"Double Eleven" Clothing And Clothing Marketing Before Cold And Hot Self Knowledge

Here world

Xiaobian of the network to introduce to you is the clothing industry, some people are tough, some people are very calm.

Double eleven, how do you spell it?

The "double eleven", which is known as the annual electricity carnival, is coming. Whether in the electricity supplier or in the physical retail area, more and more enterprises are joining this "promotion Carnival".

In order to win the performance, a well-known brand is trying to grab the eyeballs. All kinds of marketing campaigns around the "double eleven" have started. It is really more and more joyful...

Excessive marketing is a double-edged sword. Selling things is only the first step. Doing well in products and services and letting consumers genuinely praise is the winning way.

"Double eleven rain alone," and "no rain will send gold bars"...

In the "double eleven" marketing campaign, the garment industry is the main battlefield that can not be underestimated.

In order to attract eyeballs and grab business, the businessmen in the field of clothing are really making a tough move. This also makes many netizens tangled: is it good to rain eleven or not?

The former is the masterpiece of GXG's brand gxg.jeans, and so eye-catching slogans have attracted many netizens' attention and heated discussions.

However, "double eleven rain is free", not for all users.

According to the person in charge of the enterprise, the brand only opens 30 "double 11 rain free single" places in its flagship store, a total of 300.

Users who get the quota must purchase double gxg1978 at the flagship store on the same day. If the user in rainy area can get a single qualification on November 11th, if there is no rain area users can get 300 yuan unlimited coupons free of charge.

It turned out to be just a gimmick!

The latter comes from Tai Zi long.

Department.

"If it's not raining, the gold bars will be sent". Is there such a good thing? It turned out that Prince Tai only presented gold bars to consumers who shop at Tmall flagship store.

The plan is based on the weather of eleven days in Hangzhou area. If it does not rain, it will send gold bars free of charge, but different time periods give different ways.

It is said that the weight of each gold bar is more than 10 grams, and the highest value will be the gold bar worth 10 million yuan.

Originally, "pie" is there, but not everyone has a share.

Enterprises are more likely to regard this pie as a bait for blogger's attention.

From the marketing point of view, the practice of these two clothing brands will surely achieve some success.

After all, there are so many similar garment companies participating in the "double eleven" every year. For some brands with relatively low popularity and preference, it is not enough to stand out from the stars and not to take the "hard trick".

Through gimmicks, we can attract more attention from consumers, learn more about them, and then lure them to profits.

For the "double eleven", many garment enterprises are quite calm.

CEO Wu Shihui, the men's wear brand, said he had been involved in the double eleven for many years, and now it has gone out of the head.

To make a brand or to have its own rhythm, do not deluge a sales promotion can achieve what kind of results, but to think about how to do their own position, precipitate their own users.

In addition, if the price is unstable, it is difficult to establish consumer loyalty. Blindly following the platform's footsteps will be "killed" by the platform.

Fang Jianhua, a big winner of the "double eleven" for many years, is also quite calm about this year's "double eleven" CEO.

He compiled some of the eleven things that emann prepared for the implementation of the double nine hour plan. He listed the nine "double 11 key words" of this year: everyone participating in the double 10, price health, logistics health, mental health, sales Health, financial health, customer experience health, new project support to be healthy, in case of bad sales.

In Fang Jianhua's opinion, the double eleven front is very long. It must be insane and rational. The focus of large and medium sized enterprises is different.

How to maximize the utilization value of resources and how to do a thorough job at the user and product level is the most important issue for the brand to consider.

Indeed, from last year's 8.15, 6.18 this year to 11.11 now, the electricity supplier's attack is becoming more and more fierce, even physical retail has to join.

There are more and more brands involved in various kinds of sales promotion campaigns. Simple price promotions can easily be drowned in them. The opportunities for brands to become more and more difficult, and the attention and sales volume of each brand can also be diluted.

As a result, more and more brands need to make earth shaking planning to win the position and grab the traffic and attention.

But gimmick marketing is a double-edged sword. Selling things is only the first step.

And service, let consumers sincerely praise the place is the winning kingly way.

Don't miss the overall strategy for a temporary performance.