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    German Shoe Clothing Retail Market Serious Weakness

    2014/11/5 14:47:00 28

    GermanyFootwearRetailMarket

    According to the latest figures from the German Federal Statistical Office, the retail sales in the country decreased by 2.9% in September this year, the lowest in 7 years.

    In September last year, the retail sales in the country increased by 2.9%.

    Although the forecast for the same period of this year has not been ideal, the actual situation has increased by 0.9% than expected.

    according to

    Germany

    The latest figures from the Federal Bureau of statistics show that in September this year, the retail sales in the country decreased by 2.9% compared with the previous month, the lowest in 7 years.

    In September last year, the retail sales in the country increased by 2.9%.

    Although the forecast for the same period of this year is not satisfactory, the actual situation is more serious than the expected negative growth rate of 0.9%.

    The mild temperature this autumn has affected the sale of winter clothing listed in the market, and the market for textiles, clothing, footwear and leather goods has been severely weakened, with a 5.7% negative growth.

    However, sales of drugs, supermarkets and department stores continued to increase by 5.4%.

    Labour force in the country

    market

    This year witnessed a boom in bank credit interest rates, wage increases and low inflation. These elements have become a new driving force for the prosperity of the consumer market.

    From 1 to August this year, the sales volume created by the whole industry increased by 1.8% over the same period last year.

    At present, 4300 people are employed in Germany. The employment rate has reached the highest level in the Federal Republic of Germany, and the wage increase of workers is higher than the price increase.

    But none of these elements has brought the continued prosperity of the retail market.

    The Ukraine crisis has created a sense of insecurity for consumers and is considered to be unsatisfactory in September.

    Reason

    The industry has thus reduced its annual sales performance expectations.

    After winter comes, especially during the Christmas season, there is a greater incentive. Sales growth is expected to reach 1.5% at the end of the year.

    If the retail sales continue to decline in the third quarter of this year, it will directly affect the German economic growth this year, and economic experts predict that there will be negative growth.

    The European economy continues to slump, and the unemployment rate in many EU countries remains high. At present, the EU's average unemployment rate is 11.5%.

    The recession also shows low inflation.

    Although euro area goods prices increased by 0.4% in October, they were far from the European Central Bank's 2% inflation expectations.

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