and sales volume increased, leading sports brand recovery.

"Now some media say that Quanzhou shoes and clothing enterprises are out of order. I think it's exaggerated to see that industry development should look at the dragon head."

In the light of the recent rumor that shoes and clothing owners "run away", Xu Jingnan said that every year, shoes and clothing enterprises are closing down, and the market will take advantage of the situation.

In the view of Zhang Yufeng, director of marketing, the clothing industry is not very prosperous this year, but as long as the adjustment is right, the future is full of hope.

Zhang Yufeng said that this year, the company held 3 orders, the first growth in orders in 3 years, and the company's performance is slowly rebounding.

"Public opinion is over exaggerated.

The crisis of footwear industry. "

Xu Lianjie, chairman of Quanzhou Federation of industry and Commerce and chairman of Heng An Group, believe that although some enterprises in Jinjiang have slipped in business, the leading enterprises such as Anta have gone against the trend. The orders for enterprises such as 360 degrees, del Hui, Jordan, Li Lang and nine Mu Wang have also increased to varying degrees in the first half of this year, which shows that the actual situation is not as bad as the outside world.

Shoe and garment enterprises in Quanzhou can't do that.

According to statistics, the growth rate of textile industry in Quanzhou is higher than 15% this month, which fully reflects the gradual warmer demand for raw materials in clothing and footwear industry.

In addition, under the leadership of the industry leader, the output value of Jinjiang footwear industry and textile and garment industry increased by more than 10% in the first half of this year, which further pmitted the industry's icebreaking signal.