Guangzhou Department Stores To Fight Against Electricity Business

When the electricity supplier was "double 11", Guangzhou's traditional retail businesses were not passive. In recent days, reporters have been informed that the leading stores in Guangzhou, such as Guang Bai, friendship, Tianhe and modern department stores, have started to rush ahead with the "Festival". They have launched preferential treatment packages for cosmetics, such as electrical appliances, supermarkets and household products, and reduced to 70 percent off. People in the industry say frankly that this year's traditional department stores have decided to join the group to start the counterattack business.

　　 Actively "create Festival" challenge Online retailers

In order not to let "double 11" become the exclusive Carnival of e-commerce, in October 17th of this year, Lianshang network, Yintai business group, Tianhong shopping mall, Ginza, Jia Jia Yue, BBK business, Five Star appliances, Wang Tu tribe, Wei Ke group, children's king, Lok Cheng supermarket and so on took the lead in the middle of this month to launch the lotus lotus action, set up a joint organization of the entity shop peers, and decided to hold the Chinese Shopping Festival during the "double 11" period, facing the "challenge" electricity supplier.

Guangzhou local private department store modern department store also announced a high profile, will participate in Yintai and Lianshang network launched for China's retail industry "lotus lotus action", will be in from November 11th to 16th "China Shopping Festival" as the theme of the national promotion, modern department store launched "60 percent off carnival, millions of red packets free" big promotion.

Although most department stores in Guangzhou did not directly announce their participation in China's Shopping Festival, most businesses have been actively preparing for the battle, and "creating Festival" should deal with "double 11". For example, Guang Bai department store will hold a large marketing campaign of "hundred night and 2014 Fashion Shopping Festival" in from November 8th to 16th. The 12 shops in Guangzhou city will hold a low to 50 percent off deep sales promotion. From October 31st to November 2nd, the orbits store in Tianhe City has prepared a feast for the first phase of the event, and the 100 yuan cash coupons will be awarded at the scene of shopping for 200 yuan. Most of the goods can be reduced to 70 percent off after the discount, while Baiyun Wanda Plaza will hold "100 shops celebrate together". Baiyun Wanda general merchandise is 1 yuan for 3.5 yuan.

　 　 Experiential Marketing focuses on "soft rib" of e-commerce

Let consumers enjoy the discount of offline discount, and entity businesses are also concerned about the linkage of online resources.

It is reported that, as the only official online store in Guang Bai, Guang Bai Hui will combine the "double 11" online shopping event to launch a series of shopping preferences, including the trend shoes pack week, fashion week, south of the Five Ridges food week, smart mummy week, quality home Friday, and the minimum to 90 percent off. Under the line, we will carry out the large-scale marketing activities of "the dance, the beauty, the hundred night and the 2014 Fashion Shopping Festival". Guang Bai Hui will also launch a "limited amount of exploding online preemptive shopping" on this activity. During the period from 4 to 6 November, it can pick up the goods under the single line. In addition, during from November 8th to 16th, 12 shops in Guangzhou city will carry out 2014 Canton Fashion Shopping Festival simultaneously.

From October 30th to November 1st, Guangzhou friendship store will launch the first large-scale O2O event in China, WeChat. Just log on to Guangzhou friendship official WeChat to grab 50 yuan red envelopes, Guangzhou stores and friendship network Tesco can use, but also linked the "micro department store" new E-VIP card to send cosmetics travel suits; Tianhe City Department Store Tmall flagship store held "Yuan Bao, red packets" free to send activities.

In addition to taking the initiative to fight for the biggest margin, entity businesses are also offering free trial, encourage trial and try, free door-to-door service and other experiential marketing attacks on the "soft rib" of the electricity supplier.

It is reported that Modern department store The "double 11 shopping Carnival" launched a series of members to enjoy the experience services, such as members of multiple points, to shop etiquette, shopping guide collocation, free skin testing, jewelry free wash, free ironing and other details of the service, so that customers feel different intimate; Guang Bai Department Store tied up the "hundred night" three-dimensional party, fashion show, so that consumers can enjoy the multiple experience of eating and drinking; and Wanda Plaza and Giordano, Metersbonwe and other brand businesses, is shouting "do not wait for express, like things can bring home immediately" slogan.