Golden Summit Designer Li Xiaoyan's Work Conference

Fangfang Li Xiaoyan fashion show is staged in the central hall of 751D PARK. For China International Fashion Week, Li Xiaoyan and her Fangfang brand are not new. Since the appearance of Li Xiaoyan and Fang Fang's first international fashion week in 2002, Xiao Yan has won the title of the top ten fashion designers in China. Fang Fang has won the best design award for Chinese women's wear. In the past 14 years, Xiao Yan and Fang Fang have held 11 fashion conferences around the fashion week China's most popular fashion culture publishing platform. They have fully displayed the fashion charm and innovative spirit of the brand, and have been awarded the highest honor of Chinese fashion design "Golden Summit Award".

Li Xiaoyan told us that winning the fashion week is not the real purpose of its own. It is a real goal to spread the brand design concept, show the spirit of brand innovation, lead the dealers who have been in the same boat for many years to come to fashion week to understand fashion culture, and guide them to change from selling clothing to marketing culture gradually, that is the real goal that they stick to in fashion week.

Li Xiaoyan's pure cotton fashion is released on the show. Once again, we can see that dealers of Fangfang brand will become an important landscape in the show. Combining the order conference and fashion week of the brand, showing the show to the customers has become the norm of designer Fang Fang to join the fashion week. A Fangfang brand dealer told reporters that this is the third time she has come to Beijing Fangzhou fashion week to attend Fangfang brand merchandise ordering meeting. Every time they come to fashion week, they see industry experts and scholars affirming Fangfang's brand design culture, see the enthusiasm of media brand communication, see the designers' persistent spirit of innovation, and their confidence in managing Fangfang is also doubled.

Xiao Yan told reporters that the Beijing Fashion Week held a brand order conference, both in terms of cost and energy, more investment than in the location of the company. But on the state's authoritative fashion week platform, the communication between her and dealers in the conceptual and emotional way is much more significant for the fashion value of the new products sold to dealers. This is inseparable from the cultural influence of fashion week.

Displaying the design culture, showing the charm of commodity innovation, and displaying the commercial value of the brand, as a unique marketing mode in clothing management, fashion publishing has become a normal operation. China Fashion Week has been innovating and developing continuously from the display of pure costume design culture to the new design and innovation trend of publishing fashion brand. If there are more fashion brands, like Li Xiaoyan and Fang Fang, will combine brand ordering activities with fashion week, take China's fashion week as a window for the spread of Chinese brand culture, as a platform for marketing new products to the Chinese market, what reason can our international fashion week fail to become the world's first fashion week, and why is there no reason why it will not become the focus of international fashion culture? What other reasons can't become the most influential fashion culture window in the world?