Timberland Tire, Meaning To Create Sole Renewable Production Chain.

TIMBERLAND wants to make tires. Is this outdoor lifestyle brand going to enter the tire industry? In fact, it is not. The reason why Timberland is doing this is to create a renewable bottoms production chain.

A few days ago, Timberland announced cooperation with American tire manufacturers and distributors Omni United to create Timberland and Radar Tires. brand Joint tyres. The tire will be the world's first tire production line specially designed for renewable bottoms. In other words, these tires will be rebuilt into the Timberland outsole after the tire mission is fulfilled.

Timberland joint tire will be unveiled for the first time at the American professional equipment exhibition (November 4th). Its launch has become a new standard for the sustainable innovation of the tire industry, and has also provided a new way of cooperation for the outdoor industry.

The idea of Timberland and Omni United recycling the tires for soles began 3 years ago. Tire and shoemaking industry are the largest consumption industries of sandwich rubber. Most of the tires in the market have lifecycle. What has been done after discarded tire has always been the focus of research in the industry. From the point of view of ecological environment, the treated tyre has brought another challenge. Timberland tire is based on this consideration, a brand new tire innovation mode: sustainable development, from tires to soles, to create a new type of tire. life Cycle.

The Timberland tire will be positioned in the high-end market with superior performance and safety. The tire will be produced in the United States (using domestic and imported materials), and its rubber formula is suitable for the recycling of Timberland soles after the end of service life, rather than the production of fuel like before or the end of landfill.

To create a tire and shoe recycling system, Timberland and Omni United create the chain of production and marketing of tire returns to ensure that Timberland tires can directly enter the designated recycling manufacturers in North America after the expiration of their life expectancy, and then start the second round of life cycle - production into shoe sole. among The key steps include:

Timberland tire retailers will reclaim worn old tyres after consumers buy new tires.

Omni United works with Liberty tire recycling company to pick up Timberland tires in its recycling system.

The recovered Timberland tyres will be shipped directly to the North American tire recycling plant, where they are recycled into granular rubber.

The regenerated granular rubber will be further processed into rubber sheets and shipped to the Timberland bottoms manufacturer.

These rubbers will be mixed with Timberland's compound. These compounds meet the stringent quality and performance standards of the company and strict compliance standards.

Timberland tire products will be trial sold on designated retailers and online platforms in the spring of 2015. Its initial products include 3 main categories: off-road vehicle tyres (listed in April 2015), A/T (trucks and large off-road vehicles, July 2015) and tire series specially designed for family cars (2016 listing), with more than 90 models, covering more than 75% of North American tire market.

According to the limitation of the tire life cycle (according to the type, the mileage of 5-8 miles), the earliest Timberland tire to be recycled should be at the end of 2017.