Textile Enterprise Advantage Reorganization Fast Person Enters The Field Of Flying Weaving Shoes Step By Step

2012

Adidas launched its own flying shoes products after launching the flying weaving vamp and gradually using it on a variety of shoes.

With the cultivation of the two leading faucets on the market, the permeability of flying fabric upper is expected to gradually improve and become another major series of traditional shoe upper material such as cloth, leather, leather and so on.

Due to integration

The market demand for face sports shoes has not been released rapidly, and the cost of equipment replacement in shoemaking enterprises is relatively high. The shoemaking industry has not yet reached the stage of large area replacement of vamp machines, but the market has already begun to show signs.

Jinjiang golden phoenix flying fabric technology Co., Ltd. is one of them.

Recently Global

Net reporter dialogue Mr. Yang Chonghan, general manager of Jinjiang golden phoenix flying fabric and shoe upper Technology Co., Ltd. (hereinafter referred to as Yang), has a further understanding of Phoenix Phoenix and 3D flying weaving technology.

Global shoe net: can you give a brief introduction to the basic situation of Golden Phoenix?

General Yang: Jinjiang golden phoenix flying fabric technology Co., Ltd. is headquartered in Tongxiang, Zhejiang Province, mainly producing sweaters for many years.

The advent of the 3D knitted vamp machine has opened the way for the Golden Phoenix to enter the shoe industry.

Since 2012, Nike has been pushing to fly the upper part of its shoes, and a large number of members have set up a separate department to study the technology and production of flying fabric. After two years of research and development, the technology is very mature now.

Based on this, the company makes a decision to set up an office in Jinjiang, which is concentrated in the customer group, and provides a convenient window for customers to take sample and order.

In terms of shoe business, the company currently plays the main role of 3D flying fabric upper, while supporting the sale of second-hand German Stoll (STOLL) knitted vamp machine and a full range of calender.

Global shoe net: where is the advantage of Jin Phoenix in the market competition?

Yang: compared with other enterprises, we have inherent advantages in making 3D flying fabric upper.

As a former clothing enterprise, Golden Phoenix has rich experience in product R & D and compilation technology. At present, there are more than 200 vamp machines and more than 200 teams in Zhejiang headquarter company.

In terms of hardware, Golden Phoenix uses STOLL (stor) knitted vamp machine imported from Germany. The output is two times that of domestic machines, and the market price of this machine is about four hundred thousand.

Almost all the enterprises in the same industry use domestic equipment (the market price is seven and eighty thousand).

Global shoe net: how to solve the talent problem?

Mr. Yang: at headquarters in Zhejiang, we have quite a lot of skilled talents, and some of our officers will be assigned to Jinjiang.

On the other hand, we have entered into cooperation with some local universities, and the school will introduce excellent talents to us.

At that time, we will carry out professional training and assessment for them, and select more excellent talents from them.

Of course, we also welcome experienced talents in the industry to cooperate with us.

Global shoe net: what kind of difficulties are facing now?

Mr. Yang: we have equipment, technology, talents, everything, and only customers.

As a foreign enterprise, we are not familiar with our life. What we lack most is our customer resources.

Global shoe net: what are the planning and expectations of the company?

General Yang: to tell you the truth, the market competition is so great now that the wine is also afraid of the alley.

What we need most now is to let our customers know our existence, so promotion is a must.

I looked at the website of the world shoe net, and thought it was quite professional, hoping to widen the sales channel through this platform.

On the other hand, we also hope to establish contacts with local shoe manufacturers to achieve effective pformation of customer resources.

Global shoe net: what do you think of the market prospect of 3D flying fabric upper?

Yang: compared with the traditional vamp, the flying fabric molded upper is more environmentally-friendly, lighter, comfortable, efficient and convenient than the car stitched vamp.

Under the condition of mass production, the cost of the sneakers used in this technology is not lost to traditional technology. However, due to the high price and small sales, it is still in the product introduction period.

The market is in the breeding stage, and the permeability is expected to gradually improve.

With the improvement of the penetration of integral molded shoes, the vamp flat knitting machine is expected to gradually replace warp knitting machines in the future. In the future development, the company is expected to usher in a larger market than woolen sweater knitting machines.