Perfect Curtain Call For The Nineteenth China (Humen) International Fashion Fair And 2014 Humen Fashion Week

In November 10th, the nineteenth China (Humen) international fashion trade fair and the 2014 Humen fashion week, four days, were the perfect curtain call for the famous clothing city Guangdong Humen. This year's clothing trade fair has prominent professionalism and distinct innovation features, and has created a unique "Humen Fashion Week", highlighting the theme of "cross-border and win-win".

Humen fashion week sparked heated debate. The concept of "Fashion Week" was introduced for the first time in this trade fair, which has attracted wide attention from all walks of life. The mainstream media in the Pearl River Delta, including Nanfang Daily, Southern Metropolis Daily, Dongguan daily and Dongguan times, respectively, commented on the issue. The Dongguan Times published a special edition on the theme of "fancy Fashion Week", covering more than 10 industry elites, including the leadership of the town government, the top ten designers of Guangdong Province, and the owners of garment enterprises. All sectors of society actively participated in the discussion, talked about the innovation and thinking of fashion week, stimulated the enthusiasm and passion of Humen people for fashion events, and the endless vision for the future development trend of "Humen Fashion Week".

The brand fashion show is brilliant. This year's Humen fashion week has 14 fashion shows, including 10 adult wear and 4 children's wear. It is the most fashion show in recent years and the most dynamic show of children's wear brands. It is also a trade fair with the most styling styles. YISHION (YISHION) is fashionable, vibrant, free and young, with the modern fashion of E (XUN) personality, the simple and elegant oriental elegance of NewFound (XUN), the natural, spiritually, and unrestrained beauty of Taiwan (cz/ cz/), the "Chinese wind" of "kapok road", the "Chinese style" of "big things", the popular fashion of 6 children's clothing brands such as small rhinoceros, "J&2" children's storehouse, 1+1, Mei Ke Er, G-Brand, and bird Toby. It has provided a great visual feast for businessmen and tourists from all over the country.

Clothing business to achieve cross-border integration. The strength of Humen's clothing business has been fully demonstrated in the current trade fair. Sun Ruizhe, the vice-chairman of the China Textile Industry Federation, said that "the exploration, start and flourishing development of clothing e-commerce in Humen has made a great step forward for the traditional clothing towns. It will become another model and benchmark for cross-border integration and spanformation and development of China's textile and garment industry". Among them, the main venue electric business area, the eight parks are unified appearance, 14 cross-border electricity providers, 2 Amoy brands, and electronic commerce platform, operation service providers, logistics express, network supply, and other supporting resources of various links of the electric chain have been displayed. At the same time, our town once again joined hands with Alibaba in the "Alibaba Humen apparel industry belt project platform humen.1688.com", and organized the "Second China (Humen) international apparel online trade fair" in line with offline trade fair. The online promotion led offline spanactions to create a never-ending O2O exhibition.

The Humen clothing micro mall is the first micro mall platform based on industrial clusters in Dongguan. Its on-line operation marks the new breakthrough of Humen's traditional clothing market mode, and is a new measure of marketing promotion of Humen clothing brand enterprises. Successfully held the signing ceremony of "Humen garment industry cross border electricity business school enterprise cooperation" and the "cross border e-commerce talents on-site docking meeting". The heads of 10 institutions from Heilongjiang University, Hubei Institute of Arts and Sciences, Wuhan Jianghan University, College of Arts and Sciences, Guangdong industrial and commercial Career Academy, and Humen electronic commerce association signed a strategic agreement on talent docking to help solve the problem of shortage of foreign trade talents in Humen. More than 40 professionals and 25 local enterprises in Humen were recruited for on-site recruitment.

Creative races converge on fashion culture. This Fair successfully held three design competitions and became the pioneer of the trend. The fifteenth "Humen Cup" International Youth Design (women's wear) competition, with the theme of "era dream", has received 2650 entries from 14 countries and regions, including China, Czech, Britain, Germany, Russia, Malaysia and Korea. In the end, Cai Daifeng, the No. 7 player, won the gold medal in his work "time and space". No. 25 player Lin Huayuan's works "C3 principles: Classic + modern + trendy" and No. 27 player Wang Jian / Liang Jiayi's works "nunni - Hai Hong" won the silver award. 3 athletes won the bronze medal and 10 athletes won the award.

Successfully held the "2014 China tourism clothing and costume design competition". Since June this year, the organizing committee has been soliciting contributions from the whole country, and selected 90 entries of 15 contestants from the 635 entries to enter the finals. In the end, Wang Zhipei, Tan Xiong and idyll were awarded the second runner up of the tourism and leisure wear. The second runner up of the second place in the scenic area was obtained by Deng Zhiling, Chen Xingrong and Zhang Huan.

The second China (Humen) International Children's wear online design competition was successfully held. With the theme of "dream light", 465 entries from Ukraine, Russia, Beijing, Shanghai and Hongkong were received. In the end, Wang Hao won the gold medal in the sunshine of the Mediterranean. Wang Lin and Huang Shuai won the silver prize respectively in their works "stardreams" and "AMELIE". Kit Chan, Hu Mingfang and Li Tianyou won the bronze prize, and Li Yong won the best creative award. Huang Yong Yi won the Internet popularity award. 3 The design drawings of the winning works were displayed in the six floor area of the main hall.

　　 clothing Enterprises should strengthen cooperation and exchanges. This trade fair has created an exchange platform for communication, mutual benefit and win-win cooperation to help garment enterprises and related enterprises to promote brands and products, promote exchanges and exchanges between enterprises, and create a strong business atmosphere.

For the first time Exhibitors The chief executive of kapok Road Clothing Co., Ltd. said: "although we are the first to participate in the Service Trade Fair But it received unexpected results. Because our product positioning is accurate, fabric quality, distinctive features, in the main venue is the only "Chinese wind" brand, so customers and visitors have been touted. In addition, the "kapok flower" fashion show released during the same period has made encouraging achievements. In a few days, customers from Shanghai, Liaoning, Xi'an, Guangxi and other more than 10 regions have come to negotiate cooperation, and there are many buyers at the scene.

For the first time, the eight big electricity supplier industrial parks and many electric business enterprises have also become the big winners. The union of Italian and electronic mall has attracted more than 20 cooperative partners during the trade fair, and has added more than 2000 fans of WeChat public numbers by sweeping the two-dimensional code. In addition, the electric business enterprise "Tang pin Chai" added intention to join the business more than 20, the distributor 6, "Xi world" adds the intention to join the business and the distributor altogether 20 odd.

In addition, a number of high quality professional forums and lectures held during the same period have also created a smart platform for people to exchange views. For example, the Chinese Textile Information Center is responsible for the profit sharing of visual merchandising, the real marketing sharing of salon for clothing brands, the special adviser to the French IFIF brand consultant, the consultant consultant lecturer of the China Fashion Designers Association, Zhou Tong, the executive director of Singapore FAR consultants, the visiting professor of Hongkong Clothing Institute, and Liu Hongxia, vice president of China windows display designers association. Through the keynote speech, case analysis, panoramic sand table demonstration and other interactive modes, more than 120 garment executives have discussed the visual merchandising of clothing. Another example is the "2014 national garment brand incubation base experience exchange conference" sponsored by the China Textile Industry Federation Circulation Association and the China clothing association. The representatives from the brand incubation base, professional market representatives, brand enterprise representatives and excellent channel representatives from all over the country gathered in Humen to explore the new advantages of brand development and the new normal market construction in the new environment. The representative of Humen Fu Min fashion city held the experience of brand cultivation of "China excellent clothing brand incubation base" at the meeting, and promoted the substantive docking and cooperation between Humen garment industry and the upstream and downstream resources needed for the development of the national garment market and the national market channel.

The media focused on promoting the image of the city. This session of the Trade Fair has successfully created a publicity platform to promote the image of the city. In October 25th, the Humen Town Committee and the town government held a media meeting, and released the development of the clothing and apparel industry in Humen in 2014, attracting the eyes of the whole industry for the nineteenth trade fair. China Textile Industry Federation magazine "textile and clothing weekly" published the article "Humen, embarked on a new journey of cross border win win", "China textile daily" published the article, "Humen creates another cross-border win-win opportunity", "Guangzhou daily" published the "new wing of Humen fashion show, the five platforms to assist the city fly", "Dongguan daily" published the article "leap over the development of the world is broader, Humen clothing to fly" and so on, ushered in the Humen clothing trade concern. In October 28th, the public works of "natural chaos" created by the Guangdong the Yellow River industrial group and Ana Quez, a LV artist, were completed in the Yellow River Fashion City Plaza. The second round of preheating shock waves was launched. The opening ceremony of November 7th attracted nearly 200 journalists from more than 60 domestic and foreign media. CCTV and the 14 provincial TV channels of fashion, China Daily, textile and clothing weekly, China textile daily, China apparel news, clothing times, Guangzhou daily, Nanfang Daily, Southern Metropolis Daily, Yangcheng Evening News, Dongguan daily and other media have made a lot of reports on the trade fair. China apparel network, people's network, southern network, Dongguan time network, Dongguan Sunshine Network and other mainstream networks, as well as Sina, Dongguan and other new media are involved in the grand ceremony. The extensive publicity and press coverage of the Trade Fair has effectively enhanced the influence and radiation power of the trade fair, and fully demonstrated the unique charm of Humen as a "famous city of Chinese clothing", "a famous town of Chinese women's clothing" and "a famous town for children's wear in China".