German Luxury MCM Settled In The Mixc, Zhengzhou

The German luxury brand MCM, the first store in Henan, is located in Wancheng, Zhengzhou, which is located in L128. It has been opened today (November 2nd). As a representative of Henan's high-end one-stop shopping center, Zhengzhou the Mixc follows the internationalization concept and high quality positioning of Shenzhen the Mixc, and brings together many luxury brands. Among them, the international brand shops such as Versace, Etro and Buberry, which are also located in L1, will also open in the first half of the year.

MCM brand Founded in 1976 in Munich, Germany, the founder is the Hollywood superstar Michael Cromer, who first started making leather products and produced over five hundred products including jewelry, watches, perfume, clothing, bags, and small leather goods.

MCM was acquired by Jin Shengzhu, a fashion retailing group founded by Sungjoo Group in 2005, and became a Korean brand, attacking young Asian middle class consumers. market 。 In an earlier interview, Jin Shengzhu revealed that the company was willing to accept capital injection from outside investors and plans to go public in two to three years.

It is already very popular in Korea, and the endorsement of Hallyu stars has also promoted the popularity of brands in China. MCM tourism retail director Nicolas Roptin has revealed that MCM is very popular everywhere in China. The expansion of the tourism retail business of the company is a good way to spread the brand. In the future, efforts will be made to develop the domestic second tier city market.

As of March 2014, MCM has 40 stores in mainland China, Hongkong, Macao and Taiwan. It is understood that the MCM plan will be in Beijing, Shanghai, China. Hong Kong Tianjin, Shenyang, Hangzhou, Wuxi, Nanjing and other major tourist cities have expanded 12 new stores. At present, MCM Wuhan's first store has also entered Wuhan International Plaza and opened its enclosure to open for business during the year.