Inventory Of 2014 Most Popular Light Luxury Bag Brand

In the past two years, Michael Kors, Tory Burch, Kate Spade these luxury luxury brands have replaced the Chanel, Dior, Louis Vuitton and so on, becoming the most popular hot pursuit of seafood shopping. It is not hard to see that last year, the global luxury industry was hit by a low level in China. Many brands were caught in a "closed shop" trend, but more and more light luxury brands began to live together with the old luxury goods stores.

The simplicity, trend and personality of light luxury brands cater to the fashion spirit pursued by modern people. Compared with luxuries, the more acceptable price is the most important reason for the luxury brand to become the "blue ocean" after the weakness of the luxury market in the global market. For example, the price of light luxury brands represented by Michael Kors, Kate Spade and so on are mostly around 400 US dollars, while the entry prices of traditional luxury brands such as Louis Vuitton and Gucci are priced at US $1000. Let's take stock of the next 2014 most popular light bags and clothing brands.

　　 Coach

The fabulous rapid rise of the high-end brands in the past two years, however, does not agree with the positioning of "light luxury", and shopping malls usually do not raise her to "luxury goods".

Anyway, it is a strong listed company. Despite the difficult transformation and frequent changes of executives, the market size of the 123 domestic stores is no longer available in the luxury sector. However, in the next 2 years, shopping malls in two or three tier cities will not expect Coach to open new stores. For Coach, it is urgent to maintain stability and maintain the fortress and commanding heights of the first and second tier cities. There is no time to take account of the three or four tier cities.

　　 Michael Kors

Coach's strong rival in North America, the new darling of the New York Stock Exchange listed company, has continued to climb its share price, though it has been slightly down in the past few years. In the domestic market, it has also been in the limelight. Under the leadership of President Patrick Lee, it has opened more than 40 stores for more than 2 years.

At the same time, Michael Kors has also set up a team of management dreams, with high-level members coming from LVMH, Burberry, Zegna, Cartier and other luxury companies. With the marketing of digital media and the popularity of Selma stars, the Michael Kors has been rising rapidly in the market.

　　 Tory Burch

Positioning designer brand, shoes are very popular with fashion crowd, clothing and accessories are also inferior, 30-45 year old female fans are numerous. Although the stock has not yet been listed, the voice in the North American market is very high.

Ms. Tory Burch, as a representative of single parent mommy and successful women, was founded in 2004. In just 10 years, she set up executives from Brand Company such as Ralph Lauren and DKNY to develop the brand to the present level.

After entering the Chinese market, Tory Burch was low-key and steady, and preempted the Beijing Xinguang world. After that, Hangzhou Tower, Nanjing De Ji, Shanghai Jingan Jiali center and Shanghai iAPM launched one after another. Recently, Chengdu IFS, Qingdao Hisense, Suzhou Taihua, Tianjin galaxy and so on. Recently, there are 13 shops, and the overall development rate is still slow.

　　 Kate Spade

It belongs to The Fifth & Pacific (FNP) group, which sold its Juicy Couture brand in 2013, thus concentrating more on Kate Spade. The products of Kate Spade are colorful, sweet and lovely, and are popular with young girls.

After entering the domestic market, Kate Spade and Korean clothing and love company established a joint venture to develop together, so far there are 24 shops. However, according to the industry rumors, because the management concept is not completely consistent, there are often differences between the two shareholders. Kate Spade, senior vice president of Asia Pacific business, who has just hired in September 2013, Joe Wong, chief executive of former Gucci Greater China, is also said to have left.

　　 MCM

The German brand bought by Korea Companies is famous for its rivets and Logo backpack. It is popular among the entertainment circles. The main price of 8000-10000 yuan is high in light luxury.

MCM domestic management team from the former Armani executives, business models also have traces of Armani, key cities direct operation, other cities by Macao rainbow, Shanghai Europe blue and other companies acting operation, Yintai has opened several stores.

Benefiting from the business mode that is also subject to agents at the same time, MCM often has higher requirements for business conditions when opening a shop. At present, there are 28 shops in the country and 2 duty free shops, and the growth rate will be 8-10 per year in the future.