Brand Driving Promotes The Core Competitiveness Of Big Long Hair Weaving Cluster

In November 6th, the thirteenth Dalang weaving Fair opened in Dalang Town, Dongguan, and the exhibition lasted until November 11th. Weaving trade fair is not only a grand commercial event, but also a stage of fashion show and exhibition. Every year, "big names" are gathered and brands converge, which makes people dizzy. At this exhibition, Ji Fandeng, Ying and Qi, impression of prairie, Bao Di Lai Si, lizzao, Ying Wei, QQ, roll curly Mao, Myrt, F1000 and many other local brands of wool appeared together, weaving the main venue of the conference into a "Star" ocean.

At the exhibition site, the "impression Grassland" brand launched by Dongsheng cashmere is favored by many customers. Dongsheng Cashmere Products Co., Ltd. is a wool weaving enterprise in Dalang. In 2009, the enterprise officially launched the "impression Grassland" brand and cashmere dress and quantity custom tailored service, marketable products and good marketing strategies, inject vitality into the development of enterprises.

According to statistics, over the years, nearly 20 famous brand names have been cultivated in Dalang, attracting many world top brands and more than 20 domestic brands, and registering and creating "Dalang" regional international brands in more than 80 countries and regions around the world. The brand led the wool textile industry to take the lead and the core competitiveness of the industry cluster has been greatly improved.

"Brand has huge market appeal".

November 2005, "Dalang." Wollens "Become one of the three leading international regional brands in Guangdong. The move marks the transformation of the brand of Dongguan industrial cluster from a single fight to a group assault. The establishment of regional brand has strongly promoted the development of the region, especially the industrial cluster. It helps to realize the rational allocation of resources within the industrial cluster and the orderly competition, which helps to promote the optimization and upgrading of industrial clusters, and helps to cultivate the core competitiveness of industrial clusters. The graphic icon of "Dalang" appears not only in Dalang, but also in more than 80 countries and regions around the world.

In recent years, Dalang has vigorously promoted the strategy of brand promotion, strengthened brand awareness, and actively guided, cultivated, publicizing and protecting the work of famous brand, and further stimulated the enthusiasm of enterprises to create brand names. Hu Haoju, Secretary of the Dalang Town Committee, once said, "brand is the invisible hand of the market economy. It has great appeal and great influence. It can not only support a product, but also promote the development of regional economy and promote industrial upgrading." Dalang needs to grasp the situation and make a breakthrough in the understanding of the situation. We need to push for breakthroughs in the light of objectives, lay the foundation of the main body of enterprises, optimize the security with services, create the atmosphere with the participation of the society, create a new situation of implementing the strategy of famous brand in Dalang Town, and take the lead in brand rising.

With the in-depth implementation of the brand driving strategy, the inherent power of Dalang enterprises to create famous brands has been further released, and many private enterprises have taken the initiative to create famous brands. From "OEM" to "create brand", from the "processing industry base" to "two self enterprise" cultivation, Dalang's independent innovation and brand upgrading pace is constantly speeding up. The emergence of its own brand has not only become the benchmark of this industry, but also greatly stimulated the development of the industry.

　　 Rising profits of local brands

Good quality is the first condition of the brand. In order to improve the quality of Dalang's textile industry, the standardization strategy was launched, and the first "wool sweater price index" was compiled and released, and the "wool knitwear" and "ecology" were formulated. Spin 3 alliance standards such as "product" and "industrial product intake quota sweater" and so on, have been promoted to the whole country through the radiation effect of the national foreign trade transformation and upgrading professional base. product To speed up the transformation from "product manufacturing" to "standard setting" in Dalang.

Up to now, a total of 40 wool weaving enterprises in the town have received 74 international standard product certification certificates, and 8 "4A level enterprises" have been rated as "standardized good behavior". 6 of them have been rated as "3A class enterprises with good standardization behavior".

With the increase of unstable economic environment at home and abroad, and the increase of labor cost and raw material price, more and more OEM enterprises have more orders, but the losses are bigger. In order not to be controlled by others, some foundry enterprises in Dalang began to try to create their own brands and take the domestic market. "Roll curly hair" is a local brand of children's clothing in Dalang. In 2012, with the technology and talent resources accumulated in the past for international large enterprises, the first production enterprise of children's clothing was set up in Dalang, which integrates product design, production and sales. Curly wool brand has become the leading brand of Taobao casual wear. By creating their own brand, enterprises not only gained the right of independent pricing, but also gradually stepped out of a new development path in the process of fighting for domestic sales, and the profit space was greatly improved.

In the process of promoting the transformation and upgrading of traditional industries, Dalang has directed wool enterprises to continuously upgrade their product quality, strengthen product development and create famous brand names, so that the overall competitiveness of the wool textile industry cluster has been greatly improved. At present, the town has 731 registered trademarks of wool fabrics, and 19 famous brand names.