Changsha Is Now Selling 20 Thousand Yuan LV 6000 Yuan For Luxury Luxury Stores.

Face

The sharp decline in sales, Changsha luxury merchants began planning pformation.

A few days ago, reporters learned that there was a large luxury consignment shop in Changsha. Before that, most of the luxury used pactions were mainly tied up in brand stores.

"Abroad, luxury second-hand store market has been very mature.

At present, domestic cities such as Beijing, Shanghai and Hongkong are also becoming popular, and Changsha is relatively rare.

Zhang Wen, who is responsible for luxury brand management at a local commercial store, said that the second-hand consignment shop is a new industry formed after the bubble economy, which means that the ecological chain of the luxury market in Changsha has begun to improve, which will be conducive to the consumption of luxury goods to public consumption and rational consumption.

Wang Hao, who has been purchasing luxury goods for nearly 10 years, told reporters that at present, there are two kinds of genuine stores for luxury goods in Changsha, such as friendship mall, Mei Mei department store and so on.

As the first group of luxury brand integrated stores in Changsha, Wang Hao has obviously felt the decline in sales since the second half of last year.

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After policy control, people who are close to government offices are afraid to use brand-name bags and watches again. This market is shrinking.

Wang Hao recalled that luxury sales in Changsha were at its peak in 2012.

In those years, the luxury brand integration store in Changsha expanded rapidly, reaching a scale of about 20 at most.

And his store sales increase by 30% every year.

At that time, Wang Hao himself was blind and optimistic about the market and expanded 4 stores in the whole province.

"After the introduction of the state regulatory policy, the situation is not optimistic, and sales have continued to decline by 30%.

According to his understanding, the decline of luxury goods sales in Changsha has led to the closure of many famous brand stores.

Now, the scale of luxury brand integration stores in Changsha is less than 10, compared with the peak period, a sharp decrease of 60%.

Affected, there are big stores in department stores.

An insider, who declined to be named, said that the sales of large stores could be invoiced, and that the quality of the products was guaranteed, which was the main shopping channel for gift giving. The sales volume of conservative statistics dropped by about 40%.

"Only the strength of the direct store is relatively strong, and the better the benefits of the shopping mall to the bigger brand shops, the less it will be pumped out, so it will be able to survive in the short term."

In addition, the industry also believes that in recent years, gradually warming up purchasing groups, as well as more and more people out of the country, have led to more luxury shopping channels, thereby affecting the sales of luxury goods in China.