Shan Shan Continues To Write The New Legend Of Hong Bang Tailor

Recently, Shanshan clothing has signed a strategic cooperation agreement with the British Royal top suit brand "Henry Bailey". The two sides will carry out all-round cooperation in technology, technology and cultural concept, which means that the latter will bring the former private customization to a whole new height.

"The continuous improvement of the economic level has brought about a qualitative change in people's lifestyles and consumption concepts, and consumer demand has become more individualized. Therefore, the prospect of the private custom garment market in China is very broad."

As a birthplace of China's "Hong Bang tailor", the Chinese fir has won the praise of the market and the industry for its brand new image, fashionable gold standard products and personalized advanced customization service. This time, Henry Baili will continue to write the new legend of "Hong Bang tailor".

"British" top custom brand

Men's tailoring originated in England more than 300 years ago. At that time, London's Saville Street (SavileRow) was tailored for the Royal custom uniforms, riding clothes, and then evolved into a formal suit. Now it is recognized as the world's best suit of hand sewn holy land. The dignitaries, rich businessmen and performing stars of all the countries in the world are represented by a suit made by Saville's top tailor shop.

And the earliest clothing of Shanshan, which is famous for its suit technology, has not only launched an original personalized woven fabric, but also established a cooperative relationship with top fabrics companies such as ErmenegildoZegna and CERRUTIDAL1881, but these are not satisfied by the fir.

As a result, there is a connection between Shanshan and Henry Bailey.

Henry Bailey, founded in 1875, is a successor of several hundred years of British custom history. It was first known for its hand-made British military uniform. It established the first high quality handmade suit tailor shop in Bristol, England, 44 Hao Tver Road, London. The hand-held history of 100 years has made Henry Baili's position in the British custom industry.

It is reported that Henry Bailey is currently one of the UK's top authority authorized members of the "TheGuildofMasterCraftsmen" and the "TheTailors" BenevolentInstitute (TBI).

British Princess Diana, Prince Charles, famous actor Idris Alba, famous soccer star Jermaine Diff, Robin Persie and other celebrities are Henry's guests.

In fact, the "red gang tailor" skills in modern Chinese history were first derived from the United Kingdom. These tailoring technicians flourished in Ningbo, Zhejiang, and then moved to Shanghai to make custom clothes for celebrities. While Shanshan came hand in hand with "Henry Bailey", it will also continue to write the new legend of "Hong Bang tailor".

The high-level introduction of clothing and the strategic cooperation between Shanshan and Henry Bailey will be divided into three stages. In the first stage, Henry Bailey will be the senior tailor consultant for the clothing of Shan Shan, the second stage is the senior training consultant, and the third stage will be the output of the customized process.

It is understood that the cooperation between Shan Shan and Henry Bailey has gone through a series of twists and turns. "During the period of more than a year, Henry has also been exposed to other well-known men's clothing enterprises in China. However, after the mutual visits and in-depth investigation with Shan Shan dress, the two sides finally came together", "Henry Bailey fully recognized the private custom and gold standard series products of Shanshan."

Both sides, in addition to mutual recognition of culture and ideas, are also out of common interest in the pformation of the domestic market, hoping to bring the best suit in the world to the consumers in China.

According to the analysis report of the 2013-2017 year Chinese clothing market, "with the gradual improvement of consumers' understanding of customization, the upgrading of consumption and the change of consumer demand will promote the upgrading of garment industry. Customization will become an inevitable trend in the development of brand clothing.

A few years ago, he said he appreciated the consumption power of Chinese people in a luxury store in London.

In his view, such a high-end group will accept their personalized service.

At last year's Ningbo international clothing festival, Henry Bailey's senior sewing master Andrew came to Ningbo to provide private custom service with a customized team serving the Royal noble. Although the price was over 20 thousand / set, it still received more than 20 orders in just two days.

It is revealed that the price of Charles's clothes is about 50 thousand yuan per set, and he usually customize one set every month.

According to Saville, the winner of the "silver scissors" award in the British street, Henry, Andrew, the head of Andrew, will give full support to the development of the custom business of Shanshan, and send the Royal top tailor team together with the clothing of Shan Shan to carry out accurate measurements for the VIP customers.

At the same time, real customization is not just a few simple physical data.

In the first half of this year, Shan Shan clothing has introduced a digital system including 3D clothing.

Using modern technology to assemble Henry Bailey's smooth cutting and exquisite handcraft skills, and after three fitting and careful stitching, the custom garments can be presented as artworks.

Transformation and pformation

Transformation and pformation

It is an important measure to deal with the changing situation of the industry.

In the spring and autumn new products ordering meeting held in September last year, Shan Shan clothing started to put forward a brand upgrading strategy, aiming at the business elite and changing the style of the product design, focusing on the suit series, incarnated the master of suits and tailoring, and presented the natural language as the core of the dress language.

Over the past 1 years, more than a few years of pformation and pformation, Shanshan brand pformation has achieved initial success in this year's 2015 spring and summer new product ordering.

The introduction of the private custom business revealed that 3 years ago, the company had noticed the change of market demand and tended to be individualized, focusing on the idea of "I consummate myself". "According to the development plan of the company's private custom business, it was implemented last year, and this year is a small test. It will be launched next year. This year, a total of 10 large flagship stores in Shanghai, Zhejiang, Jiangsu and Shandong have been opened to private custom areas."

Since this year, the clothing of Shanshan has been performing beautifully in private custom business.

In May 1st, Shanshan clothing was officially opened in the first private custom shop in Tianyi Plaza, Ningbo. As of now, it has provided tailor service for many kinds of customers in Ningbo, especially the newly married people.

It is reported that at the next stage, Shanshan clothing will launch a series of high-end activities around the custom business together with Henry Bailey, and jointly promote the British Royal noble gentleman culture. Through the nationwide tour series activities, not only will every customer of Shan Shan clothing experience the luxury quality of the British style and the fashion beyond suit, but also enjoy the honorable service of the gentlemen's club.

For the current series of reform measures, Luo Yefei, general manager of Shanshan clothing, frankly said that although the men's clothing market is sluggish, it can do well in Shanshan clothing, and practice self-improvement by innovating and changing mentality.

"Shanshan clothing business model is changing, including product design, sales channels, etc., 2015 will become a year of Shanshan clothing strength and breakthrough."