• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Store Management Skills: How Can A Store Manager Plan Commodity Prices?

    2014/11/8 10:39:00 48

    StoresManagement SkillsCommodity Prices

    We will often encounter this kind of situation. Store owners like to copy prices from competitors' stores, and once they find other people's prices are higher than their own stores, they will find the best excuse and excuse for their sales decline, and ask relevant departments to reduce the price of goods, or even blindly follow the price.

    But the shopkeeper seldom thinks, why is the price lower than me? Or do I have a lower price than others? How can I display and publicize the low price goods to the customers?

    I think price is not the price of time, but the price of time.

    Regular and regular selection of sensitive commodities or specific commodities, at least 3 months of multiple price adjustment and tracking (in fact, each time the price reduction products, each is a good price test), in the implementation of their own price strategy at the same time to study competitors' price strategy (about the price strategy, will be described in the future space).

    I study price changes, and the analysis tool used is price elasticity.

    Price elasticity, also known as sensitivity coefficient, can be divided into sales sensitivity coefficient, sales sensitivity coefficient, gross margin sensitivity coefficient and so on, and its essence is basically the same.

    The sales sensitivity coefficient is only shown here.

    When price elasticity is less than -1, sales growth exceeds the rate of price decline, which is called sensitive commodity. The greater the negative value, the more sensitive; when price elasticity is between -1 and 0, sales increase, but the amplitude is lower than the price decline, which is called insensitive commodity. When price elasticity is greater than 0, the price decreases, and sales decrease, which is called negative sensitive commodity.

    Anyone who has learned economics knows the law of diminishing marginal utility. It is still effective in price analysis. When we reduce the price to a certain extent, its marginal utility will tend to be 0. At this point, the price reduction will not stimulate sales.

    The negative price reduction of suicide is another matter.

    Similarly, we can use price elasticity to study the price reduction space of commodities, and also can be used to study the rising space. The reason is the same, but in essence, the negative sensitive commodities can be appropriately raised.

    While studying their own price changes, we also study the price elasticity based on the price changes of competitors by continuously collecting the DM of competitors.

    That is, in the formula of price elasticity, the price of the base period and the comparative period is determined by the price changes of competitors.

    Sales are still our own sales.

    So we can get the price impact of competitors on our sales.

    After accumulating, we have enough.

    Data volume

    Sensitive database.

    Then we see that prices have goals, directions and means.

    1. when we look at ourselves, we can know more clearly which commodities can raise the selling price, which commodity should lower the selling price and how much the adjustment should be.

    2. we are

    Promotion

    When choosing products, we have the basis. We can choose different combinations of commodities according to the goal of promotion. When we estimate the sales volume, we will be relatively accurate, avoiding the shortage of stocking or a large number of returns after the schedule.

    3., when we look at our competitors and face competition, we can choose to move the enemy, or choose to take the initiative to avoid blind prices.

    Actually, a lot has been done.

    Price

    After the elastic analysis, we will find that the price of each commodity will not be affected by the price of the competitor, which is usually not higher than 40%.

    Sometimes, some places do not even exceed 10%.

    So, our store owners do not have to shout loudly to the purchasing department every time they start their schedule. They shout loudly to the purchasing department: "why can't we sell that price?" or, if our shopkees can point to a certain commodity, tell our purchasing department: "if this product can be sold at this price, then we can guarantee how much sales or sales can be achieved!" and finally realized our prediction, then we will get more and more support from purchasing trust and purchasing. Then what is the so-called "camp mining contradiction"?

    • Related reading

    Experts Summarize The Four Key Points Of Clothing Store Decoration

    Management treasure
    |
    2014/11/7 14:07:00
    12

    Eight Attention To Clothing Purchase, Reduce Purchase Cost

    Management treasure
    |
    2014/11/6 17:19:00
    2

    What Should A Shop Owner Do To Prevent Burglary?

    Management treasure
    |
    2014/11/5 16:13:00
    36

    What Should The Operator Pay Attention To In The Specific Purchase Link?

    Management treasure
    |
    2014/11/4 11:24:00
    37

    How To Choose A "Cheap, High-Quality" Treasure Shop?

    Management treasure
    |
    2014/11/3 16:58:00
    6
    Read the next article

    What Qualities Should Managers Do Well?

    The manager is the core of the whole operation process and plays a vital role. For a clothing store, the quality of the manager determines the operation of the shop to a certain extent. So what qualities should we have before becoming an excellent manager? Let's tell you Xiaobian.

    主站蜘蛛池模板: 可以免费看黄的网站| 国产精品天天在线午夜更新| 亚洲国产欧洲综合997久久| 黄瓜视频在线观看| 快播电影网日韩新片| 亚洲国产成人精品无码区花野真一 | 五月婷婷婷婷婷| 经典国产一级毛片| 国产精品美女一区二区三区| 久久久久久AV无码免费网站下载| 爆乳女仆高潮在线观看| 国产成人AV一区二区三区无码| 一级毛片**免费看试看20分钟| 草莓视频色版在线观看| 夜夜爽夜夜叫夜夜高潮漏水| 久久精品中文字幕| 精品久久久久不卡无毒| 国产深夜福利在线观看网站| 一区二区中文字幕在线观看| 欧美a级毛欧美1级a大片免费播放| 可以看的黄色国产毛片在线电影| 18videosex性加拿大| 成人毛片免费在线观看| 亚洲国产一成人久久精品| 精品精品国产自在香蕉网| 国产精品一区二区三| 一本大道一卡二大卡三卡免费| 最近最新中文字幕完整版免费高清 | 青青国产精品视频| 国模吧双双大尺度炮交gogo| 久久91综合国产91久久精品| 欧美成a人免费观看| 北岛玲在线一区二区| 99精品众筹模特私拍在线| 天堂mv在线看中文字幕| 久久久久国产免费| 欧美日韩小视频| 再深点灬舒服灬太大了爽| 黄网站色成年片大免费高清| 在线无码视频观看草草视频| 久久99久久99精品免观看不卡|