Suzhou'S Traditional Department Stores Are Growing Taller And Taller.

"Double eleven" is coming, presumably many friends will focus on the major electricity suppliers, and ignore the physical shopping malls around them.

It is easy to notice that the citizens in Suzhou City have made great changes inside the department stores, whether they are brand richness, merchandise styles and display methods.

Brand owners are not idle. On the one hand, they will increase new products to the shopping malls. On the one hand, they will quickly consume inventories on the Internet, and then they can clear up the stock.

Department stores are becoming more and more popular.

The most popular way is to completely renovate people's shopping malls.

Lighting is becoming more and more fashionable, and brands are becoming more and more fashionable. This is what many consumers who have recently visited shopping malls often say.

People who often go to the people's market should not forget the interior decoration of the main building of the people's Mall before, but now it has changed magnificently, and the scene lights have become brighter. Not only has the quantity increased, but also the lighting angle of the continuous light has been strictly regulated.

According to Xie Huaiqing, chairman of the people's shopping mall, the lighting of the main building has been spent around two million yuan. One of the "light cloth" with high light pmittance is a typical manifestation. Such technology is absolutely leading in the lighting of all department stores in Suzhou, and the price of the lamp only exceeds three million yuan in the interior lighting.

Of course, in addition to the lighting adjustment, people's shopping malls have adjusted the brand to a large extent in exchange for blood. According to Zhou Liyun, Minister of marketing development of people's shopping malls, the new two brands of Labeti and La Xia sports in the series of new summer holidays, including nine posture, Zhou Shengsheng, Gloria, cat, Kisscat and so on, have been added. This prompted the shopping malls to be full of popularity during the celebration period, and the queuing phenomenon of customers appeared at the cash register. Even if entered in October, the overall performance will still have an increase of about 20%.

In fact, there has been a great change not only in the people's shopping mall, but also in the two seasons of spring and autumn each year.

In terms of performance, if brand sales are in the top three, then they will face the situation of being eliminated.

Xia Zhong Yu said that with the continuous growth of the new Suzhou world, the shopping mall is now developing towards young fashion, adding cosmetics, light extravagant, sports outdoor and other categories of brands, and dislocation with neighboring stone road international development. "This year we introduced Chow Tai Fook, Muji, Chao Hongji, brother, amash, Clinique and other brands, and the store will eliminate and replace the brand in the future."

Similarly, Tianhong Department Store is also in the stage of going upwards. Zhang Lilin, marketing director of East China marketing department, told reporters that in July each year, rainbow will conduct a customer satisfaction survey. According to the real needs of customers, the next year's brand adjustment plan will be made for the development of shopping malls and the introduction of brands.

"The pursuit of maximization of commodity value is the fundamental purpose of every manufacturer. No brand is willing to take a low profile to spread the goods."

Reporters learned in the interview that

More importantly, online stores play a more important role in displaying products.

Zhou Liyun said.

Her story has been endorsed by many brand counters.

Lingzhi owns four brands including ONLY, VERO MODA, SelectED and JACK JONES. The relevant person in charge of Suzhou said that they also have the corresponding brand flagship store on the Internet, but all the new products are exactly the same as those in the offline shopping mall. Even discount activities are all the same, and compared with the shop display, the clothing display in the shopping mall can be more perceived by consumers, so it will be more particular.

Why can the price of some flagship stores on the Internet be so cheap? Reporters' doubts have been answered consistently by many shopping malls: many online discount items are not exactly the same as those in physical stores.

"That's because the online store is playing the role of sewer," Zhou Liyun said.

The relevant person in charge of Lexus also said, "online stores also have some low-priced goods, most of which are off-season goods."

Zhou Liyun said that every manufacturer will have inventories, and it will not be wise to sell the goods in the market in the past year. The sales volume may not necessarily go up, but also occupy the display space of the new products. But the online store can digest the inventory very well in a short time. "If we discount the new products directly in the shop, this is a move to the foot of a stone, and I believe no brand manufacturer will do so."

For online shopping, several shopping malls also showed concern about the quality or style of the merchandise. Zhang Lilin told reporters that the reason why there was an astonishing low price, some flagship stores sold some stocks last year or even the year before, and some of them might come from different production channels. "There are two production lines for some bedding brands, which are supplied for shopping malls and online stores, and the quality of products coming out is self-evident. The quality of goods in shopping malls is getting better and better, but the goods in online stores are much worse."

Online shopping is becoming more and more popular, but department stores are still popular among all kinds of brands. After all, consumers, especially women, still need the process of on-site experience. Zhou Liyun said that being guided, appraised and praised is an important part of consumers' shopping process. Consumers also need these factors very much, but online shopping does not have these contents. Moreover, online products are not necessarily true.

"Shopping malls as offline shopping places should create a better environment for shopping and display of goods, and upgrade their archives. This is also an effective way to deal with the impact of online shopping."