Guangdong Humen Clothing Industry Test Water O2O To Create A Professional Market

Clothing capital Humen, led by the Humen E-Commerce Association in June this year, hosted by the Humen electricity supplier Industrial Park and Humen fashion innovation service center, the first curtain of the Humen international electricity supplier Festival, showing the strong strength of Humen garment industry and e-commerce gathering area.

The hosting of the electricity supplier festival will help to guide the organic integration of Humen's garment industry and e-commerce and realize the upgrading and upgrading of Humen's garment industry.

This move not only reflects the progress of the garment industry in Humen, but also shows the spirit of daring and daring in Humen.

In 1996, Humen's decision makers decided to run the China International Fashion Fair in a town. Now it has gone through 18 spring and Autumn Periods. Humen has also become a major garment industry in both domestic and foreign countries.

Having experienced the flourishing development period of "Post shop and factory", it has also experienced many tests of financial crisis. Nowadays, the clothing industry in Humen has gradually matured.

However, with the increasingly serious market environment, Humen garment industry is also facing the problem of lacking famous brands and large scale enterprises. How to adapt to the current electricity supplier environment of garment industry has become a difficult problem for many enterprises.

Faced with this series of challenges, Humen's clothing industry still needs to play a hundred fold spirit.

Agglomeration development annual sales exceed 60 billion

Humen is a famous commercial port in modern history. After the reform and opening up, Humen made full use of the geographical advantages of neighboring Hongkong, introduced the fashionable clothing of Hongkong to sell in the surrounding areas, gained the first mover advantage, and then developed a number of township enterprises, promoted the large-scale development of the garment industry, and shifted from single women's clothing production to multi-level market, and gained wide development space in children's clothing and wholesale market.

More than 30 years ago, Humen had almost no connection with fashion and fashion industry. Only a few tailoring shops made clothes for ordinary people. Now, Humen clothing has been pformed from spontaneous market to home-made factory, and the government has taken advantage of the situation to form a large scale garment industry cluster.

This great change is by no means an overnight effort.

The clothing industry in Humen originated from the roadside stalls in the late 70s of last century. As a result of the neighboring Hongkong, many locals went to Hongkong to bring back the daily consumer goods such as watches, electronic products and clothing on the street. Among them, the clothes from Hongkong were very popular. Therefore, the business of buying and selling clothes was growing in Humen. Until 1981, the Humen commune then concentrated on all the stalls scattered in the Taiping streets and opened the Humen's first "professional selling market for individual business clothing". With the "quasi birth certificate", the Humen clothing began to develop rapidly, and the initial small market continued to expand and became a clothing trading street.

Subsequently, Humen again "boldly" forward, in the late 80s of last century, established a wholesale market, so that the garment industry in Humen jumped into the wholesale era.

Since 1994, the "Humen clothing business district" centered on Fumin commercial building has gradually formed, and the Humen garment market has entered an unprecedented climax.

According to a garment dealer in Humen, the business district became more and more lively at seven or eight a.m. every morning. In the distance from the south to the north of the silver dragon road, less than 1000 meters away, the crowd was as dense as ants migrating, or the merchants who carried them on their backs or carried them.

At the same time, entrepreneurs with keen business opportunities have entered the garment production industry, opening the "Post shop and factory" mode, and supporting hundreds of thousands of garment factories.

Some famous garment factories almost work overtime every day and make tens of thousands of garments every day.

And businessmen from all over the country choose carefully in the clothing market and return home with full load.

According to statistics, there were tens of thousands of merchants who came to Humen from Guangzhou, Shenzhen and Dongguan every day, and there were thousands of buses, and there were 9000 stations at the highest level.

After that,

Clothing has experienced the financial crisis in Southeast Asia in 1997. By 2000, under the strong control of the national macroeconomic regulation and control policy, the domestic and international markets rebounded, and the garment industry in Humen was moving towards a new stage.

Today, the clothing market of Humen town ranks the top in the country. The existing clothing market is 40 and the total business area is about 2300000 square meters.

In recent years, Humen is committed to building a major industrial gathering area for clothing and apparel, and building a 10 square km central business district. At present, the annual sales volume of Humen clothing and apparel industry cluster exceeds 60 billion yuan, and strive to achieve annual sales of over 80 billion yuan as soon as possible.

The main measures taken by Humen are: the implementation of supporting the development of Humen's clothing and apparel industry and the development of children's clothing industry respectively, and scientifically planning the development of the industry.

We should seize the two leading bodies of YISHION group and Guangdong Humen Fumin group, and set up state-level Humen fashion innovation service center, to create a fashion dress brand center, a South style clothing weathervane, and the birthplace of creative design.

According to the requirements of "industrial design, industrialization of design and industrialization of design talents", the innovative ability of clothing and costume products design is improved.

Weiyuan vocational middle school upgraded to "Dongguan textile and clothing school".

Complete the "Humen" trademark design and create "Humen clothing" regional international brand.

The children's clothing association of Humen clothing and apparel industry association was established, and the 50 thousand square meter rich children's wear center was established and officially opened.

At present, the above measures have achieved initial results.

In 2012, Humen was awarded the first "national textile model industry cluster" and the first "China garment industry demonstration cluster". The fair was awarded the "ten major feature exhibitions".

In 2013, Humen received many honors such as "China's children's wear town", the national "regional product quality management demonstration unit" and "Guangdong Fashion Promotion Award" and so on.

The "famous town" was reassessed and approved to build the "national famous brand clothing demonstration area". The Fumin fashion city was awarded the "China excellent demonstration market".

As early as last year's Humen trade fair, around the "cloud plan" to deepen the electricity supplier forum, the first online trade fair, the first run micro film competition and so on, the first "electric shock" in the history of Humen Trade Fair attracted many eyeballs.

In recent years, the development of Humen's garment industry is changing. The single mode dominated by traditional wholesalers has developed into an industrial pattern with four modes, namely, wholesale retailers, franchisees, e-commerce and advanced customization.

Among them, because of its low threshold, low cost and high efficiency, e-commerce has been favored by many enterprises.

This year, in the face of the trend of electricity supplier, Humen hosted the Humen Trade Fair on the basis of the autumn. It added the "Humen electricity supplier Festival" in the summer, and built the nugget platform for the industry, which is regarded as a signal for the Humen garment industry to start again.

"By vigorously promoting the simultaneous development of tangible and intangible markets, the positive interaction between online and offline, we will promote the development of Humen town as an important base for China's clothing and apparel business."

When talking about the new pattern of garment industry development, the responsible person of Humen town said that in recent years, e-commerce has developed into an important emerging economic format in Humen. The development of Humen's electricity supplier is huge, with strong momentum, high market maturity and obvious cluster effect.

At present, there are more than 5000 enterprises and self-employed businesses in the whole town of Humen. Among them, about 90% of the clothing and apparel industries are engaged, and the number of annual sales exceeds 5 million yuan is 457, with 213 more than 10 million yuan.

In 2013, the e-commerce paction volume of Humen town amounted to 21 billion 900 million yuan, with 177 million votes for the whole year, and the average daily e-commerce delivery volume was nearly 480 thousand.

E-commerce is developing rapidly. At present, the six major electricity supplier industrial bases such as Humen Electric Industrial Park, Daying international electricity mart, Dongguan cross border postal business park, hundred international electric mall, Italian law mall and Dongguan brand innovation promotion service center are among them, among which Humen electric power industry park, Daying international electricity Mart and Dongguan cross border postal electricity supplier park have been opened and opened.

The new O2O mode of the water trial market, the joint Alibaba and the big Ying clothing electric mall, will create the 321 professional market O2O mode large-scale experience activities, and explore the upgrading path of the professional market integration e-commerce development.

Open Taobao Juhuasuan tour, hold the "world factory quality Dongguan" Juhuasuan tour start meeting.

Insiders pointed out that, due to resources, market, management and other factors, the current development trend of Humen garment industry is difficult to achieve new breakthroughs. E-commerce field is facing the bottleneck of resource dispersion and industrial cohesion.

At the same time, the Humen town government has also realized that strengthening the integration of e-commerce resources, enhancing the cohesion of the electricity supplier industry, and realizing the large-scale and standardized development of e-commerce are not enough by relying solely on the hardware construction of industrial parks and electronic business bases. We must develop software projects and support the overall development of the electricity supplier industry. We must integrate with the garment industry and strengthen the agglomeration effect of the garment industry.