Jingdong Released An Open Letter: Double 11 Has Become A Full Retail Industry Holiday.

On the afternoon of October 30th, today, Jingdong released an open letter to a letter to the national media partners, noting that 11.11 has become a holiday in the whole retail industry. Consumer Online shopping carnival. It is against the spirit of Internet openness that an electric business (or Alibaba) tries to take the holiday's lawful way as its own.

　　 JD.COM According to the letter, in the past two weeks, the major TV stations, radio stations, outdoor media and Internet media advertising personnel are all puzzled by the same thing. A business enterprise has sent a notice to the media that they should not publish promotional advertisements with the word "double eleven" for other e-commerce enterprises.

Jingdong in open letter China said that the business enterprise has always advocated openness and ecology, but tried to take the holiday as a "lawful" way. It even violated the spirit of the Internet and violated the principle of fair competition.

Some analysts said that the relationship between the matter and trademark is not large, which may be triggered by Jingdong's recent malicious advertising marketing aimed specifically at Alibaba. "Jingdong's video advertising content is directed against Ali attacks, suspected of unfair competition and infringement, and some media platforms refuse to accept. Jingdong is using the trademark to be bitter and relatively low-end business practices."

It is understood that as early as 2011, Alibaba group has already obtained the "double eleven" registered trademark (Registration Number: 1013647010136420), authorized by Alibaba group, Tmall has the exclusive right to "double eleven" trademark and is protected by law, and the use of any other person is a trademark infringement. (Shang Zi)

The following is the full text of the Jingdong open letter:

Members of the national media:

In the past two weeks, all the major television stations, radio stations, outdoor media and Internet media advertising staff are troubled by the same matter. An e-commerce company has sent a notice to the media. The wording strongly demands that the major media should not distribute the promotional advertisements with the word "double eleven" for other business enterprises.

The business enterprise claims that "double eleven" and other brands and retailers in recent years are actively participating in the promotion time / Festival is their registered trademark, and the "joint liability" is the reason why everyone is scared. Of course, follow-up advertising cooperation has become an important condition for its communication. It's not easy to be a media advertiser! I believe this is the first time that you have been in business for more than 10 years or even decades.

11.11 (I wonder if I can say "double eleven" now) has become a holiday in the whole retail industry, and also a carnival of online shopping for consumers. The electricity supplier enterprise has always advocated openness and ecology, but has tried to make this holiday a "legitimate" way, and even set up obstacles to media and e-commerce companies by coercion and coercion. This is contrary to the spirit of the open Internet and is contrary to the principle of fair competition. This kind of behavior by the name of the law and the practice of monopolizing the real estate actually limits the consumers' right to know, choose and participate, which damages the interests of consumers. Of course, the enterprise may not think so, nor care about it. It is estimated that it has become used to it.

We understand the feelings of the media partners in this matter, and thank you for your cooperation and understanding. We feel very sorry that a normal commercial behavior has swept everyone into the vortex.

We always support healthy and open competition and advocate serving consumers with their core competitiveness. As the leading supplier of the electricity supplier industry, Jingdong has launched a "hero post" for the 618 industries this year. We invite all our friends and colleagues to participate in the 618 online shopping Carnival and jointly bring benefits and benefits to consumers. Jingdong will open its mind in next year's and the next 618 anniversary marketing activities, sincerely invite friends and colleagues to participate in the competition, promote healthy development of the industry, bring together the best online shopping experience for consumers, and look forward to working closely with you to create a truly online shopping carnival that belongs to the whole industry and all consumers.

This brings

Wish you good luck!

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October 30, 2014