The War Market Of Clothing And Home Furnishing Industry Will Usher In A Mixed Era.

Here world

Xiaobian of the network introduces the pattern of chaos, and the era of home business is coming.

In the first ten years of twenty-first Century, the household industry experienced an unprecedented rapid development. From the home concept of the people to the innovation of furniture and building materials, all of them showed the rapid progress of urbanization.

Coming to the second ten years, the home industry inevitably encountered a bottleneck period. Slowing growth and even a slight decline were no news.

As a result, the fierce competition has reached the peak of history. Some people have bid farewell to the industry in a war of chaos. Some people are trying to open up a profit account for the home business mode. Some have chosen to expand their products, some have insisted on coming from the same end; others are struggling with the alliance of their peers, others prefer to go deep in training.

No one can unite the rivers and lakes, there is no one mode to ask for the world, and the home market presents a complex state like the Warring States period.

Under the pattern of chaos, there is confusion, exploration, and the prospect of the future.

Entanglement of war

To the left or to the right? The wrong path may be the grave of the profession. If you choose the right way, you will not see gold immediately.

Electricity supplier: what should the home industry do?

Although the vast majority of home enterprises identified,

The particularity of the experience will make it more rugged.

But they all think that the electricity supplier is the vast blue ocean in the future.

Over the past few years, there has not been an exemplary electricity supplier profit model in the home industry.

Thus, after years of "wolf coming", after competing against the electronic business platform and boycotting the boycott, this year, the home enterprises and stores choose to play the "11. 11" Shopping Festival, which is still a traditional business mode channel.

About the research and discussion of the household electric business mode, the reporter has participated in dozens of times, and the voice from the business enterprise is more - - first try it on yourself, then take a look at others, moderate investment, a little sweetness, and then increase the funds.

It is fair to say that everyone is "cautiously optimistic" to explore the way of home business, and we hope that many enterprises (with profit making mode) will join hands to create a better tomorrow.

The head of IKEA, a global home giant, told reporters in an interview with reporters that IKEA has not made the feasibility planning of the electricity supplier in recent years. IKEA prefers members to the real shop to see the model rooms, touch the surface paint fabrics, feel the comfort of the household products, and consider whether to buy them.

In addition to the sense of experience, more enterprises are unable to balance the conflict of interests between the e-commerce platform and the physical distributors.

Those who can solve these two points can be called the stepping stone to touch the home business.

- the era of big home OR era of fine furniture?

At least three years have been called for the era of big homes.

The popular point is that the ceramic tile is burned by the toilet basin, and the wooden floor is made out of the family with wooden characters.

At present, many enterprises are going along this road, expanding product lines, improving product categories, so that customers can buy as many new home products as possible at home.

While the enterprises that advocate the era of fine home are in reverse direction, specializing in manufacturing certain products and striving to become the best in this category.

The two trend is hard to distinguish between the best and the inferior. The reporter agrees with this view: in the more and more future of hardcover housing, "big home" is more suitable for developers to purchase standardized production uniformly, and "fine home" is more suitable for consumers' individual needs.

- Alliance OR alone?

In the melee, it is the intention of the home alliance to warm up.

The alliance's product type can not be the same, and it has the strategy of long distance and close attack in the Warring States period.

Two or three years ago, the alliance mode was very popular in the home circle, and the conference was held in the Great Hall of the people of Beijing.

Over the past few years, some of the alliance's businesses have dropped out, and some have joined the company. They choose to quit their own business and practice their own skills to win the battle.

Everyone is playing their respective abacus, digging deep into the home market.

The future of chaos

In the dust of a rush, the appearance of the king is beginning to show.

They may just be part of the household, but represent the future trend and path.

Heating - Chengdu has huge market potential.

There is no central heating, but there is a cold winter that does not lose to the northeast. The two point one combinations of Chengdu people who pursue comfort make clear the broad future of home heating industry in Chengdu City.

At the same time, the popularization rate of heating homes is less than 10%, and sales have been increasing by 50% annually. The price is becoming more and more close to the people. Who dares to say that heating will not become the standard configuration of Chengdu people's homes in the future?

Soft packing - the progress of ideas is inevitable.

The slogan of light weight and hard clothing will be more effective in the future.

With the increase of consumer income and the progress of ideas, soft clothing will no longer be a casual collocation at home, but a life art that highlights the master's taste and wisdom.

With the popularity of hardcover rooms, the furniture and building materials that the new owners can choose in the future will become fewer and fewer, and soft clothing will become a necessary necessity to publicize individuality.

[character quotes]

Zhu Changling, President of China Furniture Association

The Internet will become the mainstream of the household industry in the future. Traditional stores will still exist, but they will surely shrink.

Jiezhuang will achieve standardization and serialization as a symbol of industrial innovation.

Zhang Ren, Secretary General of Housing Committee of China Building Decoration Association

The electricity supplier is the trend, and the integration of the whole package is the kingly way.

Xie Xin, Secretary General of the National Federation of industry and Commerce bathroom Committee:

Some enterprises do more and more products, take the "big household era", and enterprises do more and more sophisticated, shrink product line to do their own best products.

Individuals are more optimistic about the latter's future development.

CEO of the United States:

In the future, more electricity providers will enter the home decoration market, and competition will accelerate the integration of the industry.

Become the main beneficiaries.

Southern Metropolis Daily "home weekly" edited Wu Ketong:

Optimistic about customized products.

For example, now the whole custom made large household, the overall wardrobe has gone to the stage of doing the whole household.