Shenzhen Two Pure Commercial Land Filming Highlights Retail Surplus

In November 12th, the Shenzhen land and real estate trading center announced that two commercial sites in Longcheng street in Longgang district were sold by auction companies below three.

It is reported that the two commercial sites numbered G01045-0195 and G01045-0196 respectively, which are the first commercial land sold in Longgang in recent years, with a total construction area of 96130 square meters, and the total starting price is 700 million yuan, which is equivalent to 7281 yuan / square meter of the floor price.

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The reason for this is that the reporters interviewed found that besides the restrictions on the pfer of the plot and the limited flow of people in the area, it was also closely related to the excessive supply of commercial buildings in Shenzhen.

In addition, insiders said that at the end of the year, quite a few housing enterprises took a wait-and-see attitude to take the place, which is also an important reason for the auction.

Land in Shenzhen has always been scarce, whenever there are many competitors.

In October, a 4 million square meter residential land sold in Longhua district was sold for 4 billion 680 million yuan after more than 80 rounds of auction. The unit price of the floor was more than 2.5 yuan.

However, in sharp contrast, two pure commercial land in Longgang District ended in a filming.

According to the reporters, the Longgang area and Longhua District, which belonged to Shenzhen outside the Shenzhen area, were able to develop rapidly after the abolition of the "second line" in 2009.

Since 2010, no commercial land has been launched in Longgang district.

Public information shows the two cases mentioned above.

Located in Longcheng street, Longgang District, Shenzhen, the area is 14 thousand and 800 square meters and 36 thousand and 800 square meters respectively. The starting price is 700 million yuan, the average floor price is 7074 yuan / square meter and 7617 yuan / square meter respectively.

In terms of price, there is a lot of difference between the residential land in Longhua district before the paction.

The staff of the Shenzhen land and real estate exchange center told reporters that the sale procedure was terminated on the same day because the number of legal bidders was not reached.

According to the reporter, there are only two real estate companies on the auction day, one is Tianjian group and the other is the group watching the war.

Tianjian group secretaries staff told reporters that they were involved in the auction of the two plots because the land sold in Shenzhen was very small, so as long as the quality land came out, they would surely pay attention to it. This is in line with the company's strategic direction, that is, focusing on the real estate market of the first tier cities; on the other hand, the two plots are not only convenient pportation, but also have some popular projects, and the Tianjian group's residential projects sunshine Tianjian city are also nearby, so these two sites are an opportunity for Tianjian group.

So, why is it unable to attract other housing prices? He Qianru, manager of the National Research Center of the United States Property Association, said that on the one hand, the few residential projects near the two plots made the flow of people limited; on the other hand, there were already large shopping centers and supermarkets in the area, and the competition in commercial projects was fierce.

In addition, the two plots sold were restricted to pure commercial land, no office buildings, apartments and other projects, and they could not generate human traffic, which was also one of the reasons for many housing companies to retreat.

Commercial land supply under pressure

The cold spell of land sales is closely related to the current situation of excess retail property in Shenzhen.

In the report on the retail property investment of the world bank, he points out that Shenzhen is the only tier city without the top four.

On the one hand, Chen Zhongwei, executive director of China Research Department of the State Department, said that although the per capita disposable income of Shenzhen ranks among the highest in the country, the average age of the resident population in 2013 was only about 33 years old, and the consumption ability was among the best. However, due to the proximity to Hongkong, there were quite a few consumption outflows, especially high-end consumption. On the other hand, the commercial building area in Shenzhen was relatively large, and from 2010 to 2013, the inventory volume of retail property increased by 18% every year. In 2014, the per capita commercial area ranked second in the first tier cities, two times that of Shanghai. In the next three years, it will also add more than 2 million square meters of commercial building area on the basis of the existing 2 million 700 thousand square meters.

For this filming, He Qianru believes that in addition to the limited conditions of the plot itself, it is also related to the timing and market environment.

At the end of the year, quite a few housing companies took a wait-and-see attitude to take the place, which is also an important reason for the auction.

According to her introduction, the homogenization of shopping malls in Shenzhen is more serious, and the whole market is saturated. Many enterprises are importing advanced management and sales experience overseas.

At the same time, a large number of old projects in Shenzhen have matching commercial projects. It is foreseeable that the supply will continue to increase in 5~10.

According to the rough statistics of reporters, there are 55 land sales in Shenzhen in 2014, including 20 commercial sites. In December this year, there will be two commercial land sales in Longhua district.