Foreign Trade Apparel Purchase: The Most Important Style
First of all, we must make a clear point that selling clothes is selling styles. The more styles and updates, the faster we can catch customers.
The two most popular brands in the world, the first one is Spain's ZARA, and each shop has tens of thousands of styles, and the whole process is 12 days from the design of their new product to the transportation to the shelves and then to the next shelf, and the second H&M cycle is 21 days. And every day there will be new shelves, the inventory rate is very low, so that the discount rate is only 5%, the profits can be imagined.
If your store is updated quickly and has many styles, even if some guests do not pick the style they want, they will be impressed with your store. They agree with your store very much and will ask when they will come to the new model. So you keep the old customers.
Second, women's minds are uncertain. No one can predict what kind of styles will sell well.
In the face of so many customer groups, we can not predict which one will be the best seller, and zero inventory is definitely not possible. But what we can do is to get more products and update quickly, and the same amount should be taken less. In the author's words, we are not afraid of a stock being sold out, and there will be a new one. If the new style keeps on catching up, the old one will not be in urgent need of replenishment if the old one is sold out. If there is more season, the stock will be formed after the season is over. Clothing, culture and character
Third, the selection of styles should not only consider personal preferences, but also look at the daily costumes of celebrities and the magazine contents of some weathervane characters. It is impossible to run a shop on the top of the style. If you are comprehensive, people will not come to you. Style includes clothing style and price, because people of every social class will choose something that belongs to them. For the detailed description of the style, the writer will have time to write an article later.
In summary: Take delivery of goods The truth is: many styles, new fast, less quantity, and uniform style. This is the way to sell clothes.
about style I have to talk about it for a couple of days. There are too many styles. Now I can only talk about something, or some examples of friends who are selling well around us.
For physical stores, apart from franchised stores and brand names, we will not talk about these shops. Now the entity store operates under the impact of the online store, it is more difficult to run. The entity shop has to make the fame. Two choices are very important:
1. the choice of age is based on Mature woman Or middle aged and elderly people, but the size of the energy is too large, because middle-aged people do not have the habit of shopping online, shopping is their main choice. The size is too large because middle-aged people generally gain more weight, and the overweight MM is also more difficult to buy online, because the shop has a weakness that can not be contended with physical stores: it can not be tried on.
2., the quality must be superior, and the workmanship is excellent, because this is also incomparable to the online shop. Excellent quality and workmanship are not exactly expressed by the network picture. The shop usually takes pictures beautifully, but our daily shopping experience tells us that seeing is believing, so the choice of high priced clothing by the physical shop is a way to compete with the online shop.
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