Clothing Market Counterfeiting Three Combine Buying And Selling

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Xiaobian of the network to introduce the fight against counterfeiting, "Three Combinations" clothing market buying and selling flourishing.

"Thinking that counterfeiting affects business, but who wants to buy and sell?"

A few days ago, the reporter went to Nanshan Li Xiu clothing culture block Market interview, the business and management office staff told reporters.

In September last year, under the request of relevant departments in Nanshan District, the market was listed as "fake warning market" in our city.

At first, merchants did not understand the initiative of asking for "cap" and thought that this would affect business.

However, with the overall promotion of the work of counterfeiting and selling, the business of the merchants has not risen, but the market has taken on a new look.

This phenomenon has come to this recently.

Kuang Bing, director of the municipal anti fake office and director of the municipal market supervision bureau, commented that Nanshan made a breakthrough and a breakthrough point in cracking down on counterfeiting, and combining counterfeiting with sound mechanism, comprehensive improvement and promoting development, so as to promote the quality improvement and healthy development of the lixiu clothing culture block is very good and worth promoting.

Combining counterfeiting with sound mechanism

In September 2013, the municipal anti counterfeiting office, "Circular on the key warning areas and special rectification work of Shenzhen's counterfeiting areas in 2013", identified the Tacheng clothing market in Nanshan District lixiu clothing culture district as the focus of warning against counterfeiting market (regional). Nanshan District's leading group on combating infringement and counterfeiting work attached great importance to it, and immediately organized and carried out the special rectification work of Tacheng clothing market to combat infringement and counterfeiting.

In the area of regulation, we should take precautions against the situation, especially pay attention to the building of the side by side, and the combination of anti counterfeiting and sound mechanism.

In the fight against counterfeiting, in order to further strengthen the protection of intellectual property rights and enhance the awareness of the protection of intellectual property rights of the market operators and establish and improve long-term mechanisms, the district counterfeiting offices issued more than 5000 leaflets, such as new trademark laws and famous trademark catalogues, distributed to every operator, strengthened the publicity of the new trademark law of the operators, held the 3 phase of the new trademark law training course, invited experts from the Trademark Office to give lectures to managers and operators, set up a special meeting system of anti counterfeiting special rectification, routine inspection system and information reporting system for counterfeiting false reports, and carried out supervision by the leading group office.

In addition, the Nanshan sub Bureau of the municipal market supervision bureau has implemented the authorized management system of intellectual property rights in lixiu clothing culture district.

Early this year, the city

The Nanshan sub Bureau of the Supervision Bureau, in accordance with the principle of "comprehensively spreading and focusing on implementation", chooses the specialized market with relatively mature conditions as the key unit to carry out the intellectual property right, implements the authorized management system of intellectual property rights, strengthens the standardized management of the intellectual property protection in the specialized market, and guides the market operation units to establish and perfect the internal intellectual property management system and the intellectual property protection and self-discipline mechanism, so as to standardize the business behavior of the business operators in the market, make them respect the intellectual property rights consciously, resist the infringing and counterfeiting goods, and gradually establish good goodwill, and jointly create good atmosphere for the market order and intellectual property rights protection.

Under the guidance of Nanshan sub Bureau of the municipal market supervision bureau, Tae Cheng clothing market operators have fully implemented the authorized operation and management system of intellectual property rights, and strengthened self-discipline management.

At present, the direction of Tacheng clothing market has been submitted to the Nanshan sub Bureau of the municipal market supervision bureau, the "intellectual property rights undertaking" has been submitted, and an agreement on intellectual property rights management and operation has been signed with the business operators in the market to clarify the rights and obligations, business norms, liabilities for breach of contract and handling methods.

The Nanshan sub Bureau of the municipal market supervision bureau also guides and urges the business operators in the market to sort out, establish the intellectual property authorized operation archives of their commodities, and the merchant's account of managing the intellectual property rights of commodities. At the same time, it guides and urges the market operators to set up promotional columns in the market, publishes relevant information on intellectual property rights regularly, disseminate promotional brochures, improves the consciousness of intellectual property rights of operators in the market, and gradually forms the concept of independent innovation operation.

Combination of counterfeiting and comprehensive improvement

Tacheng clothing market has been identified as a key market for counterfeiting. The Nanshan District anti counterfeiting office immediately organized relevant departments to study and formulate the "special rectification plan of Nanshan District East Bin Road clothing market against counterfeiting and selling," and was established by the deputy head of the district government and the leader of Wang Dongren, the deputy director of the Nanshan sub Bureau, Li Ji, the deputy director of the Nanshan public security sub Bureau Yu Chengen. The members included the municipal market supervision Nanshan Branch, the Nanshan public security sub Bureau, the District Supervision Bureau, the court, the procuratorate, the street office and the urban management department. The 7 leading departments of the east coast road clothing market special rectification action group were set up as a breakthrough to carry out comprehensive improvement of the market.

Tae Cheng

Since the implementation of the market special rectification action, the Nanshan sub Bureau of the municipal market supervision bureau has investigated and dealt with 20 cases of infringement of the exclusive right to use registered trademarks in the Tai Cheng clothing market by means of cross enforcement and irregular centralized operation. 852 pieces of seizure, confiscation of counterfeit clothing, luggage and leather goods and accessories, etc., have been investigated and dealt with 96 cases of infringement of the exclusive right of registered trademarks in the entire lixiu clothing cultural district, and 4183 pieces of counterfeit and shoddy goods have been seized.

The Nanshan market supervision and law enforcement inspection team strengthened the daily law enforcement inspection of the market. Once the inspection found or received a complaint to report illegal activities suspected of manufacturing or selling fake and inferior commodities, it immediately organized the forces to investigate and punish them severely.

Up to now, the inspection team has investigated and dealt with 38 cases of counterfeit and shoddy goods (9 of which are Tacheng clothing market), and has maintained a high pressure situation.

Since the second half of this year, the Nanshan sub Bureau of the municipal market supervision bureau has never received any complaint from the agent who previously used the area as the trademark holder of the key counterfeit area, nor did it receive any complaints or reports from consumers.

The Nanshan Public Security Bureau conducted a carpet investigation at the end of last year, and found 180 fire hazards.

In addition to on-site rectification, the fire police issued 39 copies of the "Notice of deadline for rectification" on the spot and demolished 1200 square meters of illegal buildings.

About 2500 people and 5 employees in the clothing wholesale market in the district have conducted 5 days' training on fire safety knowledge.

At the same time, a volunteer fire brigade is set up in the market, which is responsible for daily inspection and publicity of fire fighting knowledge.

After renovation, the hardware and software of lixiu clothing culture block is more and more perfect, and it is declaring a municipal fire safety and civilized district.

Nanshan city management regulation clothing city around the chaos, selling, posting and other influence on the appearance of the environment, order and illegal behavior, and strengthened the cleaning and cleaning efforts, cleaning up the garbage around the clothing city.

Combining counterfeiting with promoting development

The purpose of counterfeiting is to protect people's livelihood and promote development.

Fighting is a means. The purpose of promoting Nanshan clothing industry is by means of counterfeiting.

In the interview of Li Xiu clothing culture block, many operators told reporters that they knew little about intellectual property rights such as trademarks and knowledge about intellectual property protection. They thought that sticking a famous brand was not a big deal. Through the propaganda, training and renovation of Nanshan sub Bureau of the municipal market supervision bureau, the knowledge in this area has increased a lot, and the consciousness of maintaining intellectual property has been strengthened.

A few days ago, in the clothing market of lixiu clothing culture district, such as Tacheng and other clothing markets, reporters saw a steady stream of customers in the market, and merchants were basically operating brighter. Many operators also registered their own brands and obtained the trademark registration certificate issued by the State Administration for Industry and Commerce Trademark office.

Many consumers told reporters that through the joint regulation of market supervision and other departments, Li Xiu clothing culture block management is more standardized, product quality is more perfect, and the overall clothing market has improved a great deal.

Many businessmen happily told reporters that "comprehensive improvement has made our business more prosperous."

Face

The achievements of this area, the head of the anti counterfeiting office in the area, said that the task of combating infringement and counterfeiting is a long way to go. The area will pay more attention to the protection of trademark rights, strengthen copyright inspection, realize the comprehensive protection of intellectual property rights, and achieve the overall improvement of Nanshan District's anti-counterfeiting work.

At the same time, we must further establish a long-term regulatory mechanism, and strive to create a fair and orderly market environment for Tacheng clothing market, and constantly upgrade the quality and quality of lixiu clothing culture block, and maintain a good image of harmonious and innovative development of Nanshan civilization.