2014 China Maternal And Child Industry Marketing Forum New Media Era To Explore Innovative Marketing

In November 6th, 2014 maternal and child Industry Marketing Forum It was held in Shanghai. The conference has brought together more than 400 marketing executives from all over the country, including maternal and infant industries and related industry chain, and discussed the development of mother infant market and the marketing innovation under the new media pattern.

2014 China maternal and child industry marketing forum site

2014 the China maternal and child industry marketing forum is a joint event organized by China baby net and marketing department to exchange ideas and new media development activities for maternal and infant industry. The purpose is to explore the interaction between the increasingly fierce market competition and the more and more "fussy" consumer brands and market players, how to deal with the brand, how to communicate with consumers, and what kind of marketing value the social media can provide.

The Forum opened a prelude to the two refined and wonderful opening remarks of Yang Yewei, vice president of marketing department CEO and Zhang Wenting, China's children's net. Zhang briefly introduced the mother and baby industry marketing forum held in order to help the brand and marketing experts in the baby industry to build an exchange and interaction platform.

2014 China maternal and child industry marketing forum site

The first speaker on the stage was Ms. Shen Ying, the general manager of CTR media and consumer behavior research of CCTV. Based on the current maternal and infant population in China, Shen analyzed the lifestyle and consumption trend of Chinese maternal and child population in 2014. Shen said that the sea platform is an important way to reach mother's population. To make use of every bit of time "It is a time to promote sales promotion. Multi screen interaction is an important way to track the daily trajectory of mothers.

(Shen Ying, general manager of CCTV CTR media and consumer behavior research)

Immediately after that, Mr. Ke Zunyao, general manager of the 85 post entrepreneur, COO and general manager of rice folding network, published his theme of "mother and baby market opportunities and challenges" based on his understanding of the mother and baby market and the experience of starting a business. He said that the mother and baby market has two trillion market space and huge customer potential. However, how to do well, grow and grow is a huge challenge for the mother and infant brands. Therefore, the core problem of mother infant enterprises is to understand the needs of users and understand their shopping behaviors and habits. {page_break}

(Bei Bei net COO, Ke Zunyao, general manager of rice folding net)

As the representative of mother to child social networking website, Li Yu, founder and CEO of the network and the first grand game CEO and director, shared the development potential and Prospect of the socialized mother to child electronic business. In her view, the fragmented mobile Internet era will be more inclined to the marketing of women. How to conduct word marketing through new media is the main direction of the brand.

(founder and CEO of the network, the first grand game CEO and director Li Yu)

As a special field of maternal and infant industry, the monthly economy has attracted great attention in this forum. Zhong Yufu, founder of China's monthly meal Godfather and Guanghe hall, was invited to attend this forum and shared his views on how to achieve word marketing through user experience so as to achieve real O2O marketing. Taking the case as a case, Zhong said: a brand, transformation or electric business is ultimately built on the promotion and promotion of the brand. Is the brand famous enough to be built without fear of fans?

(founder of Guanghe hall, Zhong Yufu, godfather of lunar dinner)

Zou Yongming, President of the mother and baby's home, shared the problems and opportunities faced by traditional mother and infant retail businesses based on their experiences in the mother and baby industry for many years. Zou Zong believed that Mother to child E-commerce To be bigger and stronger, four conditions must be met: strong supply chain integration capability, innovative customer service experience, systematic network wide transaction efficiency and brand operation service. {page_break}

(Zou Yongming, President of maternal and child's home)

Subsequently, Jiao Yizhen, founder of intelligent fire marketing, shared the idea of promoting the search and marketing of mother and baby website. Shu Jun yuan, director of the database Consultant Service Department of Reke, described how to use big data to enhance the influence of mother and infant brand; and the founder of MS Liu Ying, the nine trends of the maternal and child electronic business.

At the end of the activity, Li Daiwei, editor in chief of China's baby net, Zhou Pu, general manager of AI duo Industry Co., Ltd., chairman of Shanghai Ou Shi Han water purification technology Co., Ltd., Professor Zhao Yunyan, Professor of marketing at Shanghai Univer, Sun Bin, general manager of marketing center of a daily necessities company, Zhang Bolin, director of commodity Department of mother and baby home, discussed the theme of "how to talk with consumers" in the "new media era". Guests agreed that in such a fragmented era, the use of new media to narrow the distance from consumers, dig deep consumer demand, so that consumers like your brand and recommend to more people, is the core of new media marketing.

(left and right: Zhang Bolin, Li Daiwei, Zhao Yunyan, Sun Bin, Zhou Pu)

At the end of the forum, China's baby net reporter interviewed several guests who participated in the forum. The guests said: "from the entry line, the knowledge line to the cross line, today's forum is a collision between mother and baby industry marketing development thinking spark. It is a platform for the industry to learn, open, communicate and grow. It is hoped that there will be more interactive activities in the industry in the future, and we can also get more experience from industry experts."