Several Key Issues To Be Considered In Opening A Women'S Clothing Store

The discount rate of brand is very important. When many franchisees choose to run a brand, they value the retail price too much, and the discount rate is high.

It's very high, and it's not good for terminal retail, because many brands are OEM or the same place of origin, so what comes out is the same.

At this time, if the same fabric at the terminal has the same style of clothing, the retail price is several hundred yuan, which is also affecting your sales. Therefore, we should not only look at the discount rate, but also examine the value of the product itself. This is the main reason for the winning of the terminal.

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Brand

Support for the formal dress as a brand, advertising support, advertising cost sharing is your choice of positive brand management of a factor.

Seeking advertising support from manufacturers is conducive to the sale of terminals, speeding up the circulation of products and achieving the support level of capital chain, which is inseparable from the support of advertising. This is also a mature brand and strong brand that should be considered and must be supported.

To the logistics time, for the positive brand management, we must consider the logistics time, the long logistics time is bad for your business flexibility. This is related to your replenishment time, and also your inventory pressure. When you need it, the product can not be pported, and when the product comes, there is a backlog. We should adjust the reasonable operation of the capital chain and form a good output.

When we purchase, we should enter the main business product of this brand. When we inspect the brand, we must believe in ourselves and not interfere with the agents and manufacturers when we are doing the shopping mall counters or franchised stores. Unless the brand's market strategy is reproduced, you have no ability to do it. This capability includes capital, including operating area and so on. On the contrary, we choose the goods according to our own situation.

A brand, he has his own main product, we need to do his main product, so the risk is less, because his brand core competitiveness in other products to go is only rich product line, if your funds are relatively small, and want to run such brands, so choose to purchase, the by-product of the brand is like that, enrich the storefront, put all the invested funds in the main products, so that the product sales model is adequate, will not affect your sales.

When buying goods, we should purchase according to the local people's stature. Our country's body size is very different from north to south. If we choose the wrong version, we can only run a deficit.

If the new friends do not understand, consumers will not be able to dress properly. The general professional manufacturers will produce several more boards, so that there will be more opportunities for terminal retail, and of course, relative investment will also increase.

This is what you need to decide when you want to know the industry and choose the right brand management for your own business resources.