Yintai Group Announces Group Celebration And China Shopping Festival O2O Play Secret

Last year, Yintai business and Tmall After successful cooperation, this year, Yintai group will further intensify cooperation with Alibaba to create a Chinese online shopping festival with online and offline integration.

In November 7th, Yintai group announced the group celebration and China Shopping Festival O2O play, with "Pan channel, platform and entertainment" for consumers to create new shopping experience and the lowest purchase throughout the year. "Yintai business group has set up nine broad channels to facilitate customers to purchase at any time and anywhere, in Yintai network, Tmall boutique, Tmall O2O store, mobile Taobao's love shopping and O2O branch, MINI silver, store WeChat public accounts, Xiao Dian and Yin Taibao." Sun Jianfeng, assistant general manager of marketing department of Yintai commercial group, said to reporters such as Lian Shang net.

Get through the mobile phone Taobao, Tmall online and offline interaction

At that time, Yintai national 49 stores, Yintai network and TaoBao Juhuasuan platform will carry out O2O linkage, Juhuasuan set up Yintai District, Yintai stores display Juhuasuan Yintai area, wireless terminals will also be synchronized display, offline offline interactive experience, forming a closed loop of shopping.

On November 6th, -11, 8, Ali will set up Yintai district on Taobao Juhuasuan's famous product page, while Yintai national IM store, Hangzhou West Lake Cultural Plaza, Hangzhou lakeside IN77, Hangzhou Yintai City, Yiwu Yimei, Jinhua Yintai City, Chaoyang Joy City will display some of the products in Yintai District, users can experience products on the spot, and can be paid online by scanning the two-dimensional code online, the payment can be successful, and on-site purchase can be realized, and online shopping can be driven by offline experience.

Starting in November 1st, more than 30 stores and IM stores in Yintai City, Hangzhou will launch the privilege of membership. Sweep the two-dimensional code to get 100 yuan voucher, which can be used in Tmall's flagship store on the day of double 11.

Further cooperation with Taobao mobile will be launched. The mobile Taobao APP double eleven main venue drop-down part shows that the goods are all under the line of Yintai solid store goods, online order, store delivery, really reached the store merchandise information and store merchandise networking; double eleven sub session of the shopping malls, a huge part of the sale, Yintai store discount coupons, online order, offline use.

"Online and offline is not a confrontation, but not a substitute. Integration, sharing and win-win situation are the weathervane of business." Yintai business CEO Daniel Chan said.

First, Yintai Bao issued "eat, drink and play".

"Yintai Bao" is a joint venture of Yintai business. Alipay Wallet First, the virtual membership card, with the help of Alipay wallet, first links all the membership cards for the first time. Taking China's Shopping Festival as an opportunity, Yintai Bao will give consumers different O2O shopping experience. It is reported that from March this year, so far, Yintai Bao has 800 million users, the eleven golden week paid only by mobile phone consumption reached 9 million 600 thousand.

In order to welcome Yintai group celebration and China Shopping Festival to come, on November 6th -10, Yintai Bao issued 30 yuan yuan award to all users, and the new card user rewarded 30 yuan treasure. During the -11 January 8th, Yin Taibao users will be able to participate in the raffle with the payment of "Yintai Bao" or "Alipay", and all the participating sweepstakes will receive a bonus ranging from 50~4999 yuan. To this end, the total cost will reach millions.

Yintai Bao's exclusive store privileges and mobile phone Taobao electronic coupons enable Yintai members to advance the booking of Yintai's beer and skittles, and pick up clothes, dry cleaning and other services. During the Chinese Shopping Festival, Yintai Bao will launch a $1 drink and fun coupon at the O2O panning venue, snapping up 50 yuan, buying tickets and buying 1000 yuan coupons for China Shopping Festival.

Under the entertainment and socialized consumption culture, the online fashion social brand campaign has been launched to form a topic and pass the fashion attitude of Yintai through fashion leaders. At present, Shang Wenjie, Hailu Qin, Liu Tao and fourteen uncle four stars have launched a thematic event in micro-blog as "as before, what is the meaning?", Yintai & sina will join hands with Myolie Wu to take the "Yintai 16th" theme of "what is the same as before," and collect 100 DA cafes from the society.

"Private order" is the most suitable brand offer for members.

Yintai business is committed to building "big data driven consumer solutions provider". The data-processing of business processes and the association of multiple data are the foundation of big data. Private customization and Data-Construction of Yintai city in Western Hangzhou are important achievements in data analysis and application, showing the rudiments of new business models.

Private ordering is a data marketing tool for a physical store. The source data are analyzed and processed by data model, and each member is painted according to the attributes of loyalty, price sensitivity and preference. Put the member portrait and the brand pool into the accurate marketing model to process, find the most suitable brand coupons for the members, and notify the members to check the private custom bills.

According to statistics, the conversion rate of private orders to customers is as high as 33%, and the percentage of sales promotion of active members reaches 20%. Sun Jianfeng emphasized to reporters such as Lian Shang net. The emergence of private customization overturned traditional marketing activities, from 1 to 1 in the form of inclusive marketing activities to 2 in the 1 personalized precision marketing.

So far, Yintai business has formed nine big channel carriers, such as Yintai network, Tmall boutique, Tmall O2O store, mobile Taobao's "go shopping" and O2O sub field, MINI silver, store WeChat public accounts, Xiaodian, Yin Taibao and other nine channels, take customers first, go hand in hand, and explore "Okay to Okay" business new mode.

Using big data to open the "city of wisdom"

The use of big data in stores is quietly proceeding. Take Yintai City, west of Hangzhou city as an example, as Yintai business has the largest volume and the most fullest shopping center, Yintai City, Hangzhou City, fully excavates its own stores and Alibaba, and fully opens the "city of wisdom" for Yintai's 16 year old birthday.

There are 4 aspects to the use of "wisdom city". Concerned about the official WeChat of Yintai city in Hangzhou, according to the parking number, when WeChat leaves the location, the system will automatically plan the route for customer navigation. The same function can also be used to find the navigation between brand shops and shops.

Yintai City West of its 2300 parking spaces, is currently the largest parking garage in Hangzhou. Recently, with Alipay wallet to cooperate, the implementation of "intelligent parking" payment function, car owners parking payment as long as the Alipay wallet sweep, you can use mobile phones anywhere in the mall to complete the payment, do not need to find a fixed post, no queuing, no need to change, but also enjoy a variety of consumer remission, membership card relief. Compared with traditional parking lots, the efficiency of vehicle access can be increased by more than 6 times.

At the beginning of this year, Yintai city was the first large MALL project to cooperate. At present, more than 60 Yintai restaurants and more than 85% of them have joined the ranks. During the Chinese Shopping Festival, the two sides will jointly carry out large-scale catering half price, million red envelopes and signboard dishes.

IBeacon is an accurate micro positioning technology based on Low Power Bluetooth technology. Now it has completed hardware installation in Yintai city. In the future, when customers enter the Bluetooth signal range, they can receive the latest activity information according to the demand orientation, and guide customers to find the brand information and shops they care about.