Cashmere Products Are Facing Market Mire.

At present, the market of cashmere products continues to heat up, but behind the seemingly hot sales situation, cashmere products hide the problem of quality shrinkage caused by blind prices. Experts said that the quality of the business of "crooked" business is undesirable. Finding a balance between price and quality is the only way to make good products.

"Big bargain, the original price of 1000 yuan. Cashmere sweater "Now only a few hundred yuan!" recently, in Hohhot, a number of cashmere stores, businesses have launched promotional activities.

In dozens of local cashmere brands, except for a few famous brands such as Ordos, Zhaojun, deer king and so on, a large number of merchants with a large price cut as the selling point occupy the overwhelming majority. Among them, the sale at a low price of 3-5 is very ordinary. Although brand names are different, there are two commonalities in each label: first, the original price of the product is over 1000 yuan, and the cashmere content is 100%.

In a brand shop called "Bi Xue Rong", the price of cashmere sweater is only 280 yuan. Shopping guide said: "small brands actually earn some processing fees, compared to online goods, our price is still high."

According to industry sources, the price of raw materials without Fluffy is the lowest price of 600 thousand yuan / ton, and high-end raw materials even surged to 1 million yuan / ton. According to a cashmere sweater 300 grams, regardless of production costs, only raw materials spent the lowest price of nearly 200 yuan.

Not long ago, the AQSIQ and the Inner Mongolia consumers' Association published information one after another. In the field of e-commerce and shopping malls in Hohhot, random sampling data showed that cashmere products were the hardest hit areas of quality problems, and the failure rates exceeded 30%.

"Price Blood donation "Some enterprises have been" inclined ".

"Competing to keep prices down has made the cashmere industry bogged down." Liu Wei, vice chairman of Hohhot cashmere Association, said that cashmere processing industry, as a characteristic industry in the Inner Mongolia Autonomous Region, enjoys high reputation both internationally and domestically for many years. With the market's "cake" getting bigger and bigger, huge economic benefits attract many businessmen to come to "gold rush". However, due to the small scale, lack of independent innovation ability and weak brand awareness, most cashmere production enterprises have gradually become the foundry factories of large garment enterprises in other regions. Affected by the weak international and domestic market in recent years, the number of external orders received by enterprises has been greatly reduced. In order to survive, price war is the only way to compete with famous brands.

Liu Wei said that the sales of small cashmere enterprises were considerable after the price cut started. But the good times are not long. Due to the serious homogenization phenomenon and the increasingly fierce competition among enterprises, some enterprises are taking the lead in price adjustment, and the market price is going down all the time under the influence. "The way of reducing profits in exchange for profit makes the whole industry fall into a vicious circle. At present, most of the cashmere products are in a meager profit, and the price of some products is even lower than the cost. This confusion has caused some illegal enterprises to have a" wrong mind "in quality.

Guan Shouming, deputy director of the Development Department of the Inner Mongolia Autonomous Region commerce department, said that the quality of cashmere products is also related to the lack of supervision in e-commerce. So far, the focus of the regulatory sector is still focused on effective regulation of the real market, but the long term growth of the network market has been neglected for a long time. Some Internet businesses are shoddy, selling low prices as a selling point to attract consumers to buy, and consumers will compare the online price with the physical market price, which has a huge impact on the physical market.

Honesty is the foundation of business. Kingly way "

Guan Shouming believes that for businessmen, the pursuit of low price should pay more attention to quality, both cheap and good.

Guan Shouming said that the Inner Mongolia Autonomous Region is the origin of quality cashmere. Manufacturing enterprises should rely on this advantage and make an effort to make an effort to get rid of the low value and lack of brand development, and establish a well-known brand with independent intellectual property rights, so that the cashmere industry can develop on a new road of high quality, high added value and high technology.

For the cashmere products market has been exposed to competing prices and quality shrinkage phenomenon, Professor Gai Zhiyi, School of economics and management, Inner Mongolia Agricultural University, said that if poor quality goods can not be banned, qualified products will be severely challenged, and even the market will be completely squeezed by inferior commodities.

Gai Zhiyi believes that 4 ways should be adopted to standardize the market. First, we should use economic means to punish the illegal enterprises and businesses. At the same time, we should give proper subsidies or rewards to the high-quality enterprises and qualified brands; two, we should increase the supervision of the real and the Internet market by administrative means; three, we should strictly investigate and deal with the illegal cases of cashmere products by legal means, and protect the rights and interests of the eligible enterprises and consumers; four, we should strengthen the cultivation of integrity awareness by means of education, and establish a sincere, trustworthy way of life and business.