Spinning The First Big Province To Achieve Gorgeous Pformation

More than 500 famous companies participated in the exhibition, 15 series of activities were brilliant, nearly 10000 professional visitors visited, showing the new style of Jiangsu textile and clothing brand, leading the new trend of Chinese textile and fashion, drawing the grand vision of "the first big province of textile and clothing" - Jiangsu's magnificent pformation from "textile province" to "textile province".

Traditional brands continue to upgrade

The combination of brand and fashion is the only way for pformation and development.

In recent years, our province has adhered to the theme of "brand Jiangsu and fashionable Jiangsu", and has cultivated a large number of excellent brands.

At present, Jiangsu's textile and garment industry has won 1 Chinese industrial awards, 2 world famous brands in China, more than 50 famous brands in China, more than 40 famous Chinese trademarks, more than 300 famous brand names in Jiangsu, and 1/4 famous brands in China. The output value of China's famous brand has exceeded one trillion yuan in successive 4 years, and has been consistently the first in China.

These have become Jiangsu's trademark strategy and brand building process.

Jiangsu textile and apparel brand strategy has been implemented for many years, showing a gratifying situation that traditional brands are constantly upgrading, new vitality, and new brands constantly emerging, growing rapidly and rising.

In this year's sixteenth Jiangsu international clothing festival and Expo, Bosideng, sun, Hengli, red beans, Yalu, Sheng Hong, black peony and other traditional brands, with the spring and summer of 2015, the latest design products have appeared.

Bosideng shows the latest autumn winter dress, which has consistently adhered to the exquisite craftsmanship and excellent quality. It combines the simplicity with the classics, showing the value proposition of "quality and quality".

It is understood that Bosideng has won the title of "China's world famous brand", "National Quality Award" and "China Industry Award". It is speeding up the development of new fields such as men's clothing, and setting up European headquarters and flagship stores in London, while firmly holding the "down seat" of the national down jacket, and promoting the development of brand internationalization.

The red bean group and the Dong Du textile group were identified by the Ministry of industry this year as the quality benchmarking enterprises of the national industrial enterprises.

The red bean group has won the title of "China famous brand", "China famous trademark" and "state inspection free product".

Around the big brand of "red bean", men's clothing, home furnishing, textile and other plates were formed, which enhanced the cluster effect of the brand.

Aldun continues the concept of "fast fashion". It displays the latest autumn and winter men's wear at the clothing festival, and introduces a unique business model to make the business card of "China's first fast fashion brand focus construction demonstration base" brighter.

In 2014, Alton was named "the Tenth China".

Brand annual award potential award.

Suzhou Qun Hong displays two high-end men's clothing brands, Franni Chiara and Nguio, and the Soviet Union Group Launches the brand of Ai Chijano's women's clothing. Datang Textile Science and technology focuses on YAGE's professional suit and school uniform series.

Regional cluster brand is also concerned.

After being declared and evaluated by various experts, the Yancheng City Provincial Textile and dyeing industry park and Haian county are awarded the title of "Jiangsu textile and garment cross river development industrial base" by the provincial Commission of letters and the Provincial Textile Industry Association. They are awarded Sheyang Sheyang's China down town Jiangsu down products center, Changshu Tianhong garment city - Jiangsu wool and cashmere wholesale base for women's clothing, Jiangsu Yip yuan Garments Co., Ltd., Jiangsu Xinhua Weiye Co., Ltd., and Yin Jingyang Group Co., Ltd. -- the name of the brand processing cooperation base.

At the same time, the town of Ping Wang, Taoyuan town and Rudong County in Wujiang district were selected as the experimental units of Jiangsu textile and garment industrial cluster, Wujiang seven cities, Sheyang counties and Shuyang counties were selected as the national textile industrial cluster experimental units.

Boosting industrial pformation and upgrading

Textile and garment industry, as an important member of Jiangsu's traditional dominant industries and industrial economy, is the epitome of the pformation and upgrading of Jiangsu's economic industry.

The scale of the textile and garment industry in Jiangsu is large enough. It is the only way to achieve industrial upgrading through structural adjustment.

The implementation of trademark strategy and brand building is the concentrated expression of the upgraded version of the textile and garment industry.

Under such circumstances, Jiangsu enterprises have implemented brand strategy and established their own brands. At the same time, they have actively created six new advantages of efficiency, quality, brand, fashion, talent and environment, and achieved pformation and upgrading with Jiangsu's unique attitude.

Yu Bing, President of the Jiangsu apparel industry association, said: "although Jiangsu is a large clothing Province, there are still a handful of Jiangsu brands that appeal to the international apparel market.

To this end, the Jiangsu clothing association has focused its efforts on strengthening internal strength, focusing on guiding the growth of large enterprises supporting and promoting the garment industry in the whole province, paying close attention to brand building, leading the development of garment industry in Jiangsu and even the whole country by brand, and constantly promoting the upgrading process of the entire garment industry.

According to its industrial characteristics, Jiangsu garment enterprises focus on brand development, product design, economies of scale, precision manufacturing, supply chain and marketing channels, and so on, and promote the pformation and upgrading of enterprises, forming a group of brand enterprises with long competitiveness both at home and abroad.

Focusing on the two ends of the industry chain, from Haisang group, which started by township enterprises, with the help of modern logistics, big data and other means of information, from traditional clothing production to logistics, brand making, design and sales, the brand of "Hai Lan Jia" is built up.

Compared with the traditional development mode, Hai Lan created the present benefits only by using 1/40's land resources, 1/20's human resources and 1/20's electricity consumption.

At present, Hai Lan group is developing towards 100 billion enterprise goals.

In addition to the technical level, enterprises also focus on management, marketing and other all-round innovation.

Hengli Group's independent development of the "Hengli cloud service platform", customer scanning two-dimensional code can be installed on mobile phones, tablet computers, real-time query product quotation, purchase orders, payment of goods, tracking orders, the application of more than 1 customers.

In 2013, group marketing expenses saved 300 million yuan over the same period, and the efficiency of marketers increased by more than 200%.

In the list of "500 competitiveness of China's textile and garment enterprises in 2012-2013" released by China Textile Industry Federation, 117 enterprises in Jiangsu were selected.

Among them, Hengli Group, sunshine group, and Hong Kong Group are among the top ten. Hengli Group is the top.

Not long ago, the Jiangsu Provincial Bureau of statistics and the Provincial Bureau of statistics released the 2013 126 industrial enterprises (Group) of over 10 billion yuan in the year of 2000, accounting for 10 of the textile and garment enterprises.

From the operating income, Hengli Group, Hai Lan group and Bosideng group maintained an increase of more than 20%.

Many famous brand names have already taken up half of Jiangsu's textile and garment industry.

In the future, Jiangsu will continue to strengthen the cultivation of its own brand in textile and garment industry, enhance brand research and design and management capabilities, promote the brand building of the whole industry chain, and achieve win-win pformation and upgrading of enterprises and brand.