A Strong Voice From Cowboys At Fashion Shows.

Here world

The little editor of the net introduces the voice of "cowboy".

Riding a "war horse" came as a curtain call for the fashion show. It really made people criticize.

The performance of V-PULL Wu Xue Wei, who was on display at the China International Fashion Week in Beijing, was last seen as a feathered decoration worn by the Indian chieftain.

The theme of the conference is called the "5" of the small era. The theme is young and energetic. It is very strange that people who sell grass and small objects, draw sugar and draw sketches in the show yard, suspect the folk street of Beijing Nanluogu Lane to move into the showroom. Although the show is not a stage, designers can display their imagination with all their heart and soul, and this layout is a little reminiscent of the CHANEL show that was placed in the supermarket.

The most eye-catching are Meng Nan, Gunson Han, Dashan, Zhejiang singer, Wang Rong, who also won the award.

Later, I saw a commentary that the show was a gift for the young boys.

Presumably, the chieftain riding the Harley motorcycle must be an excellent representative of the town youth.

Losangeles is the birthplace of the world cowboy.

In 1986, the V-PULL Cowboy brand was born in Losangeles, USA. It was designed by a tailor named Michael weidas (Mike vadas) for young people.

In 2009, Guangzhou city pull Garment Co., Ltd. introduced V-PULL to China, landed in Xintang, a cowboy cluster, and made a comprehensive pformation of the clothing version and brand positioning according to Chinese culture and consumption habits, and won the 2014 China Fashion Brand Award.

It is understood that Lu Shanzhen, who controls the cowboy business, has worked in the Chia group of pnational corporations and the famous clothing enterprise of Shanshan Group. He is a typical professional manager and he is flexible enough to revitalize cowboy clothing enterprises.

"Who says cowboys are lacking in value? After V-PULL landed in China, I gave it the position that jeans could be very fashionable, and could be very noble and tasteful, and promoted the cowboy dress that was once the garment of workers to an independent luxury industry."

Mr. Lu Shanzhen said confidently.

The cowboy has an excellent and superb affinity. Some people say, "if you don't know what to wear, you will never get a problem with cowboys."

Of course, there are many people who think that cowboys are too vulgar to be on the same roof. At the conclusion of the China International Fashion Week, V-PULL randomly spread the bold imagination of cowboy design, which profoundly changed people's understanding and definition of cowboy tradition.

People's demand for jeans is different at different times and places.

Do you think cowboys are just casual clothes?

Look at this show by V-PULL Wu Xue Wei, the cowboy blouse with different color patches, the irregular tailored denim skirt, and the fully connected jeans suit, whether you are an office worker in the city, a Beach guest on holiday, or a queen of PARTY in fashion, you can find a suitable dress in the cowboy world.

The four series jointly deduces a new era cowboy culture. It is modern elegance, romance, affinity and fashion.

Of course, cowboys are not limited to blue. The costumes of the show are colorful. Red, yellow, blue, orange and green make cowboy clothes colorful.

There is also a large area of printing that is made of modern technology on denim fabrics, combined with loose leisure profiles. Wu Xuewei's design shows cowboy's variety.

Denim clothing is a traditional pillar industry in Xintang. After 30 years of development, it has become the largest production base with complete industrial chain, annual output and export volume, and has formed a series of production systems such as spinning, dyeing, weaving, washing, finishing, printing, dyeing, clothing, shrinkproof and so on. It has many professional markets of jeans and textile and garment accessories, such as China Xintang international denim textile city and China denim clothing trade and Trade Center. At present, the entire Xintang cowboy industry has been pformed from OEM (OEM) to ODM (undertaking design and manufacturing business), or even OBM (private brand).

And V-PULL is to bring the authentic cowboy culture and the latest production technology to Xintang.

In recent years, Xintang town has adopted a series of measures to develop Xintang cowboy clothing industry, such as building cowboy culture information platform.

The cultural exhibition hall has established a strategic alliance of cowboy industries with Alibaba, and established a cowboy textile and garment industry association.

V-PULL settled in Xintang is to identify this business opportunity.

As far as I know, the global cowboy fashion center, which is being vigorously built in Xintang, emphasizes the Chinese cowboy culture. This cowboy culture mainly embodies the Chinese cowboy soft power.

This coincides with my business philosophy.

V-PULL came to China from the United States, so that Chinese people can also buy comfortable, fit and personality jeans.

In the field of legendary jeans clothing, V-PULL always takes its unlimited and boundless design style, with high quality and fashion cutting, water washing, packaging techniques, meticulous production technology, on the basis of simplicity, praises the avant-garde concept, the design style is arbitrary and natural.

The infinite creativity has given the V-PULL brand vitality, causes the V-PULL brand to occupy a place in the high-end market. "

"Domestic jeans production is no less than that of Europe and the United States. Many famous international brands are processed in China. However, there are still some gaps in the domestic design level with those in Europe and the United States in terms of clothing design.

For example, the water washing technology is not high, so China has been short of some local cowboy brands that can really compete with European and American denim brands for many years.

In addition, the cowboy is a product of the United States, which lacks the foundation of cowboy culture in China. There is a lack of Chinese elements in product design. This may be the reason why the domestic cowboy market has been occupied by the United States and Italy brands.

Our release is to let the industry listen to the voice of Chinese cowboys.

Lu Shanzhen said proudly.