Quanzhou Sporting Goods Brands Accelerate Preparations For Rio Olympics Marketing

In November 2nd, PEAK signed the Ukraine Olympic Committee and officially launched the 2016 Olympic marketing strategy.

And 361 degrees and Anta will build their own Olympic Games around the Rio Olympic Committee and the Olympic Organizing Committee of China.

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PEAK signs Ukraine Olympic Committee

In November 2nd, under the testimony of Lin Boqian, executive vice mayor of Quanzhou Municipal People's government, PEAK and Ukraine's National Olympic committee reached a strategic partnership and officially launched the 2016 Olympic marketing strategy.

From the 2008 Beijing Olympic Games, PEAK opened the Olympic development plan, and won the Olympic Games through the Iraqi Olympic delegation.

Since then, PEAK Olympic strategy has been escalating. In the London Olympic Games, PEAK sponsored 7 National Olympic teams. PEAK's team won 8 gold medals, 3 silver medals and 8 bronze medals.

In 2016, the Olympic Games in Rio, PEAK had a bigger goal.

"In the next two years, PEAK will strive to sign 10 National Olympic teams before Rio Olympic Games, and strive to make them wear PEAK battle suits to create brilliance in the arena."

PEAK sports CEO Xu Zhihua said.

The cooperation with the Ukraine Olympic Organizing Committee is the first step in the strategic layout of PEAK Rio Olympic Games.

"Ukraine is a large European country with a high proportion of sports population. It is one of the most powerful sports powers in Europe.

Although it has only participated in the five Olympic Games as an independent country, it has achieved 34 gold medals.

Its excellent football, gymnastics, shooting and other items are also the focus of the Olympic Games.

Xu Zhihua said, and a sports power can actively seek cooperation with our brand, is also a great recognition of PEAK's products, brand and development strategy.

Future,

The upgrading of the Olympic strategy will not only be limited to signing more national teams, but also through the top-level sports resources, integrating high-quality global platforms, and carrying out three dimensional marketing methods, so as to make marketing resources more directly serve sales.

Xu Zhihua said that the cooperation between PEAK and the Ukraine Olympic Committee, in addition to providing routine clothes such as award dress and match suit, will also jointly develop more Olympic Limited clothing with the Ukraine Olympic Committee in combination with Ukraine's characteristics so as to promote local sales and brand building in Ukraine.

"The sponsorship of these overseas resources is not only to invest in the brand level, but also to promote the development of PEAK's overseas market through effective use."

In addition to PEAK, Quanzhou's sporting goods companies are also accelerating their preparations for the Rio Olympics.

Not long ago, 361 degrees officially became the official supplier of Rio Olympic Games in 2016.

More than 100 thousand uniforms will be provided for volunteers and technicians of the Rio Olympic Games and Paralympic Games.

In the 45 Olympic Games and Paralympic Games, the uniform of volunteers and technicians will also be provided by 361 degrees.

In addition, the Olympic torch relay personnel will also wear 361 degree clothing.

As a three-dimensional deployment of the Olympic marketing, 361 degrees set up a branch and logistics storage center in Brazil.

Anta, as the slogan of "representing China Sports", has been moving repeatedly in this Olympic cycle, successively taking the Gymnastic Center and lifting the soft center. It has already brought together five sports management centers and 24 national teams.

"The signing of the gold medal national team is an extension of Anta's overall strategy around the Chinese Olympic Committee."

Zhang Tao, vice president of Anta, said that in 2009, Anta became a strategic partner of the Chinese Olympic Committee. Today, Anta has served the Chinese Olympic Committee for 6 years.

In the meantime, Anta provided hundreds of thousands of different kinds of equipment.

In every 4 years of an Olympic cycle, every link can not be taken lightly. "The technical standard of competition clothing is very high. If the technical content is not enough and the protection function is insufficient, the athletes will be injured and will directly affect the athletes' achievements."

Zhang Tao revealed that as the highlight of Olympic marketing, Anta has begun preparations for the design of the 2016 Rio Olympic award dress.