Who Is The Beneficiary Of The Five Trillion Sports Industry?

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Xiaobian of the network to introduce the analysis is: five trillion sports industry is currently benefiting from who?

"For US investors, of course, is a good thing, at least policy oriented investment hotspots, indicating that the local government can attach importance to the meaning of sports."

To mention sports industry investment, Zhu Jun, chairman of Polytron Technologies Inc, has endless stories.

The State Council recently issued several opinions of the State Council on accelerating the development of sports industry to promote sports consumption (hereinafter referred to as "opinions"). The opinions put forward that the social capital should be encouraged to enter the sports industry, the sports industry investment fund raised by social capital should be set up, the enterprise income tax should be levied on the sports enterprises recognized as high and new technology enterprises at a tax rate of 15%, the enterprises engaged in the cultural and sports industry should be assessed according to the 3% tax rate, and the People's Republic of China sports law should be revised.

The "opinion" has given the Chinese sports industry a huge imagination space: by 2025, the total scale of China's sports industry exceeded 5 trillion yuan, which has become an important force to promote the sustainable development of the economy and society.

sport industry

Great imagination.

"5 trillion of the imagination is very big."

Liu Deliang, general manager of Xinyuan Wen Zhi, a cultural industry investment consulting firm, said in an interview with the first Financial Daily reporters.

According to public figures, the scale of China's sports industry is about 313 billion 600 million yuan, accounting for 0.6% of GDP.

According to the experience of countries all over the world, when the per capita GDP exceeds 3000 dollars, the consumption of culture and leisure will increase rapidly.

According to other data, the average annual growth rate of China's sports industry in the past 5 years is 16%, much higher than the national economic growth rate.

In the United States on the earth, in 2004, the output value of the sports industry had reached 178 billion 600 million dollars, accounting for 4.37% of the gross national product, and it was one of the four pillar industries compared with oil, automobile and steel.

From the policy support for the development of sports industry, investors are also regarded as the best stage of development.

In 2010, the general office of the State Council issued the "guiding opinions on accelerating the development of sports industry", referring the sports industry to the height of the national strategic system and establishing its important position in the development of the national economy.

In 2011, the sports industry "12th Five-Year" plan issued by the State General Administration of sports for the first time clearly put forward a quantitative index: during 12th Five-Year, the added value of sports industry increased by an average annual rate of over 15%, to the end of 12th Five-Year and 2015, the added value of sports industry will exceed 400 billion yuan, accounting for more than 0.7% of GDP.

In addition, the number of employees will exceed 4 million, and the sports industry will become one of the important growth points of the national economy.

"The" opinion "will plan the total volume of sports industry in 2025 to 5 trillion yuan, which is nearly 30% relative to CAGR (compound annual growth rate).

Liu Deliang said.

According to incomplete statistics, the annual added value of the global sports industry is US $800 billion, of which the annual value added of sports industry in the United States reaches nearly $300 billion, and the EU is about 400000000000 euros, accounting for 3%~4% of GDP.

In contrast, China's sports industry accounted for only 0.6% of the total GDP scale in 2013, and the support potential for the national economy needs further development.

In 2025, 5 trillion of the industry's scale development goals opened up more than ten times of imagination for the domestic sports industry.

GDP ratio of sports industry in China

Internal structural imbalance

"From the theoretical analysis, the sports industry is developing rapidly as a beautiful upward curve, but the reality is actually very cruel, especially the internal structure of sports industry is not balanced."

An investor who has invested in sports industry for more than 10 years has told reporters.

In China's current sports industry structure, the low proportion of sports service industry has not changed much.

According to the data released by the State General Administration of sports, the proportion of added value of sports and related industries in 2007 was as follows: sports goods, clothing and footwear manufacturing and sales accounted for 70.985%, sporting goods, clothing and footwear sales accounted for 8.82%, while sports organization management activities and venue management activities were only 8.88%, sports training and intermediaries were even less, two plus 0.87%.

This is the only official data released by the government on sports and related industries. As for the development of 2013, although there is no statistical data, if the analysis of the earnings of listed companies is conducted, the proportion of sports service industry in a low proportion has not changed much.

Take sports concept stock 600158.SH as an example, its major shareholder is the State Sports General Administration sports fund management center.

In the 2009 annual report, the income of China sports industry from real estate is about 728 million yuan, and the sum of sports sports income and fitness service income is only 90 million yuan.

According to the 2013 earnings report, the company achieved operating income of 985 million yuan, down 6.14% from 1 billion 49 million yuan a year ago.

The decrease in operating income came mainly from the decrease in real estate related income. Sports related income increased from 393 million yuan in 2012 to 488 million yuan in 2013, an increase of 24.07%. The proportion of sports related income in all business income increased from 37.66% in 2012 to 49.80% in 2013, an increase of 12.14 percentage points, including sports venues management and operation income, leisure fitness income, lottery related income,

Facilities design and construction.

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But the foundation for the company's future performance is still the real estate business.

"This is understandable, because there are many problems in the sports service industry itself, first of all, the mechanism.

In this way, enterprises must become a business segment in the diversified development of enterprises, or an entertainment item on other industrial chains. For example, the content providers of tourism and cultural industries including sports operators such as hunting, even then, it is difficult to get the support of local governments.

The investors told our reporter.

The investor's investment in non mainstream sports is about 60 million yuan, hardly any profit.

"Fortunately, I have income in other sectors, which can fill this part of the losses".

According to the opinion, if the investor wants to control the cost, the sports items he runs is to be recognized as a sports enterprise of high and new technology enterprises, so that the enterprise income tax can be reduced at a rate of 15%. "Hi tech is beneficial to the enterprises of sports goods and equipment products. It is estimated that it will take time for us operators to enjoy such preferential policies."

This reporter learned that at present, some investors in the sports industry mostly invest in state sponsored projects, such as football, tennis, basketball, baseball and other projects, so that investment risks can be controlled.

"Such projects, the government's financial subsidies are very few, but also symbolic, our investment is half of the public welfare, half of the commercial real estate."

The investors told this reporter.

Who is the beneficiary now?

After the "opinions" came out, many people in the industry called for two key points. For the healthy development of the sports industry itself, it is necessary for the government departments to change their ideological concepts, and the core is to turn the role of managers into service-oriented roles.

In view of the fact that the sports industry itself is a consumer oriented industry, the relevant departments also speed up coordination with other departments, so that the sports industry can really return to the market. Secondly, it is necessary to introduce a series of supporting policies as soon as possible to promote the development of commercial events, to support enterprises and social organizations, and to promote the development of the national fitness.

For the former, many investors think it will take time.

Decentralization is a new type of government or service oriented government established by the Party Central Committee and the State Council. Its characteristics are service, not control of resources.

But it is not easy to change the current state. "

Many investors believe that.

In addition, the broadcasting right in the business mode involving the performance of events is also a matter of concern to everyone.

The right of television broadcasting is the financial backbone of the professional sports league, including non-profit organizations such as International Olympic Committee, which are the most important source of income.

If the development of professional sports in China does not allow the right of TV broadcasting to be released, and we can not let everyone find profits in the market, it is very difficult for professional sports league to develop greatly.

If there is no real change in the issue of mechanism and broadcasting rights, who is the real beneficiary of this opinion? When our reporter put forward such a problem, many investors think it is a real estate developer. The reason is very simple. At present, the important sports industry resources are mostly related to land production.

Football is another real estate competition.

In 2010, with Hengda group buying 100 million yuan to buy out the heavy move of all the shares of Guangzhou football club, the "football industry" with "real estate" as the main investor set off a climax.

According to the incomplete statistics of journalists, more than 10 of the 16 investment teams in China are mainly real estate business, and the rest are involved in the real estate sector.

Guangzhou Evergrande does not need to say that, as well as the Luneng group of Shandong Luneng, its main business is power and real estate; Beijing Guoan's CITIC Group, its business involves finance, real estate and energy.

The Chinese Super League is even interpreted by the media as the "real estate League".

"In fact, these other investors are not only involved in the real estate industry, they are mostly involved in many areas."

The investors said.

The second big basketball industry, behind the 17 CBA clubs, include real estate enterprises, iron and steel enterprises, banks and liquor enterprises. Among them, the real estate background or real estate related enterprises account for more than 1/3, and the famous ones are Xinjiang Guanghui and Guangdong Hongyuan.

Such heat has even touched some Real Estate Company in the US of New York to buy domestic football clubs.

The rising tennis industry, which is related to the construction of tennis schools and other related chain industries, is attracting the entry of developers.

A real estate developer in Fujian told reporters: "seeing the real estate business from an inherent perspective, that is a misunderstanding. Now it is diversified development.

The integration of culture, sports and tourism with real estate is also a challenge in itself, which is a long-term investment. "

Many investors believe that the introduction of the "opinion" will stimulate the development of sports industry at the market level.

"For example, the popularity of sports, some from the training of young people, some from the sports venues standardization construction development, these are very important."

One investor told reporters.

The sports industry market is not so big.

It is decided that if some sports events are universal and those who love them are not in place, they will not be able to talk about industrialization.

"Sports can only become a product of other industries."

Those people said.