Home Textile Enterprises: Survive And Survive In The First Place

Compared with the gloomy textile industry, the spring of home textile industry seems to come earlier.

With the change of people's consumption habits, the rise of the electricity supplier channels, the traditional channel is facing the challenges before the airport.

Home textile enterprises have seen this point, and have made efforts to change e-commerce to survive.

After more than two years of adjustment, the textile industry seems to have left the "cold winter".

The three quarterly report shows that in the first three quarters of 2014, the company achieved operating income of 1 billion 880 million yuan, an increase of 9.13% over the same period last year, and net profit of 280 million yuan, an increase of 16.7% over the same period last year.

The company expects net profit change interval 0~20% in 2014.

Northeast Securities issued research report pointed out that this benefit from the company's active adjustment in the past two years, so that the pressure to join the channel has eased, the franchisee orders and pick-up have picked up.

In addition, two other three giants of the home textile industry, Meng Jie home textiles and

It also has a good performance.

As the company develops all channels,

Promotion and flexible and effective marketing methods, Meng Jie home textile in the first three quarters of the operating income of 985 million yuan, an increase of 5.99% over the same period, net profit 57 million 537 thousand and 300 yuan, an increase of 14.36% over the same period.

At the same time, the company expects net profit of 98 million 684 thousand and 300 ~1.18 billion yuan in 2014, an increase of 0~20% over the same period last year.

Benefiting from the rapid development of e-commerce business, fuanna realized its operating income of 1 billion 299 million yuan in the first three quarters, up 3.51% over the same period last year, and realized net profit of 244 million yuan, up 15.79% over the same period last year.

Fu Anna Hu Zhenchao told the media that before 2012, the home textile industry showed a rapid development. Since then, it has entered the adjustment period. The current adjustment is almost coming to an end, followed by a steady recovery.

Related links:

The three quarterly report released by Hai Lan's home recently shows that the company's revenue and net profit in the first three quarters increased by 70.5% and 83.57% respectively.

Among them, the third quarter single quarter revenue and net profit increased by 95.57% and 86.12% respectively.

Orient Securities released research report, Hai Lan home income growth mainly from channel expansion and store efficiency improvement.

According to its further analysis, the number of brand stores in Hai Lan's home market is expected to be around 3240 in the first three quarters, increasing by 353 compared with the beginning of the year. In addition to the rapid growth of the channel, the average sales area of the new shops in recent years is 230 square meters, much higher than the average 160 square meters of the old stores.

In addition, the company has also actively promoted the development of two in one, three in one store. As of the end of the three quarter, it is estimated that there are already more than 60 stores.

However, in the men's clothing industry in the depth of the adjustment period, not all men's clothing enterprises are like Hai Lan's home, the performance is not bad, more men's clothing companies are still deep in the mire of performance decline, struggling.

In the first three quarters of the first quarter, the operating income of the news birds rose to 2.82% yuan, increasing to 1 billion 595 million 900 thousand yuan, but net profit fell 18.89% to 126 million 900 thousand yuan.

The three quarter achieved 597 million yuan in revenue in the single quarter, up 16.04% over the same period last year, but net profit fell 20.02% to 59 million 720 thousand and 900 yuan.

With the increase of the retail outlets of the retail outlets, the growth of the terminal expenses and the continuous increase of the selling expense rate are the main reasons for the net profit decline.

At the same time, the increase in the handling of special sales products also reduced the gross profit margin of the company.

Business casual men's "faucet" business is even worse, and revenues and net profits are still in a "double slide" state.

1~9 realized revenue of 1 billion 495 million yuan, down 15.07% compared to the same period last year, and net profit was 307 million, down 27.99% compared to the same period last year.

The seven wolves also failed to escape. In the first three quarters, its operating income was 1 billion 731 million yuan, down 25.06% compared to the same period last year. Net profit was 228 million yuan, down 38.74% from the same period last year.

The card slave Road, which has been pursuing high-end boutique business routes, can be described as "miserable".

1~9 month actually revenue 491 million 700 thousand yuan, down 7.04% compared with the same period last year, net profit is only 12 million 366 thousand and 700 yuan, a sharp fall of 87.41% over the same period.

What is more surprising is that the third quarter single quarter performance loss, realized revenue 126 million 700 thousand yuan, down 18.03% compared with the same period last year, net profit loss -782.33 million yuan, a sharp fall of 167.24% over the same period.