Operation Analysis Of Home Textile Industry In January 2014 ~8 Months

Smooth operation of industry, quality and efficiency improvement

In January this year, ~8 months, the domestic textile industry was running relatively smoothly. The statistics of the home textile industry of 1803 Enterprises above Designated Size reached 154 billion 660 million yuan, an increase of 6.9% over the same period last year. The growth rate was flat compared with the same period last year. The total realized profit was 8 billion 280 million yuan, an increase of 12.6% over the same period last year, an increase of 4.4 percentage points over last year. The profit margin was 5.03%, an increase of 0.25 percentage points over the same period last year, and the industry efficiency and quality improved further.

The total profit growth of the industry is higher than that of the main industry, and the profit margin of enterprises is increasing. This shows that the development of home textile enterprises is not to sacrifice profits for gaining market share.

Investment is progressing smoothly.

In January ~8, the Statistics Bureau of the National Bureau of statistics showed that 1803 Enterprises above Designated Size in the home textile industry actually invested 40 billion 390 million yuan, an increase of 33.9% over the same period last year.

Among them, the real investment situation of bedding enterprises is the best; towel enterprises are the second; curtain fabric enterprises actually achieve the slowest investment growth.

The number of new construction projects was 653, an increase of 20.7% over the same period, of which the number of newly started projects of curtain fabric enterprises increased most rapidly, and that of towel enterprises followed by a decrease in the number of newly started projects.

According to China Customs statistics, ~8 month January this year

The cumulative export volume of US $26 billion 920 million increased by 6.2% over the same period last year, down 2.5 percentage points from the same period last year.

The number of exports increased by 5.2% over the same period last year, while export prices increased by 1% over the same period last year. The growth of export volume was mainly driven by the volume of exports.

Compared with last year, the main export market is stable this year.

In January ~8, China exported $12 billion 940 million to the three major countries and regions of the United States, the European Union and Japan, an increase of 5.3% over the same period last year, and the growth rate was 2.3 percentage points higher than that of the same period last year.

From the three big markets, China's home textiles exports to the United States increased by 2.7% over the same period last year, 13.3% higher than the EU's year-on-year, and 1.2% against Japan's exports.

In January this year, ~8 exported 13 billion 990 million US dollars to other countries and regions outside the three largest markets, an increase of 7.1% over the same period last year. The growth rate dropped by 8.6 percentage points compared with the same period last year.

Does this mean that there is a bottleneck or "ceiling effect" in the growth of emerging markets?

In addition, Russia's trade with Russia has been greatly affected by the sanctions imposed by the United States and the European Union this year. According to the audience data statistics of the China International Home Textile Exhibition held in Shanghai in August this year, one is that the number of Russian guests has been reduced compared with that of last year. The two is that Russia's Ross payment is blocked, and if it can be used in trade, the RMB settlement will be improved.

Judging from the classification of export products, most of the categories remained stable, while towel products decreased rapidly.

According to statistics, the largest proportion of exports is bedding and cloth products, which are 8 billion 300 million US dollars and 5 billion 600 million US dollars respectively.

The fastest growth of exports was carpet products, an increase of 24.8% over the same period last year.

Towel exports of $2 billion, down 8.2% compared with the same period, of which bath towels maintained a 3.14% growth, but the export of toilet towels and kitchenware towels dropped 15.8% compared to the same period last year.

The reason for this is that the number of India products entering the towel Market in Japan has increased this year. In addition, some Japanese enterprises have moved their factories to Southeast Asia, which also affects the export of basic towel products in China. This shows that the simple products are facing more and more competitive pressure. Moreover, compared with the East Asian countries, the advantages of the domestic textile industry in terms of raw materials and labor cost are gradually losing.

In terms of sales channels for home textile products, the home textile industry grew rapidly in the ~6 months of January this year.

Among them, the sales of bed products in department stores decreased by 4.8%, and the sales of towels dropped by 5%.

In January ~8, the sales of bed products in department stores decreased by 4.1%, and the sales of towels dropped by 5%. These data can reflect the sales problems of home textiles in traditional channels to a certain extent.

In addition, the domestic sale of home textiles, especially the domestic market of cloth industry, is also frustrated because of the fall of China's real estate market.

Although towels, bedding and other industries are facing great challenges in the traditional channels of domestic sales, their online sales are increasing rapidly.

From the semi annual report of 2 home textile listed companies, online sales have increased by 75%.

From the sales data of the 8 main business platforms, the sales volume of home textile products increased by 49% in January ~8 months.

According to this trend, if the annual sales growth is around 40%, it is estimated that the sales volume of home textile products will reach 80 billion yuan this year.

Compared with the previous two years, online sales increased by about 30 billion yuan a year.