Han Style Clothing Sprint Billion Industry

"The average export price per garment for Han style clothing is only 1.4 US dollars, compared with the national average of 10.6 dollars."

"Han style clothing currently has less than 10% market share in Wuhan".

Always faced with the dilemma of not doing enough.

Yesterday, the third Wuhan International

Zhou Zhong FA fashion masters class opening ceremony and Summit Forum was held in Han Dynasty.

From the domestic and French fashion industry experts, as well as representatives of Han style clothing enterprises, to analyze Han school together.

In the light of the present situation and problems, we put forward proposals to revitalize Han style clothing and sprint 100 billion industries.

Home market share is only 10%

Speaking of "Han style clothing", more refers to "Han style mature women's clothing".

In the 90s of last century, "Han style clothing" prevailed for a time, and many Han style clothing occupied the main venues of the shopping malls. Wuhan shopping malls and Wuhan square opened up a specialized Han style clothing city.

A group of Han style clothing brands such as Tai He, red man, and "Le Mei" are well known all over the country.

According to Li Qunbao, Secretary General of Wuhan clothing trade association, the market share of Han style clothing in Wuhan was 60%-70%.

Today, most of the Han style clothing is sold out of the market because of poor sales, and only a few brands can be seen in a few shopping malls.

A lot of clothing is sold to the northeast, northwest and other places of the three or four line cities.

"Local sales in Wuhan account for only about 10% of Han style clothing, and less than 10% of the local market share."

Roadside stalls are hard to sell well.

Why are Han style clothes difficult to be strong? Several participants in the Han style clothing company attended the same discussion. Han style clothing was mainly sold through wholesale in recent years, although sales were considerable, but profits were slim.

Lack of retail outlets, on the one hand, the initiative in the agent, on the other hand, the feeling of consumer demand is not directly affect the grasp and innovation of the market.

According to Feng Dehu, vice president of China clothing association, Hubei ranked the eighth in terms of clothing output, and exports ranked fourteenth in the country. However, the average unit price of Hubei's exports was 1.4 dollars, while the national average price was 10.6 dollars.

"If you put it on the road and sell it, good products will not be sold," said Wang Jianping, vice president of the Wuhan clothing trade association.

Han factory is an attempt, but this road is not easy to go and needs government support.

20 million annual financial support

Han style clothing is not only on the low end of the industrial chain in production and operation, but also makes hard money.

And lack of talent and climate in creativity and design.

The government and enterprises have realized that the corresponding creative value should be injected into clothing production, and clothing enterprises can be promoted by building fashion capital.

It is understood that the Wuhan municipal government issued the document for the first time in three years and issued support for the development of the clothing industry. Starting next year, it will support 20 million yuan to support the development of the garment industry every year, strive to achieve 100 billion yuan in 2019, and plan to build 3000 yuan of Wuhan costumes in Huangpi district.