Who Should Pay For The 500 Thousand Yuan "Sky Shoe"?

As expected, CBA's "shoe order" has again been in turmoil.

With Sui ran injured, the cause was directed at wearing.

After Yi Jianlian and other players, micro-blog, after the fermentation, the competition of "sports shoes" has become more and more powerful.

If the controversy and punishment that had been generated before were all "money", then the CBA's "shoe orders" were even more unpopular because of the "injury".

Since the Chinese Basketball Association launched a strong CBA "shoe order" the year before last, whether or not the controversy of wearing a sponsorship shoe match has never stopped.

Many players, such as Ding Jinhui and Li Xuelin, were willing to "test the law", which resulted in a one hundred thousand yuan fine for the Basketball Association.

Of course, the basketball association also provides 8 franchise label shoes to the players every season, but each person has a "ransom fee" of up to 500 thousand. The quota is not too expensive to say, but even higher than the endorsement fee of competing shoes. Most players can only swallow the music except Yi Jianlian.

The Basketball Association set a lot of restrictions on a pair of shoes. In the final analysis, it is still a "money" word.

Li Ning Co has 4 hundred million sponsorship fees a year, and the CBA tournament is different from NBA, which is the main source of income from TV broadcasts, and can only be supported by sponsors.

The Basketball Association protects the interests of the sponsors, but the basketball association is "too smart". It also calculates the "shoes". The interests of the players must be trampled and ignored.

The Basketball Association's practice is different from that of the old society. However, perhaps it has not taken into account that the players are not the private property of the Basketball Association, and some basic rights and interests are not readily traded.

According to international practice, such as NBA, Premier League, Spanish League and other leagues, the right to trade and the right to choose shoes are reserved for players.

Whether uniform shoes or astronomical "ransom fees", there is no reasonable basis, otherwise, it is tantamount to the city management of violent law enforcement.

Unlike decorating equipment such as jerseys, socks and so on, players eat on their feet. The function of a pair of suitable shoes is particularly important.

CBA many players boycott the "shoe orders". On the one hand, maybe the shoes are not fit enough, and the sponsors are too late to correct them. In addition, even if the feet are suitable, some players will feel unhappy because they have lost their due business interests.

CBA is a quack. Shoes are just like weapons used by the martial arts people. Some people are good at making stick players like playing broadsword. They have to have eighteen weapons to make their debut.

If hard lets everyone throw darts to fight, is it not a guy who smashed people to eat?

Step by step, even if Sui ran injury is not due to sneakers, but after this storm, the image of sponsors Lining is also no good.

In addition, Lining 5 years 2 billion yuan big contract, how to allocate the money has not been made public.

The Basketball Association's simple and crude management mode, which is full of strong power, can withstand the test of the new wave of anti-corruption in the sports arena, and let us watch it.