15 Questions That Taobao Must Understand In Data Analysis

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The Xiaobian of the network introduces dry goods: 15 questions that Taobao must understand in data analysis.

First, how should we consider coping strategies when our baby search rankings are not good?

Seriously analyze the following reasons:

1, keywords are not selected, not suitable for baby weight;

2, baby has bad records.

3, baby Category attribute is wrong.

4, baby search conversion rate is low;

5, baby did not reach the shelf time.

Note: the ranking of a baby keyword needs to be observed in one or two cycles before reaching a conclusion.

Two, how should we consider coping strategies when there are no clicks?

Seriously analyze the following reasons:

1, keywords are not accurate, keywords and Babe do not match;

2, baby pick money problem, style buyers do not like;

3, baby pricing problem, pricing does not meet the psychological expectations of buyers;

4. The main graph is not attractive enough.

5, baby sales problems, baby sales are too low, credibility is not enough;

Note: it is exposing the problem that there is no clicking. It is not a bad thing, not to brush, but to seriously analyze the data and find the problem.

Three, how should we consider coping strategies if there are clicks and no pformation?

1, baby main map problem, the four main maps affect the conversion rate very much.

2, baby sales, sales are too low, there is still a lack of credibility.

3, baby evaluation problems, there are no corresponding explanations.

4, baby details page problem, written description did not touch the hearts of buyers;

Note: imagine yourself as a buyer, what is the buyer most like to see? What is the most concerned about?

Four, how should we consider how to deal with the drop in store flow?

1. According to the daily discharge

To see what changes have taken place in the month since the beginning of the month, from which day it began to decline? Is it continuing to drop or is it a day?

2, the source of traffic composition, look at the free flow, free access, paid traffic, Taobao station outside the trend of development for a month, see what kind of traffic problems?

3, the baby is visited by the rank, see, baby is visited details, see which baby's traffic problem?

4, if it is found that a certain or a few treasure search traffic problems, analysis of the changing trend of keywords, see what keywords are out of question?

5, take this keyword to Taobao index check, see if it is because of the Taobao market problem?

Five, how should we consider coping strategies when the store conversion falls?

1, data cube analysis of shops, look at the trend of the whole shop conversion rate?

2, baby sales details, which baby or which baby conversion rate is reduced, can be monthly, according to the week, according to the day?

3, the reasons for low conversion rate: the flow is not accurate, the baby is not attractive enough, the competitors are too strong, and the Taobao trend is not good.

Six, what are the most valuable functions of data magic?

1, keyword query in the whole network -- Establishing keyword database

2, market analysis when buyers come - buyers visit peak period

3, market analysis where buyers are - direct train area put

4, what treasure sells well: competitor analysis

Seven, what are the requirements of data cube ordering? What version do you usually use?

Sellers can order more than one drill, the standard version is enough, 30 yuan / month, you need to order a half year before you can use the function of Amoy words.

Eight. What version of quantum constant road do you use?

The standard package, that is, the free version, is enough for the initial free version.

Nine, how do we use quantum constant road to detect the health of a store?

Health is mainly seen in three ways.

1, the whole shop Alipay conversion rate, within 10%, the higher the better, data from the quantum Health Daily - core data analysis

2. Traffic accounts for more than 50% of free traffic. Data are derived from quantum promotion effect traffic source composition.

3, drainage baby, store drainage baby can not rely on only one, data from the quantum traffic analysis - Baby interview ranking;

Ten, how do we use quantum constant path to choose popular treasure?

The data comes from the quantum flow analysis - the baby is selected by the visiting rank to choose the baby who has been visited. At the same time, look at such a few indicators, the baby stays longer, the jump rate is low, such a baby can be cultivated.

Eleven. How to use data cube and quantum constant path when making headlines?

The data cube is used to find the title of the phrase. The quantum is used to detect the SEO effect and modify the title. In other words, the data cube is the phrase headline in the early stage of Taobao SEO, and the quantum is Taobao SEO's later optimization.

Twelve, how to optimize the upper and lower shelves with quantum constant data?

Quantum flow analysis - hourly flow analysis, this data is useful for the upper and lower shelves; because in the early days when we lay down the rack, the reference data came from the data cube and the E, after all, it is reference data, and there may be a miss visiting peak period. If there is a rush hour in the volume, and we do not have a key layout in the early stage, we need to pay attention to it.

Thirteen, what is the reference function of the price distribution in business?

This price is the original price, and the reference value to us is that we can refer to the price at which we announce the price.

Fourteen. What does each index mean in the quantum search flow diagnostic table?

1, the average search ranking: search the keywords, the average value of every search ranking of baby; for example, in the day of search dress, the baby accumulated 3 times, 100, 20, 30, respectively, and the average search rank was (100+20+30) /3=50;

2, show quantity: search the key word, the number of times the baby sees on the Taobao search results page.

3, click: search the key word, the number of times the baby hits on the Taobao search results page.

Click through rate: click ratio = click volume / display volume: enter the number of shops to search for the keywords.

There may be a gap between the number of hits and the number of entries. For example, because of the reason of the network speed, the page is not fully opened and is closed by the user.

4, the number of visitors: search the number of visitors visiting the shop.

There is a gap between the number of visitors and the number of times they enter the shop, because the same visitors will be re calculated during the selected time period.

Enter the depth of visit: search the number of visitors who visit the keyword store, the average number of visits per store.

5, hop loss rate: in the total number of entries that the keyword brings, only one page is visited and the number of visits left is accounted for.

6, the number of users: search the key word into the store, the day the baby photographed and completed the number of Alipay payment.

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Alipay paction number: search the key word into the store, the same day the baby captured and completed the Alipay payment of the total number of baby.

7, Alipay paction amount: search the key word into the store, the day photographed this treasure and completed the Alipay payment of the paction amount (including freight).

8, paction conversion rate: conversion rate = turnover number / number of visitors.

Fifteen, what is the difference between the index of traffic analysis and the search index of data cube?

The index in the flow analysis refers to the corresponding index obtained by data processing after the total amount of the keyword (or category) in a given time.

In order to protect business information, traffic analysis carried out systematic treatment of the data.