Clothing Store Investment Analysis And Management Suggestion

"The city is a clothing store. Can I make money if I open another house?"

After all, she thought it would be most attractive for her to open a clothing store.

What kind of clothing store can we make money?

Reporters learned that, like foreign trade boutique clothing stores, brand clothing discount stores, children's clothing stores in Shencheng everywhere, but due to location, source of goods, sales skills and other factors, and earn money.

Foreign trade boutique

Item: main single and final order for major international ladies' wear.

Shopkeeper: Ms Xu

Shop: near San Jing Street, North

15 flat shop makes 100 thousand easy a year.

In a number of foreign trade clothing shops on the north three Jing Street, Ms. Xu's foreign trade clothing store is not obvious, but it does not prevent it from making money.

Ms. Xu told reporters that like her, only 15 square meters of small shop, the original price from the hands of others is 38 thousand, the monthly rent 1500 yuan, the total purchase of 140 pieces, a total of 15000 yuan.

"Summer wear is the least expensive item in the clothing sold throughout the year, and the most profitable ones are spring clothes, autumn clothes and winter clothes. Autumn and winter clothes are more exquisite and thick in the materials, and the profits are even higher, which is why the streets are the clothes store of foreign trade."

Mrs. Xu pointed at a silk in the shop.

The dress says, "the price of this dress is 220 yuan, which is the most expensive item in all summer clothes, and I sell 688 yuan, which is now a selling price. Before I sold it, how much money did you earn from me?" and Ms. Xu picked up a silk dress hanging next to her and told her, "this dress is exported to the United States, the price is 50 dollars, and my purchase price is 80 yuan RMB, 12 pieces are sold together, one is sold for 588 yuan, up to now, I have sold 10 pieces, and I have earned 5000 yuan in this one."

Investment income:

"Don't look at this shop, but there's a lot of profit in it.

Sometimes it can earn 5000 yuan a day.

To confirm her statement, Ms Xu took out all her purchase orders and daily sales records, which clearly recorded the daily sales volume and amount, and the daily turnover was more than 1500 yuan.

Ms. Xu told reporters that a shop like her can earn 10 yuan a year without any problems.

Because the clothes in her shop are foreign trade orders and imitation, the price of clothes is generally around 100 yuan, and the price of each dress can be doubled, even if it is under the banner of "twenty percent off money losing sale", the profit is amazing.

Management recommendations:

Ms. Xu told

Like her, a small shop that runs high and medium grade foreign trade clothing, the secret of making money is "members", that is, usually acquaintances and repeat customers.

Ms. Xu said that whether or not to seize the "repeat customers" is the key to making and paying for such stores.

In addition, there are some conditions for opening such a store. 1, the location should be selected around enterprises, institutions, schools and hospitals.

2, try to sell high-end goods, clothing should be distinctive, try to be unique.

3, we must establish a membership system, seize repeat customers, and regularly send SMS messages to repeat customers to provide new clothing information.

Brand clothing discount shop:

Project: first line and second line domestic brand clothing

Shopkeeper: Cui Yingying

Shop: near the city road

Shop half a year lost twenty thousand

On the municipal road, several brands of clothing discount shops have emerged in the past year.

Cui Yingying, 28, saw other people's business flourishing, and he joined with joy.

After viewing some brand clothing's investment advertisements on the Internet, Cui Ying Ying chose a brand clothing discount chain store in Beijing.

Investment income: according to the advertisement, a direct investment store of 20 square meters is required to pay 19800 yuan for performance bond and half a year's rent for 15000 yuan, and the company promises to free 50 thousand yuan for its free goods.

Moreover, you can enjoy the right of 90 percent off purchase.

Most importantly, in the process of consulting the company, the company made a detailed income plan for her.

According to the location of her site and the money invested, it is no problem to earn 100 thousand a year.

But in fact, the company's products for Cui Ying Ying are some highly priced and obsolete styles, and they can't sell one for a few months. They have been holding up for half a year. As a result, they have lost twenty thousand of their debts.

Management recommendations:

Brand clothing discount shop is a very popular shop in Shenyang's streets and lanes in recent years.

The most taboo in running this brand clothing discount shop is "being cheated".

Such small shops are small investments and take the nationwide chain operation mode. They are very suitable for small businesses.

But because of its advantages, there are hundreds of thousands of clothing companies in the country.

When choosing a franchised company, we must not listen to the rhetoric in the advertisement. We must go to headquarters to investigate, see the spot, and choose those brands that are mature and have been recognized by the market.

Children's clothing store:

Items: all kinds of popular children's clothing

Shopkeeper: Wang Kan

Address: Beihai Street District, Dadong District.

Half a year is very easy.

Since she was born into a mother, Wang Kan quit her job and opened a children's clothing store near the district.

All the clothes of the shop are carefully selected by Wang Kan, and some are the original products of Japan and Korea, which are very popular.

In addition to clothing, Wang Kan also delimit a section of the store to specialize in shoes, hats, socks and toys.

Investment income:

In order to reduce the cost, Wang Kan did not dare to choose the market room of the District, because the rent of 60 thousand yuan a year was too heavy (the fact that she had the right choice), but chose the first floor of an old district across the street.

The annual rental of the 15 flat shop is only 15000 yuan, simple.

The decoration cost 5000 yuan, and the purchase cost 8000 yuan.

Wang Kan told reporters that the profits of children's clothes were very big.

In a 88 yuan princess dress, her price is only 25 yuan, and such a princess skirt, she sold 40 pieces in a summer, an average earned 63 yuan, 40 earned 2520 yuan.

Management

The location of children's clothing is very important. It's best to choose children in many places, such as the middle and high grade residential areas, kindergartens and primary schools.

In addition, if possible, the cost of rents should be kept to a minimum. Do not blindly pursue the area and decoration of shops. The average shops are enough for 20 square meters.

In addition, children's clothing stores must be diversified, because some shoes, socks and other accessories are more profitable.

The most important thing is the source of goods. How to choose the cheap and good clothes is the top priority. Before going to the shop, we should ask the senior people for more advice, or search for more purchase channels on the Internet, so that goods can be sold more than three.