When Choosing A Store, Remember That The Busiest Is Not Always The Best.

The population of the residential area is relatively concentrated and the population density is relatively high.

In such areas, consumers are confused at all levels, and people of all ages and social strata have.

No matter what style or type of clothing it sells, there will be a certain customer base.

People who are going to open a clothing store know the importance of choosing a store, but good shops are usually grabbed by others. What do we need to do at this time?

In the first place, if you enter a strange industry, if you start off in the prosperous area, you may lose your front foot because of too much investment.

Secondly, there are some big brands in the prosperous area. If your shop is on these big cards, it will be out of place.

Pay attention to the choice of business circles.

The location of clothing shops is very important, which is important to determine the survival of businesses.

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Before, the first thing to be determined is the choice of customer base.

Take Beijing as an example. If you choose a 18-25 year old woman as a customer base, the location of the store is better than Xidan in the fourth quarter.

Although it is also a bustling commercial street, the shops in the East Fourth area are mainly about 25-30 year old white-collar women. Their products are of good quality and high prices. While the customers in Xidan are younger, they choose clothes to pay more attention to styles, and are not too fussy about the details of fabrics and workmanship.

This is to pay attention to the concept of "business circle".

Generally speaking, the sales scope of clothing stores usually has certain geographical boundaries, that is, relatively stable business circles.

Due to the differences in commodity, pportation factor, geographical location and scale of operation, different clothing stores are quite different in size and business circle form.

Selecting business circles is the basis for reasonable location of new stores. It not only helps formulate business strategies, but also helps to formulate market development strategies.

Analysis of the location of the store

Miss Luo's shop in Beijing has not been selected in the prosperous area, or even the place where the clothing store is concentrated. However, her 25 square meter foreign trade clothing store can achieve sales of 7-8 yuan in the peak season.

Because the location of the shop seems to be bad, but it is very good to look at it carefully.

Miss Luo's shop is located in a residential area. It has only two very narrow lanes. Because of the narrow road, it often gets stuck in traffic.

There is a key primary school opposite the residential area. Parents are generally rich or expensive.

Primary and secondary school hours every day, because the parents of many children, the road is narrow, so every day traffic jams.

Traffic jams are hard for drivers, but because the children who drive their cars are usually the mothers of their children, they can see all kinds of clothes displayed in the shop through the window when they are stuck in traffic, and people will pick up their favorite products when they are free.

In analyzing business circles and investigating competitive stores, investors in clothing stores also need to thoroughly analyze whether their stores are negatively related to the proximity of stores and their proximity to the nearby stores, and whether they can increase the attractiveness of the region through mutual cooperation.

For example, if there are a number of casual wear shops around the world, competition at the level of casual wear will be more intense. At this time, it can be misplaced, and the target will be better in ladies wear or professional wear. For example, if the survey shows that consumers here prefer Shanghai brand and do not like Wenzhou brand, then they can give priority to joining Shanghai brand.

After all these questions are clear, we can look for the source of goods in a targeted way.

"Matching" business

If you can't find the right store in your favorite location, you can try to share it with others.

In this way, not only can we save the rent, but also the two industries under the same roof can be complementary to each other if the customer attributes are identical and the products can complement each other.

Such as jewelry and clothing stores, bags and clothing stores, or underwear and clothing stores, etc., are suitable for "matching" business projects.

Characteristics of good store locations

Generally speaking, good shops have some common characteristics, such as:

(1) urban central area

Generally speaking, this area is also a commercial center and downtown area. Its business activities are frequent and its business atmosphere is good.

Such a shop is the so-called "land of every inch of land".

(2) high density residential areas

The population of the residential area is relatively concentrated and the population density is relatively high.

In such areas, consumers are confused at all levels, and people of all ages and social strata have.

No matter what style or type of clothing it sells, there will be a certain customer base.

(3) areas with convenient pportation

Convenient pportation is the first condition for consumers to shop.

Generally speaking, if there is a bus stop near the store, or the customer's walking time is 15 minutes on the pavement, it is worth considering.

(4) the area where the market is established.

For clothing, such shopping commodities, if they can concentrate on the "lots" or blocks of their peers, they will be more conducive to business.