Luo Zheng: Those Topics That Have Nothing To Do With APEC.

Luo Zheng, the designer of Jinding award, has ordered third cups of coffee in the 16 sunny window of The Ritz Carlton Hotel in Beijing. I wonder if it's the role of coffee, or the topic we talk about is exciting. In a word, that morning belongs to our two women who also like coffee, sunshine, and a little romantic.

The focus we talked about in the morning was a serious, solemn and a bit of a sense of mission, which was related to the costume design of APEC leaders and ladies in Beijing.

I have to admit that this is really a bad topic of control.

Because, before the opening of the APEC conference, the topic of APEC conference leader dress is somewhat mysterious.

Therefore, as one of the designers of the APEC conference leaders and Mrs. costumes, Luo Zheng chose the wording carefully.

When I promised her that before the announcement of the APEC conference leaders' suspense, we could talk about topics that had nothing to do with APEC. Luo Zheng's train of thought became smooth from all kinds of mysterious jumps.

Oriental Spirit in the eyes of a generation of designers

For a fashion designer, designing clothes for leaders and ladies of the APEC conference is a difficult thing to refuse, but at the same time, it is also a challenging and arduous task.

So when Luo Zheng and her LUOZHENG brand received two invitations from the leaders' clothing working group of APEC conference in November 2013, Luo Zheng was almost full of these two different tastes.

But she knew it was something she had to do, because it coincided with her ideal of designing Oriental spirit for many years. In the combination of Oriental Aesthetics and modern fashion, she would explore a new road, and APEC was undoubtedly a very important touchstone.

"What I want to express is a state of unity between man and nature."

In this state, Luo Zheng describes it as an oriental spirit pursuing the beauty of artistic conception from inside to outside: "you can imagine that the curtain of the curtain is slowly unfolded, and the clothes of leaders and ladies of APEC can be divided into separate chapters, and they can be blended with each other, both Oriental and harmonious."

In fact, the new road Luo Zheng is exploring is slowly becoming clear after several generations of designers trampled out different directions.

At present, mark, Zhang Zhifeng, Shanghai, upper and lower, these labelling names represent a group that is seeking and seeking in Chinese culture, but to a certain extent, they represent different directions, return to innocence, revive the tradition, and close to the international luxury goods.

Can these different directions go out of a road of "harmony but difference"?

For similar designers, Luo Zheng did not want to comment more. She just emphasized that she was on the way.

I know that she has the generality of this generation of designers, that is, very frank, but not domineering.

I can only try to understand Luo Zheng's Eastern spirit in the eyes of the new generation of leading designers through continuous questioning. What I have seen is not some concrete symbols, nor is it the growth of some counter fashions. It should be given the spirit of the times and the label of profound spiritual connotation.

"My childhood thought was actually Chuang-tzu's, never changed."

When I was sitting in front of me, Luo Zheng, a beauty designer with hundreds of millions of fashion empires, I had a brief blank in my mind.

"I like things that are light and natural and harmonious.

I want to design things that are comfortable, comfortable, free, and must be something that everyone would like to wear.

In a moment, I was back to the road by this sentence.

Which way is the main road?

At this time, we sat at the window of Ritz Carlton for a whole morning.

Luo Zheng's assistant Tong Tong came to whisper with her from time to time. I could feel their topic related to APEC, which color?

What kind of model is it?

I admit that my interview with Luo Zheng is actually due to my curiosity and professional sense of APEC, but next, I really want to thank Luo Zheng, who is the Golden Summit designer of the APEC leader and his wife's fashion design.

"I always feel a sense of detachment.

Sometimes life is like a blockbuster. "

Luo Zheng's mind leaped to the time of her roadshow in the United States.

The reason why I am willing to withdraw from her is because the entanglement of Luo Zheng's commercialization and artistry is hiding the answer I want to seek.

"At that time, in the United States, there were 5 roadshows a day. I saw 6 investors and went to the top bankers' club to talk about the story of a Chinese girl's entrepreneurship. She became more and more excited to talk about it and felt that an international card was born."

In that year, the scenery of Wall Street in the United States, Luo Zheng today described it as one step risk chess.

As a designer who studied the origin of international trade in a university, faced with capital, expansion, grand blueprint and internationalized team, the risk chess was very logical at that time.

In my view, this step seems to be internationalized and commercialized, but it is Luo Zheng's resistance to business.

Because she took it for granted that she could hand over the best business to professional managers.

In fact, in every designer's mind, he wants to avoid commercialization, more or less, or deep or shallow.

However, different designers have chosen different ways that they think are safe. Some of them have been successful in the market and have returned after the success. Some of them have failed in the market and have been left behind after the failure. Some are flowers that have never been worked in the market before. They are either performing on the T stage, or exploring in the art hall, or creating an ideal the Peach Garden to greet flowers and applause, even if they are questioned, which are better than the cruelty of facing the real gold and silver in the market.

I can't help thinking of Mi Jo Thea Prada's sentence: "my pain is that I want to make clothes that people want to wear or to produce clothes that I think they should wear."

Put Eastern culture under greater historical coordinates.

In the list of designers of the "banquet dress" presented by the APEC leaders' clothing working group, there is a concept called the famous designer team.

Over the years, the media experience tells me that a fashion carnival is about to be staged, and there will be too many media headlines to be forged.

But the original intention of the article I am writing at the moment has been changed beyond recognition by Luo Zheng's purposeful nature.

"Where did I say?"

Whenever Luo Zheng's assistant tries to interrupt us and hopes to turn our conversation back to APEC, Luo Zheng always uses this question to continue our topic.

I found out that Luo Zheng and I are one way people. What others think we are doing is meaningful.

What really interests us is the things that make us calm, those that can nourish our hearts: "I like aimless, mutual appreciation, which is my most comfortable way."

Luo Zheng did not hide his instinctive resistance to business.

"I once had an operation director. Whenever he talked with others about how good my design was, I closed my office door tightly. I don't know why I did it.

I just think, at this moment, I don't want to go out, and you don't want to come in either.

But when Luo Zheng came to pay for his own dangerous chess, Luo Zheng showed the other side of her Gemini and cancer.

"When a designer wants to engage in management and sales, this is a real twist.

But I know I must face it. I am not going to hell.

Now, a lot of store managers recollection of seeing Luo Zheng at that moment is still fresh in memory: "finally saw the golden designer who has been hiding behind the brand of the European brand."

"Do you say they are making a dig at me?"

Luo Zheng now thinks of that experience and still has some doubts: "when I arrived at a shopping mall and felt different from me, I could not escape from it, so I didn't dare to go to the whole street where the shopping mall was located. I was afraid of being hurt.

Every time I want to escape, I have to rush my head to motivate myself. My non professional designer has won many professional medals, and I think I can get a commercial medal.

I want to find things that I like and everyone can accept. "

Now, Luo Zheng has done that. She has adjusted the designer brand of this product to the best.

On the land of the big coffee gathering in Shenzhen, Luo Zheng now set the goal of 1 billion.

"I don't want to be a white rat running on the fast track of capital. I like the rhythm that I can control and create a respected brand."

Now, Luo Zheng has time for the Utopia of Oriental culture. This time, she put her name on the label directly. As for how to evaluate the brand of "LUOZHENG", she did not try to find the best point of the moment, but rather put it in a larger historical coordinate.

Because if you lose yourself, no one else will be satisfied.