How To Manage Brand Clothing Discount Stores?
Business can't be done. The key is how to do it. Put forward a few points. I hope you will pay attention to it.
1, pay attention to your store reputation, image, taste, service attitude, and other soft factors.
2 improve the face decoration,
Sign
And hard factors such as facade environment.
3 spend more time in logistics, try hard to reduce the hard cost of low purchase, logistics, warehousing and so on.
Since I am not aware of your specific circumstances, you should consider from these aspects, and try to ask for some initial sales and sales support to enhance your bargaining power and profit margin when you talk with manufacturers.
Secondly, it is important to put forward a very important point.
CRM
Customer relationship management.
In small areas, it is important to maintain good customer relationship and relationship marketing.
Small places come from repeat customers.
Remember, smiling faces every guest in the shop. He can pull a few words in his home routine, praise and praise a few words.
We can make a difference with the people in the county seat.
Laughing and doing business, you will find that this is one of the capital of your shop.
Remember!
Small areas are also needed.
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I opened up in a small place.
market
I understand that residents in small areas have a stronger sense of novelty in advertising, which means that as long as you do, they will have a deep memory.
But it is advisable to pay attention to your advertising form, send leaflets, post large calligraphy and paintings, but pay attention to advertising production, to highlight your store grade, strength, formal and so on.
No need to do it regularly, it is recommended to do it once every new arrival!
The issue of public opinion is particularly important in small areas.
It is suggested that we should strive to undertake the welfare business of the town government, schools and enterprises. This is easy to give kickbacks to OK, rather than make money. Do not let your competitors take it! You can take the initiative to ask if your unit has welfare needs.
Every time you finish a business, you will find that you know more people, and may be; leaders may be the employees of their units, OK, smiley faces, business cards, and family business. You also have a large number of potential customers, and you also have a small number of public opinions: * * shop clothes are not bad, so many units are buying at him, our unit is also buying there. ~ ~ next time you buy your clothes at home, you can see him first!
The next step is to talk about your price system. Don't mess with the price. It's always the same for acquaintances and strangers.
Remember! It is very important that you must not profit at any time.
When you do a little bit of the above points, expand business and expand the store.
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