Metro'S Return To The Electricity Supplier Store By O2O Is Not A Long-Term Feature.

The announcement that Costco, the second largest retailer of the US, has opened its official flagship store in Tmall just landed. The reporter learned from Metro that Metro will redevelop its electricity supplier business next month. In addition to its original e-commerce channel, it will also cooperate with a well-known e-commerce platform in China and try out O2O business.

It is worth mentioning that Costco and metro are also members of the storage supermarket. Insiders believe that the idea of open sale on the electronic business platform is totally different from that of the member supermarket. This may be a challenge for foreign supermarkets to fight the electricity supplier again.

"In order to adapt to the electricity business package, collection and delivery, distribution platform is being revamping, but the pformation has not yet been completed."

Yesterday, Jeroen de Groot, President of Metro China, briefed the Beijing commercial reporters that on the basis of the existing cash and carry business mode, the Metro shopping mall in Shanghai opened up customized services for professional customers and independent enterprises, such as "customer post", "welfare gift Museum" and "interactive workshop". These upgrading services will be developed in different shopping malls in Pudong.

At the same time, he introduced the distribution platform in order to coordinate the business of e-commerce.

"In November, the business of e-commerce will be reopened. We already have this business before, and now we need to re create channels to achieve a broader platform and better sales."

According to the Beijing Commercial Daily reporter, the business remodeling in addition to upgrading Metro's own official mall, will also "cooperate with a well-known e-commerce platform in China", while practicing O2O mode.

"Before the electricity supplier is a separate storage and channel, and now is a dual channel under the online and offline, customers can choose a better way of procurement," he said.

By the end of September this year, Metro has completed 10 stores in fiscal year 2014, and has 78 shopping malls in 54 cities in China.

In the last fiscal year, Metro's sales reached 17 billion 500 million yuan, up 8% over the same period last year.

For this cooperation will be "a well-known domestic e-commerce platform", Xi long did not disclose which is the specific, which triggered a lot of speculation in the industry.

Because of the exclusion of Jingdong and its rival WAL-MART holding 1, the more cooperative view is that Tmall may be a cooperative partner.

Public information shows that in 2012, Metro online shopping mall was launched; in 2013, Metro became the first partner of Taobao's life platform "shopping convenience", while joining the Jingdong open platform and setting up Metro health living hall.

Online shopping mall

Compared to business, the latter two are mainly for individual consumers.

However, at present, Metro has stopped working with Taobao, leaving only two online channels, online shopping mall and Jingdong, and only in Jiangsu, Zhejiang and Shanghai.

Jingdong Metro health life hall sales are not ideal, commodity score, service score, aging score within 180 days are lower than the industry level.

There is a view that Metro's advantage is massive.

Business customers are the main products, and products are relatively few, facing individual consumers, obviously not an advantage.

And thousands of square meters of stores are mostly located in the suburbs of cities. O2O's self promotion mode is not Metro's strong point.

and

Compared with another foreign member storage supermarket, Costco, which has not yet opened a physical store in the mainland, is clearly prepared.

For Costco to enter the mainland with the help of the e-business platform, Jim Murphy, executive vice president of global Costco, said: "in the face of the increasing consumption demand of Chinese consumers for imported goods, Costco sees and sees the great growth potential of the Chinese consumer market at present and in the future."

WAL-MART's No. 1 store is also cut in from imported food before it stands in the fierce competition of e-commerce.