Children'S Clothing Shop Management Experience, Effective Management Needs Refinement.

As the extension of garment enterprises to the market terminals, whether they are direct stores or franchisees, the nature of their affiliation belongs to the retail industry. Therefore, understanding the historical process and current situation of the development of the retail industry is very instructive for positioning and carrying out the operation and management of the clothing store.

On the basis of introducing the above content of meticulous management, the first step is to review and sort out the clothing store operation management.

Industry trends and characteristics of clothing stores

As the extension of garment enterprises to the market terminals, whether they are direct stores or franchisees, the nature of their affiliation belongs to the retail industry. Therefore, understanding the historical process and current situation of the development of the retail industry is very instructive for positioning and carrying out the operation and management of the clothing store.

1. the development stage of clothing stores

Combined with the development of the industry, the development of clothing stores can be divided into three stages:

　 　 Retail stage

In the initial stage of development, that is, when the domestic market is still in the supply of tickets, clothing stores are engaged in purely retail work, that is, the sale of clothing in general. At this stage, clothes shop basically has no additional service contents, so long as operators can obtain clothing items through channels, they can achieve smooth sales.

　 Retail service industry stage

The development of children's wear shops can be described as "retail service industry" in the second stage. At this stage, the demand and content of service for children's clothing terminal have gradually emerged. To achieve good performance, clothing sales need not only independent shops, but also some arrangements, display and display of goods in shops.

　 Service retailing stage

With the continuous improvement of the market supply ability and the continuous enrichment of consumer products, nowadays children's clothing stores have developed to the third stage, that is, the retail stage of children's wear. Judging from the name of the stage, we can find that at this stage, the content of service has become one of the most important parts of the sale of children's clothing terminal.

2. changes in the degree of influence of "service" factors

It is easy to see from the development process of the above children's clothing industry that the services provided by the terminal sales process are gradually becoming the core and key of the performance improvement of children's clothing stores. To some extent, in the domestic market of the first tier cities, the demand for services enjoyed by the consumers is even more important than the children's clothing itself.

Along with the change of the characteristics of the industry, the operators and practitioners of clothing shops should jump out of the concept of "the most important clothing products" and turn to more attention to the service links and contents in the sales process; because this "invisible commodity" has begun to occupy a greater value in the minds of customers. Only by meeting the needs of customers for service can they bring more value to the clothing brands, products and shops themselves.

[case]

Experience and feelings of different service modes

In fact, even in the period of insufficient supply of planned economy, the difference in the form of service in terminal sales has been able to give customers a very different feeling. The following cases fully illustrate this point.

In the period of the supply of planned economy, a shopping mall had two experienced salesmen A and salesman B who had the same experience. B, a salesperson, is rated as the most popular salesperson every year, while another salesperson, A, has never won the award. After comparison, it is found that the two customers are different in their feelings. The difference is that the way of providing services is different.

Salesman A's practice is to scoop out the salt from the salt VAT and weigh it on the pallet, and then gradually ladle the excess salt from the tray. In this process, the customer has experienced a process of gradually decreasing from satisfactory salt to unsatisfactory.

The salesman B's practice is to scoop out a small amount of salt from the salt bowl and weigh it on the tray, then add salt to the customer's purchase quantity gradually. Although the amount of salt sold in the end is the same, it gives customers a completely different feeling of psychological satisfaction.